Nearly 20% of Americans Have Made A Financial Decision Based on Horoscope

Rhea-AI Summary

LendingTree, the leading online loan marketplace, published a survey revealing that 19.2% of Americans have based financial decisions on their horoscope, with 30.6% considering it. The survey highlights that Millennials are the most likely to make such decisions. Key influences include saving more money (42.1%), splurging (33.5%), and stock trading (23.1%). Interestingly, Capricorns are perceived as the best money managers, while Sagittariuses show the least financial anxiety but have the lowest credit scores. The survey was conducted among 2,049 U.S. consumers.

Positive

• 19.2% of Americans have made financial decisions based on horoscopes, indicating significant consumer engagement.
• Millennials (30.1%) and Gen Zers (24.1%) show a strong willingness to incorporate astrology into financial choices, potentially expanding LendingTree's consumer base.

Negative

• Sagittariuses report the lowest average credit scores, reflecting potential financial instability within this demographic.

CHARLOTTE, N.C., Dec. 8, 2021 /PRNewswire/ -- LendingTree®, the nation's leading online loan marketplace, released its survey highlighting how zodiac signs and horoscopes impact how Americans make financial decisions. The survey found that 19.2% of Americans have made a financial decision based on their horoscope, and an additional 30.6% would consider doing so. Millennials are most likely to make a financial decision based on their horoscope.

Key findings

• 19.2% of Americans have made a financial decision based on their horoscope, and an additional 30.6% would consider doing so.
• Millennials are most likely to make a financial decision based on their horoscope. 30.1% of millennials have made a financial decision based on their horoscope, as have 24.1% of Gen Zers.
• The most common horoscope-influenced financial choices were saving more money (42.1%), splurging (33.5%), buying or selling stocks (23.1%) and changing jobs (23.1%).
• Americans think Capricorns are the best with money and believe Geminis are the worst.
• Cancers worry about money the most, while Sagittariuses report the least amount of money anxiety. That said, Sagittariuses have the lowest average credit scores of all the signs.

To view the full report, visit
https://www.lendingtree.com/debt-consolidation/zodiac-finances-survey/ 

Methodology

LendingTree commissioned Qualtrics to conduct an online survey of 2,049 U.S. consumers from Nov. 3 to Nov. 5, 2021. The survey was administered using a nonprobability-based sample, and quotas were used to ensure the sample base represented the overall population. All responses were reviewed by researchers for quality control.

We defined generations as the following ages in 2021:

• Generation Z: 18 to 24
• Millennial: 25 to 40
• Generation X: 41 to 55
• Baby boomer: 56 to 75

While the survey also included consumers from the silent generation (those 76 and older), the sample size was too small to include findings related to that group in the generational breakdowns.

To calculate the zodiac signs with the highest and lowest FICO Scores, researchers analyzed more than 90,000 anonymized credit card reports of LendingTree account holders, calculated during the first two weeks of November 2021.

About LendingTree
LendingTree (NASDAQ: TREE) is the nation's leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers consumers to make smarter financial decisions through choice, education and support. Consumers can compare multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, mortgage refinances, auto loans, personal loans, business loans, student loans, insurance, credit cards and more. Through the logged-in experience, consumers receive free credit scores, credit monitoring, recommendations to improve credit health, and notifications when the proprietary algorithm identifies a savings opportunity. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information, go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.

MEDIA CONTACT:
Nelson Garcia
nelson@lendingtreenews.com
704-943-8208

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SOURCE LendingTree.com

FAQ

What percentage of Americans make financial decisions based on horoscopes?

According to the LendingTree survey, 19.2% of Americans have made financial decisions based on their horoscopes.

Which generation is most likely to base financial decisions on horoscopes?

Millennials are the most likely generation, with 30.1% having made financial decisions based on their horoscopes.

What were some financial decisions influenced by horoscopes?

Common horoscope-influenced financial decisions included saving more money (42.1%), splurging (33.5%), and buying or selling stocks (23.1%).

What zodiac sign is perceived as the best with money?

Capricorns are considered the best with money according to the LendingTree survey.

What does the LendingTree survey reveal about financial anxiety by zodiac sign?

Cancers worry about money the most, while Sagittariuses report the least money anxiety, despite having the lowest average credit scores.