STOCK TITAN

T-Mobile Crowns Inola High School Champion in Friday Night 5G Lights Competition

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

T-Mobile (NASDAQ:TMUS) has announced Inola High School from Oklahoma as the winner of its Friday Night 5G Lights competition, beating over 1,700 schools nationwide. The small town's high school will receive a grand prize valued at $2 million, including a $100,000 grant, new weight room, teched-out scoreboard, football field upgrades, and a 5G network package.

The competition showcased T-Mobile's commitment to rural America, with the company announcing that Friday Night 5G Lights will return in 2025. This initiative is part of T-Mobile's broader rural expansion, which has resulted in coverage of over 98% of Americans across 2 million square miles, with approximately 600 stores opened in small towns and over $14 million invested through Hometown Grants.

T-Mobile (NASDAQ:TMUS) ha annunciato la Inola High School dell'Oklahoma come vincitrice della sua competizione Friday Night 5G Lights, superando oltre 1.700 scuole in tutto il paese. La scuola superiore di questa piccola città riceverà un premio grandioso del valore di 2 milioni di dollari, che include un contributo di 100.000 dollari, una nuova sala pesi, un tabellone elettronico, aggiornamenti del campo da football e un pacchetto di rete 5G.

La competizione ha messo in luce l'impegno di T-Mobile per l'America rurale, con l'azienda che ha annunciato il ritorno di Friday Night 5G Lights nel 2025. Questa iniziativa fa parte della più ampia espansione rurale di T-Mobile, che ha portato a una copertura di oltre il 98% degli americani su 2 milioni di miglia quadrate, con circa 600 negozi aperti in piccole città e oltre 14 milioni di dollari investiti attraverso i Hometown Grants.

T-Mobile (NASDAQ:TMUS) ha anunciado a la Inola High School de Oklahoma como la ganadora de su competencia Friday Night 5G Lights, superando a más de 1.700 escuelas en todo el país. La escuela secundaria de esta pequeña ciudad recibirá un gran premio valorado en 2 millones de dólares, que incluye una subvención de 100.000 dólares, una nueva sala de pesas, un marcador tecnológico, mejoras en el campo de fútbol y un paquete de red 5G.

La competencia destacó el compromiso de T-Mobile con América rural, y la compañía anunció que Friday Night 5G Lights regresará en 2025. Esta iniciativa es parte de la expansión rural más amplia de T-Mobile, que ha resultado en la cobertura de más del 98% de los estadounidenses en 2 millones de millas cuadradas, con aproximadamente 600 tiendas abiertas en pequeñas ciudades y más de 14 millones de dólares invertidos a través de Hometown Grants.

T-Mobile (NASDAQ:TMUS)는 오클라호마의 이놀라 고등학교를 전국 1,700개 이상의 학교를 제치고 금요일 밤 5G 라이트 대회의 우승자로 발표했습니다. 이 작은 마을의 고등학교는 200만 달러의 가치가 있는 최고상을 받게 되며, 여기에는 10만 달러의 보조금, 새로운 체중 훈련실, 기술이 적용된 점수판, 축구장 업그레이드 및 5G 네트워크 패키지가 포함됩니다.

이번 대회는 T-Mobile의 농촌 미국에 대한 헌신을 강조했으며, 회사는 금요일 밤 5G 라이트가 2025년에 돌아온다고 발표했습니다. 이 이니셔티브는 T-Mobile의 더 넓은 농촌 확장 계획의 일환으로, 2백만 평방 마일을 초과하는 지역에서 98% 이상의 미국인을 커버하고 있으며, 약 600개의 매장이 작은 마을에 열렸고 Hometown Grants를 통해 1천4백만 달러 이상이 투자되었습니다.

T-Mobile (NASDAQ:TMUS) a annoncé l'Inola High School de l'Oklahoma comme la gagnante de sa compétition Friday Night 5G Lights, surpassant plus de 1.700 écoles à travers le pays. Le lycée de cette petite ville recevra un grand prix d'une valeur de 2 millions de dollars, y compris une subvention de 100.000 dollars, une nouvelle salle de musculation, un tableau de score high-tech, des améliorations du terrain de football et un paquet de réseau 5G.

La compétition a mis en avant l'engagement de T-Mobile envers l'Amérique rurale, avec l'annonce du retour de Friday Night 5G Lights en 2025. Cette initiative fait partie de l'expansion rurale plus large de T-Mobile, qui a permis de couvrir plus de 98 % des Américains sur 2 millions de miles carrés, avec environ 600 magasins ouverts dans de petites villes et plus de 14 millions de dollars investis à travers les Hometown Grants.

T-Mobile (NASDAQ:TMUS) hat die Inola High School aus Oklahoma als Gewinner der Friday Night 5G Lights Wettbewerb bekannt gegeben und dabei über 1.700 Schulen landesweit hinter sich gelassen. Die High School der kleinen Stadt erhält einen Hauptpreis im Wert von 2 Millionen Dollar, der eine 100.000-Dollar-Förderung, einen neuen Gewichtsraum, eine hochmoderne Anzeigetafel, Verbesserungen des Fußballfeldes und ein 5G-Netzwerkpaket umfasst.

Der Wettbewerb zeigte das Engagement von T-Mobile für ländliche Gebiete in Amerika, wobei das Unternehmen ankündigte, dass die Friday Night 5G Lights 2025 zurückkehren werden. Diese Initiative ist Teil von T-Mobiles umfassenderer ländlicher Expansion, die zu einer Abdeckung von über 98 % der Amerikaner auf 2 Millionen Quadratmeilen geführt hat, mit etwa 600 eröffneten Geschäften in kleinen Städten und über 14 Millionen Dollar, die über die Hometown Grants investiert wurden.

Positive
  • Expansion of rural market presence through community engagement
  • Significant network coverage achievement reaching 98% of Americans
  • Strategic investment in small towns with 600 new stores
  • $14 million invested in community development through Hometown Grants
  • Project 10Million initiative has connected over 6 million students
Negative
  • None.

Insights

T-Mobile's $2 million investment in Inola High School through the Friday Night 5G Lights competition represents a strategic marketing initiative that strengthens brand presence in rural America. This program aligns with TMUS's broader rural expansion strategy, which has already established about 600 stores in small towns and extended 5G coverage to over 98% of Americans across 2 million square miles. The commitment to make this an annual competition, coupled with existing initiatives like Hometown Grants ($14 million invested) and Project 10Million ($10.7 billion), demonstrates T-Mobile's aggressive push to capture market share in underserved rural markets. This comprehensive approach helps differentiate T-Mobile from competitors while building strong community relationships that could translate into customer loyalty and revenue growth in these emerging markets.

The strategic deployment of 5G infrastructure alongside community development showcases T-Mobile's technical leadership in rural connectivity. The company's extensive 5G network expansion, covering 500,000 square miles of rural areas, positions TMUS as a dominant player in the rural broadband market. By combining infrastructure upgrades with community initiatives like Friday Night 5G Lights, T-Mobile creates practical demonstrations of 5G capabilities through features like drone shows and enhanced stadium connectivity. This approach effectively markets their 5G Home Internet and Business Internet services while establishing technical credibility in rural markets where traditional cable infrastructure may be The investment in school facilities creates long-term brand visibility and technology showcase opportunities.

The small Oklahoma town celebrates as its high school clinches the epic grand prize - a football stadium upgrade valued at $2 million that will transform game nights for years to come

BELLEVUE, WA / ACCESSWIRE / December 11, 2024 / The wait is over! T-Mobile (NASDAQ:TMUS) announced the final champion of its Friday Night 5G Lights competition: Inola High School from Inola, Oklahoma. After months of fierce competition among more than 1,700 high schools across all 50 states and votes from thousands of fans worldwide for the Top 16 finalists, the small town has emerged victorious, securing the grand prize (a $2 million value!) to transform its high school football field into a state-of-the-art stadium.

As the Official Wireless Sponsor of the Southeastern Conference (SEC), T-Mobile will celebrate Inola High School's win at the SEC Championship Game on Dec. 7 at Mercedes-Benz Stadium in Atlanta, Georgia, where school representatives will receive the winning trophy.

The win delivers a grand prize valued at $2 million that includes a $100,000 grant for the school, weight room from GronkFitness.com, new teched-out scoreboard, consultation with football field experience experts, 5G network upgrades package and an epic tailgate party celebration with live music and a 5G-powered halftime drone show.

The full reveal of the upgraded facilities will take place in 2025, showcasing the extensive enhancements that promise a new era of excellence for Inola High School and its surrounding community.

"Small town pride and community spirit have truly been the backbone of this competition," said Jon Freier, President, T-Mobile Consumer Group. "Inola High School and all the participants showed us what Friday night lights are really about - community, passion and resilience. We're excited to bring this unforgettable game night experience to life with 5G technology, knowing it will inspire and unite the people of Inola like never before."

Crowning the Champion

Inola, Oklahoma - known as the "Hay Capital of the World" - has a population of 1,897 and 423 students at Inola High School, but the small town went extra big in going for Friday Night 5G Lights victory. Along with driving more than 100 miles to Oklahoma City to pass out flyers campaigning for their school, Inola students personally called every school district in the state - over 1,700 schools - and emailed all 1,850+ principals and 540+ superintendents across all 77 counties in Oklahoma. Talk about dedication!

As the Home of the Longhorns, Inola High School has long aimed to rejuvenate its football program, which Inola High School College and Career Coordinator Deleea Meeker says needs a lot of work, with torn-up turf, a broken sound system, an outdated scoreboard and a multi-use weight room with equipment from the 1980s.

With this win, the school can now kickstart these much-needed upgrades. And it's not just the football team's hometown heroes, cheerleaders, band members and fans who will enjoy these upgraded facilities. All of Inola High School's students will benefit from the new equipment, from other sports teams getting access to the new weight equipment to gym classes getting more out of their workouts.

"Winning the Friday Night 5G Lights competition is a dream come true for our students, our team and our entire community," said Meeker. "We can't thank T-Mobile enough for believing in the power of small-town spirit and for bringing these transformative upgrades to our school."

Four-time Super Bowl Champion Rob "Gronk" Gronkowski, Friday Night 5G Lights ambassador, expressed his excitement for the school.

"It's amazing to see the excitement radiating from Inola and the incredible impact this will have on their community," said Gronkowski. "Now, they'll have facilities that truly reflect their passion, pride and determination. The energy from all the schools in this competition has been off the charts, and I can't wait to see how these upgrades elevate school spirit and create new opportunities for the students at Inola High School."

The Start of Something Bigger

Inola High School's victory is just the beginning. Thanks to the overwhelming excitement and success of the competition, T-Mobile announced that Friday Night 5G Lights will be back in 2025 and beyond to help lift up more schools and communities nationwide. This move marks another significant step in T-Mobile's ongoing commitment to bring 5G and enhanced connectivity to small towns across America.

"Seeing the powerful effect that Friday Night 5G Lights has had on communities reaffirms our commitment to investing in small towns," said Freier. "We're just getting started, and we can't wait to bring this contest back next year with even more opportunities to support and transform high school experiences across the country."

Pre-register now for 2025 at FridayNight5GLights.com.

Small Town Impact Beyond the Field

By enhancing schools' sports facilities, Friday Night 5G Lights highlights the importance of connectivity in small-town communities. T-Mobile's ongoing commitment to rural America, through initiatives like this contest, aligns with the company's mission to bring the power of 5G to every corner of the country.

Since launching its 5G for All initiative in April 2021, T-Mobile has significantly expanded its 5G network, becoming the largest and fastest 5G network in the nation. The company has opened about 600 stores in small towns and extended its network to cover over 500,000 square miles of rural 5G coverage. This expansion now reaches over 98% of Americans across 2 million square miles.

T-Mobile also offers 5G Home Internet and Business Internet, providing reliable and affordable broadband options nationwide. Moreover, through Hometown Grants, T-Mobile has invested more than $14 million in small towns, supporting various community and infrastructure projects. Additionally, T-Mobile's Project 10Million initiative, valued at $10.7 billion, has connected over 6 million students, enhancing their access to educational resources.

And now, Friday Night 5G Lights becoming an annual competition only enhances T-Mobile's commitment to small towns.

To learn more about Friday Night 5G Lights, visit www.FridayNight5GLights.com.

Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news.

# # #

About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com

Media Contact
T-Mobile US, Inc. Media Relations
MediaRelations@t-mobile.com

Investor Relations Contact
T-Mobile US, Inc.
Investor.Relations@t-mobile.com
https://investor.t-mobile.com

View additional multimedia and more ESG storytelling from T-Mobile on 3blmedia.com.

Contact Info:
Spokesperson: T-Mobile
Website: https://www.3blmedia.com/profiles/t-mobile
Email: info@3blmedia.com

SOURCE: T-Mobile



View the original press release on accesswire.com

FAQ

What is the value of T-Mobile's (TMUS) Friday Night 5G Lights grand prize package?

The grand prize package is valued at $2 million, including a $100,000 grant, new weight room, scoreboard, field upgrades, and 5G network package.

How many schools participated in T-Mobile's (TMUS) Friday Night 5G Lights competition?

Over 1,700 high schools across all 50 states participated in the competition.

When will T-Mobile (TMUS) launch the next Friday Night 5G Lights competition?

T-Mobile will bring back the Friday Night 5G Lights competition in 2025.

What percentage of Americans does T-Mobile's (TMUS) 5G network currently cover?

T-Mobile's 5G network covers over 98% of Americans across 2 million square miles.

How many stores has T-Mobile (TMUS) opened in small towns as part of its rural expansion?

T-Mobile has opened approximately 600 stores in small towns as part of its rural expansion initiative.

T-Mobile US, Inc.

NASDAQ:TMUS

TMUS Rankings

TMUS Latest News

TMUS Stock Data

253.82B
474.00M
59.15%
39.15%
1.25%
Telecom Services
Radiotelephone Communications
Link
United States of America
BELLEVUE