T-Mobile Partners with CTIA to Implement Branded Caller ID Best Practices

Rhea-AI Summary

T-Mobile (NASDAQ: TMUS) has announced a partnership with CTIA to implement best practices for a new branded caller ID (BCI) system. This initiative aims to enhance consumer protection against scams and unwanted robocalls by allowing businesses to deliver verified calls, including recognizable Caller ID displays and reasons for the call. Recent data indicates that 78% of consumers missed important calls due to unrecognized numbers, highlighting the need for trusted calling. T-Mobile is already STIR/SHAKEN compliant for 100% of its calls, ensuring advanced security measures in telecommunications.

Positive

• Collaboration with CTIA to enhance caller ID protections.
• The new BCI system improves trust in business communications.
• 100% of T-Mobile calls are STIR/SHAKEN authenticated.

Negative

• None.

New wireless industry standards combine authenticated Caller ID, STIR/SHAKEN and Rich Call Data (RCD) to protect consumers from scammers and unwanted robocalls

BELLEVUE, Wash.--(BUSINESS WIRE)-- Today, T-Mobile (NASDAQ: TMUS) announced it is partnering with CTIA, the wireless industry association, to develop best practices for new enhanced Caller ID for businesses. With this new branded caller ID (BCI) solution, businesses and organizations will be able to deliver verified calls that include an easily recognizable Caller ID display — often the organization’s logo — on supported handsets. Those called by a business using BCI could even see the reason for the call, such as billing issues or delivery scheduling. Consumers can then make informed choices about whether to answer calls — staying safer from spam and scammers while not missing calls they want.

T-Mobile Partners with CTIA to Implement Branded Caller ID Best Practices. New wireless industry standards combine authenticated Caller ID, STIR/SHAKEN and Rich Call Data (RCD) to protect consumers from scammers and unwanted robocalls (Photo: Business Wire)

Recent T-Mobile data shows that in 2021 scammers often posed as businesses including vehicle warranty providers (51%), wireless providers (9%), car insurance companies (6%) and package delivery companies (4%) among others. At the same time, 78% of consumers surveyed say they have missed an important call in the past month because they didn’t recognize the caller. For consumers and businesses that rely on phone calls for critical transactions such as financial services, insurance and healthcare, trusted calling is more important than ever.

Powered by STIR/SHAKEN and based on the Rich Call Data (RCD) industry standard, BCI will empower organizations to better identify themselves to customers with a branded and authenticated outbound call. CTIA serves as the facilitator of the BCI best practices process and is working with companies across the industry to deliver verified and trusted information to participating network providers. The branded caller ID solution complements existing solutions to better protect consumers from scammers and bad actors.

Last year, T-Mobile and partners delivered the first wireless call to combine authenticated Caller ID and RCD, powered by the STIR/SHAKEN framework and protocols. This milestone set the path for network level authentication and for businesses to benefit from the new BCI best practices. These critical investments are the next step in helping protect consumers against scammers and unwanted robocalls that are imitating businesses and trusted organizations.

Today, 100% of calls originating from T-Mobile’s network are STIR/SHAKEN authenticated, and T-Mobile was the first US wireless provider to implement STIR/SHAKEN with all major network providers.

For more information about STIR/SHAKEN, T-Mobile Scam Shield and scam protection efforts, visit www.t-mobile.com. Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay up to date with the latest company news.

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220118005793/en/

Media Contacts

T-Mobile US, Inc. Media Relations

MediaRelations@t-mobile.com

Investor Relations Contact

T-Mobile US, Inc.

investor.relations@t-mobile.com

https://investor.t-mobile.com

Source: T-Mobile

FAQ

What is T-Mobile's new caller ID initiative?

T-Mobile has launched a branded caller ID (BCI) initiative in partnership with CTIA to help protect consumers from scams.

How does the branded caller ID system work?

The BCI system allows businesses to display verified caller ID information, including logos and reasons for the call.

What percentage of consumers miss important calls?

According to T-Mobile, 78% of consumers have missed important calls due to not recognizing the caller.

What is the significance of STIR/SHAKEN for T-Mobile?

STIR/SHAKEN is a framework that T-Mobile uses to authenticate calls, ensuring that 100% of its calls are secure.

Why are the new caller ID standards important?

These standards aim to reduce unwanted robocalls and protect consumers from phone scams, enhancing trust in business communications.