Burton M. Goldfield, TriNet President & CEO, Spoke at TriNet's New Brand Identity Unveiling

Rhea-AI Summary

On April 4, 2023, TriNet (NYSE: TNET) unveiled its new identity in New York City, reflecting its expanded business strategy targeting small and medium-size businesses (SMBs). The update emphasizes its human resources solutions, including the Enrich™ product line and R&D tax credit services. President and CEO Burton M. Goldfield addressed the audience, highlighting the resiliency of their customer base and the company's commitment to addressing challenges faced by SMBs. TriNet's comprehensive HR solutions aim to empower businesses by providing industry-specific expertise, risk mitigation, compliance, and payroll services.

Positive

• Unveiled new identity to enhance brand recognition and commitment to SMBs.
• Expanded service offerings including HRIS and R&D tax credit services.

Negative

• None.

NEW YORK, April 4, 2023 /PRNewswire/ -- At its new identity unveiling in New York City today, TriNet (NYSE: TNET), a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), revealed how its new identity reflects its expanded business strategy which includes its human resources information system (HRIS), Enrich™ product line and R&D tax credit services. This new identity underscores TriNet's commitment to the growth and innovation of SMBs and the people behind them.

Burton M. Goldfield, TriNet President and Chief Executive Officer, addressed the audience by celebrating the resiliency of its customer base over the last three years. He further highlighted how TriNet has grown by addressing the challenges its customers face. Looking forward, TriNet remains committed to solving complex problems for its customers and keeping its customers at the center of everything it does.

About TriNet

TriNet (NYSE: TNET) provides small and medium-size businesses (SMBs) with full-service industry-specific HR solutions, providing both professional employer organization (PEO) and human resources information system (HRIS) services. TriNet offers access to human capital expertise, benefits, risk mitigation, compliance, payroll, and R&D tax credit services, all enabled by industry-leading technology. TriNet's suite of products also includes services and software-based solutions to help streamline workflows by connecting HR, benefits, employee engagement, payroll and time & attendance. Rooted in more than 30 years of supporting entrepreneurs and adapting to the ever-changing modern workplace, TriNet empowers SMBs to focus on what matters most—growing their business and enabling their people. For more information, visit TriNet.com or follow us on Twitter, Facebook, LinkedIn and Instagram.

Investors:	Media:
Alex Bauer TriNet Alex.Bauer@TriNet.com	Renee Brotherton/Josh Gross TriNet Renee.Brotherton@TriNet.com Josh.Gross@TriNet.com

 

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SOURCE TriNet Group, Inc.

FAQ

What is TriNet's new identity focused on?

TriNet's new identity focuses on its expanded business strategy and commitment to small and medium-size businesses (SMBs), offering comprehensive HR solutions.

When did TriNet unveil its new identity?

TriNet unveiled its new identity on April 4, 2023.

What services does TriNet provide for SMBs?

TriNet provides full-service HR solutions, including professional employer organization (PEO) services, human resources information systems (HRIS), and R&D tax credit services.

Who addressed the audience at the TriNet identity unveiling?

Burton M. Goldfield, President and CEO of TriNet, addressed the audience.

What is TriNet's stock symbol?

TriNet's stock symbol is TNET.