Coachtopia Unveils the "Alter/Ego" Campaign: The Wasted Parts
Coachtopia, a brand under Tapestry, Inc. (TPR), has launched the "Alter/Ego" collection, showcasing its commitment to circularity in fashion. This innovative line features five new bag styles crafted from leather scraps left over from iconic Coach bags like the Tabby, Hampton, and Brooklyn. Using Coachtopia's Checkerboard Upcrafted Leather technique, these bags have a 59-80% lower carbon footprint than comparable styles made with new materials.
The collection demonstrates Coachtopia's mission to reimagine waste, design, and product end-of-life. Joon Silverstein, SVP Global Marketing and Sustainability at Coach and Head of Coachtopia, emphasizes that this initiative represents a shift from using pre-existing waste to proactively designing out waste. The scalable processes developed through Coachtopia are expected to drive transformative change in the wider Coach brand's approach to circularity.
Coachtopia, un marchio sotto Tapestry, Inc. (TPR), ha lanciato la collezione "Alter/Ego", che dimostra il suo impegno verso la circularità nella moda. Questa linea innovativa presenta cinque nuovi stili di borse realizzati con ritagli di pelle avanzati da borse iconiche di Coach come la Tabby, la Hampton e la Brooklyn. Utilizzando la tecnica Checkerboard Upcrafted Leather di Coachtopia, queste borse hanno un impatto di carbonio inferiore del 59-80% rispetto a stili comparabili realizzati con materiali nuovi.
La collezione dimostra la missione di Coachtopia di ripensare gli sprechi, il design e il ciclo di vita del prodotto. Joon Silverstein, SVP Marketing Globale e Sostenibilità di Coach e Responsabile di Coachtopia, sottolinea che questa iniziativa rappresenta un cambiamento dall'uso di rifiuti preesistenti a una progettazione proattiva per eliminare gli sprechi. I processi scalabili sviluppati attraverso Coachtopia dovrebbero portare a un cambiamento trasformativo nell'approccio più ampio del marchio Coach verso la circularità.
Coachtopia, una marca de Tapestry, Inc. (TPR), ha lanzado la colección "Alter/Ego", que muestra su compromiso con la circularidad en la moda. Esta línea innovadora presenta cinco nuevos estilos de bolsos elaborados a partir de restos de cuero sobrantes de bolsas icónicas de Coach como la Tabby, la Hampton y la Brooklyn. Usando la técnica Checkerboard Upcrafted Leather de Coachtopia, estos bolsos tienen una huella de carbono entre un 59-80% menor que estilos comparables hechos con materiales nuevos.
La colección demuestra la misión de Coachtopia de reimaginar los desperdicios, el diseño y el final de vida del producto. Joon Silverstein, SVP de Marketing Global y Sostenibilidad en Coach y Jefe de Coachtopia, enfatiza que esta iniciativa representa un cambio de usar residuos preexistentes a diseñar proactivamente para eliminar desperdicios. Los procesos escalables desarrollados a través de Coachtopia se espera que impulsen un cambio transformador en el enfoque más amplio de la marca Coach hacia la circularidad.
Coachtopia는 Tapestry, Inc. (TPR) 소속 브랜드로서 "Alter/Ego" 컬렉션을 출시하였으며, 패션에서 순환성을 향한 헌신을 보여줍니다. 이 혁신적인 라인은 타비, 햄턴 및 브루클린과 같은 상징적인 코치 가방의 가죽 자투리로 제작된 새로운 다섯 가지 가방 스타일을 특징으로 합니다. Coachtopia의 체커보드 업크래프트 가죽 기술을 사용하여, 이러한 가방은 새로운 소재로 제작된 유사한 스타일에 비해 59-80% 낮은 탄소 발자국을 가지고 있습니다.
이 컬렉션은 Coachtopia의 폐기물, 디자인 및 제품의 수명 종료를 재구상하는 미션을 보여줍니다. Coachtopia의 수석 부사장 겸 글로벌 마케팅 및 지속 가능성 책임자인 Joon Silverstein은 이번 이니셔티브가 기존 폐기물의 사용에서 폐기물을 적극적으로 설계하여 없애는 방향으로의 전환을 나타낸다고 강조합니다. Coachtopia를 통해 개발된 확장 가능한 프로세스는 보다 넓은 Coach 브랜드의 순환성 접근 방식에 혁신적인 변화를 주도할 것으로 예상됩니다.
Coachtopia, une marque sous Tapestry, Inc. (TPR), a lancé la collection "Alter/Ego", illustrant son engagement envers la circularité dans la mode. Cette ligne innovante présente cinq nouveaux styles de sacs fabriqués à partir de chutes de cuir laissées par des sacs emblématiques de Coach tels que le Tabby, le Hampton et le Brooklyn. Grâce à la technique Checkerboard Upcrafted Leather de Coachtopia, ces sacs ont une empreinte carbone inférieure de 59 à 80% par rapport à des styles similaires fabriqués avec de nouveaux matériaux.
La collection démontre la mission de Coachtopia de réinventer les déchets, le design et la fin de vie des produits. Joon Silverstein, SVP Marketing Mondial et Durabilité chez Coach et Responsable de Coachtopia, souligne que cette initiative représente un changement de l'utilisation des déchets existants à une conception proactive pour éliminer les déchets. Les processus évolutifs développés grâce à Coachtopia devraient entraîner des changements transformationnels dans l'approche générale de la marque Coach en matière de circularité.
Coachtopia, eine Marke von Tapestry, Inc. (TPR), hat die "Alter/Ego" Kollektion ins Leben gerufen, die ihr Engagement für Zirkularität in der Mode zeigt. Diese innovative Linie umfasst fünf neue Taschenstile, die aus Lederresten hergestellt werden, die von ikonischen Coach-Taschen wie der Tabby, der Hampton und der Brooklyn übrig geblieben sind. Mit der Checkerboard Upcrafted Leather Technik von Coachtopia haben diese Taschen einen 59-80% niedrigeren CO2-Fußabdruck als vergleichbare Stile aus neuen Materialien.
Die Kollektion verdeutlicht Coachtopias Mission, Abfall, Design und das Lebensende von Produkten neu zu denken. Joon Silverstein, SVP Global Marketing und Nachhaltigkeit bei Coach und Leiter von Coachtopia, betont, dass diese Initiative einen Wandel von der Verwendung vorhandener Abfälle hin zur proaktiven Gestaltung von Abfall darstellt. Die durch Coachtopia entwickelten skalierbaren Prozesse sollen transformative Veränderungen im weitreichenderen Ansatz der Coach-Marke zur Zirkularität vorantreiben.
- Launch of the 'Alter/Ego' collection, showcasing Coachtopia's commitment to sustainability
- 59-80% lower carbon footprint compared to styles made with new materials
- Development of scalable processes for circularity that can be applied to the wider Coach brand
- None.
NORTHAMPTON, MA / ACCESSWIRE / October 10, 2024 / Tapestry, Inc.:
The Alter/Ego Collection Marks Another Step Forward for Circularity in Fashion
In an era where sustainability is becoming more than just a trend, Coachtopia is taking a bold step forward with the launch of its "Alter/Ego" collection. Each bag has been meticulously crafted from specific leather scraps left over from the creation of iconic Coach styles, including the Tabby, Hampton, and Brooklyn Bags. These remnants, which might otherwise have been destined for landfill, are given a new lease on life in the form of stylish and durable accessories.
The Alter/Ego collection comprises five new bag styles, all of which use Coachtopia's signature Checkerboard Upcrafted Leather technique to reimagine the small and irregular scraps of leather that are left over after specific Coach bag patterns are cut from Coach leather hides. As these styles are made with the same leathers as those used in Coach's most iconic products, the Alter/Ego collection has a 59
"Since we launched Coachtopia in April 2023, our mission has been to pioneer circularity in fashion by reimagining waste, design and the end of life of our products-and the Alter/Ego collection is another step forward in that mission," says Joon Silverstein, SVP Global Marketing and Sustainability at Coach and Head of Coachtopia. "We've gone from making with pre-existing waste to thinking forward to future waste-and finding new ways to design out waste from the outset. Most importantly, thanks to all the experimentation we've been doing in Coachtopia, we've been able to create scalable processes that will bring the wider Coach brand further along the road to circularity, taking bold steps to drive transformative change."
Congratulations to the entire Coachtopia team for bringing this campaign and collection to life. Join us in celebrating the new collection and our commitment to a more circular future in fashion.
View the Alter/Ego collection, along with Coachtopia's latest campaign, "The Wasted Parts," featuring actor and Coachtopia community member Lola Tung here.
View additional multimedia and more ESG storytelling from Tapestry, Inc. on 3blmedia.com.
Contact Info:
Spokesperson: Tapestry, Inc.
Website: https://www.3blmedia.com/profiles/tapestry-inc
Email: info@3blmedia.com
SOURCE: Tapestry, Inc.
View the original press release on accesswire.com
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