TransUnion to Enter $119 Billion U.S. Gambling Market

Rhea-AI Summary

TransUnion Gaming Services has officially entered the U.S. gaming market, aiming to deliver identity, fraud, and marketing solutions to operators across multiple states. This move builds on over a decade of experience in the U.K. gaming sector, seeking to tap into the $119 billion U.S. gambling industry. TransUnion will apply for various state licenses and introduce its TruValidate solutions, which focus on player onboarding and fraud prevention. Company executives emphasize a commitment to enhancing player experiences while complying with regulations.

Positive

• Strategic entry into the U.S. gaming market targeting a $119 billion industry.
• Leveraging 12 years of experience in the U.K. gaming market.
• Introduction of TruValidate solutions to enhance player experience and security.
• Plans for rapid business growth in the U.S. leveraging global expertise.

Negative

• None.

TransUnion Gaming Services to provide identity, fraud and marketing solutions to operators

CHICAGO, April 07, 2021 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today its entrance into the U.S. gaming market through its operating subsidiary, TransUnion Gaming Services LLC, with the intention of providing identity, fraud and marketing solutions to operators across several states. TransUnion will build upon its 12-year history in this industry, most notably in the United Kingdom, to expand its footprint to the $119 billion* U.S. gambling market. Subject to all applicable regulatory approvals, TransUnion Gaming Services will support online sports betting, daily fantasy sports, as well as operators and casinos.

TransUnion Gaming Services will help operators throughout the entire player journey, from acquisition to onboarding and verification while providing their players a friction-right experience. Its solutions will address industry fraud, such as bonus abuse, while protecting player accounts and offering reduced login friction.

Such solutions will be provided through TruValidate™, TransUnion’s flagship identity proofing, risk-based authentication and fraud analytics solution suite. TruValidate unites personal and digital data into one of the most comprehensive data identity platforms in the world.

“TransUnion will bring its long international history in the gaming markets to the U.S., where we will leverage our expertise to provide great experiences to both players and businesses,” said Steve Chaouki, President of U.S. Markets at TransUnion. “As trusted stewards of data, consumer privacy and experience quality are always top of mind. We will deliver capabilities and solutions that allow our customers to more seamlessly comply with regulations while delivering high consumer satisfaction.”

As competition increases in the gaming industry, TransUnion Gaming Services also will offer its digital marketing solutions to help operators understand, resolve and optimize their initiatives to better reach players. These digital marketing solutions leverage artificial intelligence (AI) and machine learning to provide data-driven insights, allowing operators to connect insights throughout the audience development and activation process.

“We have plans to rapidly grow our business in the U.S., leveraging years of global expertise in the industry and new solutions that will make us a key contributor in this market,” said Glen Goldstein, TransUnion’s Diversified Markets EVP and President of TransUnion Gaming Services. “Ultimately, our entrance into the U.S. market will afford more trustworthy relationships between operators and their players.”

While TransUnion has been at the forefront of gaming solutions in the U.K. market, helping operators protect players through better data and actionable insights while promoting responsible gaming, it now seeks to capitalize upon that success through TransUnion Gaming Services in the U.S. In the U.K., TransUnion has serviced 84 million transactions for top gaming brands related to identity verification, fraud and responsible gaming.

TransUnion Gaming Services is in the process of applying for multiple state licenses to work with U.S. operators to offer them scale and reduce their third-party costs.

For more information about TransUnion’s gaming business, please click here.

*https://www.prnewswire.com/news-releases/global-gambling-industry-301107436.html

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.^®

A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

http://www.transunion.com/business

Contact	Dave Blumberg
	TransUnion
E-mail	david.blumberg@transunion.com
Telephone	312-972-6646

 

FAQ

What is TransUnion's new initiative in the gaming market?

TransUnion has launched TransUnion Gaming Services to provide identity, fraud, and marketing solutions to gaming operators in the U.S.

What solutions does TruValidate offer for gaming operators?

TruValidate offers identity proofing, risk-based authentication, and fraud analytics to support operators in enhancing player security and experience.

How is TransUnion capitalizing on its U.K. experience?

TransUnion aims to leverage its 12-year experience in the U.K. gaming market to support U.S. operators, focusing on compliance and consumer satisfaction.

What is the size of the U.S. gambling market that TransUnion is targeting?

TransUnion is targeting the U.S. gambling market, which is valued at approximately $119 billion.

Is TransUnion applying for licenses to operate in the U.S. gaming market?

Yes, TransUnion Gaming Services is in the process of applying for multiple state licenses to engage with U.S. gaming operators.