T. ROWE PRICE INTRODUCES EMERGENCY SAVINGS APP TO FINANCIAL WELLNESS OFFERING

Rhea-AI Summary

T. Rowe Price has launched Waysaver™, an automatic savings app aimed at enhancing employee retirement readiness by helping them establish emergency savings funds easily. The app, powered by Galileo Financial Technologies, allows employees to save securely at an FDIC-insured bank, addressing the financial strain that emergencies can cause. Current data indicates that 45% of individuals resort to credit cards for emergencies due to insufficient savings. This initiative complements T. Rowe Price's efforts to offer comprehensive financial wellness solutions, following previous enhancements like student loan debt solutions.

Positive

• Launch of Waysaver™ to enhance employee financial wellness.
• Addresses the issue of 45% of individuals relying on credit cards for emergencies.
• Compatible with current retirement plans offered by T. Rowe Price.

Negative

• None.

'Waysaver' provides an automatic solution for employers to address a key barrier to employee retirement readiness – unanticipated financial demands

BALTIMORE, Oct. 18, 2022 /PRNewswire/ -- T. Rowe Price, an industry leader in retirement and investment services, today announced the launch of Waysaver™, a smart savings app that provides an easy, secure, and automatic way for employees to create an emergency savings fund at an FDIC-insured bank. T. Rowe Price designed the app and algorithm, and Galileo Financial Technologies is providing its cloud-based digital platform and program management services to power the program. Interest bearing deposit accounts are provided by The Bancorp Bank, N.A., Member FDIC.

According to a recent T. Rowe Price study, 45% of people turn to credit cards for financial emergencies because they lack the emergency savings they need. Waysaver's smart algorithm is designed to help reduce the common friction points that keep people from saving, helping employees absorb financial shocks without sacrificing their retirement security.

"We are excited to expand our plan sponsor clients' benefits offering with an automatic, smart and integrated solution that helps protect employee retirement readiness," said Kevin Collins, head of Retirement Plan Services at T. Rowe Price. "Waysaver is built upon our deep understanding of savings patterns and participant behavior, adapts as patterns change, and allows the employee to fully control and access funds as needed."

Clients of T. Rowe Price Retirement Plan Services can add Waysaver to their benefits offering this year through an integrated out-of-plan offering. The solution is one of several significant enhancements the firm has been making to its financial wellness offering and follows the announcement of a student loan debt solution in 2020 and Health Savings Account (HSA) integration in 2019.

Added Collins, "Addressing employees' financial wellness is crucial to becoming a competitive employer, and research shows that workers are attracted to companies they believe care about their wellbeing. Waysaver is another piece to help our clients solve the employee recruitment and retention puzzle."

"We see enormous opportunities for retirement services providers to strengthen their client relationships with new financial services offerings. Galileo is thrilled to support T. Rowe Price's innovative savings program Waysaver, and we're confident the program will bring true value to their clients, who can now offer an easy way to help their employees save," said Galileo CEO Derek White.

ABOUT T. ROWE PRICE

Founded in 1937, T. Rowe Price (NASDAQ-GS: TROW) is an independent global asset management company with $1.23 trillion in assets under management as of September 30, 2022. The firm is focused on delivering investment excellence and retirement services for institutional, intermediary, and individual investors. Our strategic investing approach, driven by independent thinking and guided by rigorous research, helps clients feel confident in pursuing financial goals. T. Rowe Price is not affiliated with The Bancorp Bank. Investment products: ARE NOT FDIC INSURED * ARE NOT BANK GUARANTEED * MAY LOSE VALUE. For more information, visit troweprice.com, Twitter, YouTube, LinkedIn, Instagram, or Facebook.

ABOUT GALILEO FINANCIAL TECHNOLOGIES

Galileo is a leading financial technology company whose platform, open API technology and proven expertise enable fintechs, emerging and established brands to create differentiated financial solutions that expand the financial frontier. Galileo removes the complexity from payments and financial services innovation by providing flexible, open API building blocks and a secure, scalable, future-proof platform. Trusted by digital banking heavyweights, early stage innovators and enterprise clients alike, Galileo supports issuing physical and virtual payment cards, mobile push provisioning and more, across industries and geographies. Headquartered in Salt Lake City, Galileo has offices in Mexico City, New York City, San Francisco and Seattle. Learn more at galileo-ft.com.

T. Rowe Price is not a bank. Banking services are provided by The Bancorp Bank, N.A., Member FDIC. FDIC insurance for the Waysaver Account is available through Sweep Banks. See the Waysaver Member Agreement for details.

 

View original content:https://www.prnewswire.com/news-releases/t-rowe-price-introduces-emergency-savings-app-to-financial-wellness-offering-301652102.html

SOURCE T. Rowe Price Group, Inc.

FAQ

What is T. Rowe Price's new app 'Waysaver'?

Waysaver is an automatic savings app that helps employees create emergency savings funds to improve their retirement readiness.

How does 'Waysaver' help employees financially?

It allows employees to save automatically at an FDIC-insured bank, reducing financial stress during emergencies.

What company powers the 'Waysaver' app?

'Waysaver' is powered by Galileo Financial Technologies, which provides the cloud-based digital platform.

When was the 'Waysaver' app launched?

'Waysaver' was launched on October 18, 2022.

What percentage of people rely on credit cards for emergencies according to T. Rowe Price?

According to T. Rowe Price, 45% of people turn to credit cards for financial emergencies due to lack of savings.