Welcome to our dedicated page for TRKA news (Ticker: TRKA), a resource for investors and traders seeking the latest updates and insights on TRKA stock.
Troika Media Group, Inc. (Nasdaq: TRKA) serves as a strategic partner for global brands in entertainment marketing and performance-driven consumer engagement. This news hub provides investors and industry professionals with essential updates on corporate developments, financial milestones, and operational strategies.
Access timely information about TRKA's restructuring process, client partnerships, and market positioning within the evolving digital media landscape. Our curated collection features official earnings reports, strategic initiative announcements, and regulatory filings – all critical for understanding the company's path forward.
Key updates include financial restructuring progress, leadership decisions, service pillar expansions, and blue-chip client engagements. Bookmark this page for consolidated access to Troika's latest developments in sports/entertainment marketing, performance solutions, and debt management efforts.
Troika Media Group (Nasdaq:TRKA) has completed the acquisition of Converge Direct LLC, a prominent digital and offline performance marketing company. This strategic move aims to enhance Troika's branding and marketing capabilities, creating a robust, global solutions platform. Financial highlights include Converge's 2021 revenue of approximately $300 million and an estimated combined adjusted EBITDA of over $27 million for 2022. The acquisition is expected to significantly benefit long-term growth and profitability, with most revenue anticipated to be recurring post-closure.
Troika Media Group (Nasdaq:TRKA) announced a $50 million private placement of Series E convertible preferred stock and warrants, allowing for the purchase of up to 33,333,333 shares of common stock. Each share of Series E Preferred is valued at $100 and convertible at $1.50. The gross proceeds are expected to support the acquisition of Converge Direct LLC. The closing is anticipated around March 21, 2022, pending customary conditions. The offering targets accredited investors and will not be registered under the Securities Act, allowing for limited resale opportunities.
Troika Media Group (Nasdaq: TRKA) announced its subsidiary, Troika IO, has integrated with Circle to enhance its NFT marketplace, Redeeem. The integration allows customers to purchase NFTs using debit and credit cards, ACH transfers, and wire transfers, improving user experience and compliance. Redeeem offers zero gas fees for minting NFTs and supports various blockchains. Troika IO also plans to integrate with Plaid to further simplify transactions, aiming to make digital goods purchases as accessible as traditional consumer goods.
Troika Media Group (TRKA) announced a strategic acquisition of Converge Direct, LLC for $75 million, funded through a secured credit facility. Converge generated $300 million in revenue and $21 million in net income in 2021. The deal is expected to enhance Troika's earnings, with an anticipated combined adjusted EBITDA exceeding $27 million for 2022. Converge's management will join Troika's leadership, ensuring continuity. The transaction is projected to close by March 15, 2022.
Troika Media Group (Nasdaq: TRKA) has partnered with Yahoo Sports to launch pioneering Name, Image, and Likeness (NIL) deals with college basketball stars Paolo Banchero and Chet Holmgren. This initiative supports Yahoo Sports' Tourney Pick'em bracket game, marking a first-of-its-kind NIL collaboration in bracket gaming. Players can participate for a chance to win cash and vacation prizes. Troika has been a longstanding partner of Yahoo Sports, providing creative and strategic solutions over the last five years.
Troika Media Group (Nasdaq:TRKA) has been appointed as the agency of record for Balcony DAO, a pioneering real estate NFT investment platform. The collaboration aims to merge real estate and cryptocurrency, with Balcony DAO offering investors unique opportunities through Real Estate NFTs. Troika Labs will manage NFT creative strategy and digital marketing to enhance Balcony DAO's market presence. The partnership underscores Troika's commitment to innovation in the NFT domain, aiming to redefine the real estate investment landscape.
Troika Media Group (TRKA) announced a $125 million acquisition of Converge Direct LLC, enhancing its marketing capabilities. Converge generated $300 million in revenue and $23 million adjusted EBITDA for 2021. The deal is expected to close by March 15, 2022, with anticipated synergies of over $2 million in the first year. It aims to build a global branding and digital advertising powerhouse, contributing to recurring revenue and improved margins. The acquisition reinforces Troika's transformation strategy and positions it for significant growth and shareholder value enhancement.
Troika Media Group (Nasdaq:TRKA) announced its successful branding and marketing initiatives during Super Bowl LVI, partnering with the LA Rams, SoFi, and the Host Committee. The event featured an innovative game day experience using a 360-degree screen and highlighted Troika’s capacity to enhance fan engagement. Their work included a campaign launch featuring Snoop Dogg and a focus on integrating SoFi's brand into the game experience. Troika is set to continue collaborations with the LA Rams and SoFi for the 2022-23 season, aiming to enhance brand visibility across various platforms.
Troika Media Group has launched the Redeeem NFT marketplace, allowing users to redeem physical luxury goods through NFTs backed by Bitcoin. Troika becomes the first publicly-traded company to secure NFTs via the Bitcoin blockchain, capitalizing on the NFT trend among luxury brands. The platform simplifies NFT purchases by accepting various payment methods, including crypto. By partnering with a consignment company, Troika has integrated major luxury brands since 2022. This innovation bridges digital and physical assets, enhancing user experience and broadening market access.
Troika Media Group reported a 57.1% increase in revenue to $6.99 million for Q2 2022 compared to Q2 2021. Year-to-date revenue rose 78.76% to $15.34 million. Despite strong revenue growth, the company faced an increased net loss of $4.11 million against $623,000 from the prior year. Operating costs surged 65.8% to $7.49 million, driven by personnel expenses linked to new business. Management remains optimistic about growth, highlighting their ongoing expansion in the gaming and Esports sectors and a robust client demand pipeline.
