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Alaska Airlines Chooses T-Mobile US as Preferred Wireless Provider
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Alaska Airlines has selected T-Mobile as its preferred wireless provider, moving its mobility business to T-Mobile and leveraging its 5G network. The partnership aims to enhance customer experiences in air travel by utilizing advanced 5G capabilities for various operational improvements. Alaska Airlines anticipates enhancements in ticketing, check-in, and baggage tracking. T-Mobile will supply tens of thousands of lines to support this transition, which is expected to extend connectivity even in rural areas.
Positive
Alaska Airlines partners with T-Mobile to utilize its 5G network, improving customer experience.
The new agreement includes tens of thousands of data and voice lines for Alaska Airlines.
5G capabilities will optimize multiple aspects of customer interaction, leading to operational efficiencies.
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None.
Alaska to migrate network wireless services to T-Mobile and partner with the Un-carrier to deliver 5G innovations the airline can use to elevate customer care
BELLEVUE, Wash.--(BUSINESS WIRE)--
Today, Alaska Airlines, (NYSE: ALK) announced it has chosen T-Mobile (NASDAQ: TMUS) as its preferred wireless provider, uniting two Pacific Northwest-based companies with a common history of reinventing customer service and transforming their respective industries. Under the new agreement, Alaska will go all-in on T-Mobile by migrating the majority of their mobility business—including data lines, voice lines to the Un-Carrier. Alaska will leverage the power of T-Mobile’s cutting-edge nationwide 5G network to enhance the travel experience for millions of customers who fly Alaska every year.
Alaska Airlines Chooses T-Mobile US as Preferred Wireless Provider (Graphic: Business Wire)
With air travel returning to normal, Alaska is looking to take advantage of the high-bandwidth, low latency capabilities of 5G to optimize every aspect of the customer experience—from ticketing to check-in, on-time departures and arrivals, baggage tracking, and much more.
“As two Pacific Northwest-based companies, innovation is in our DNA,” said Alaska CEO Ben Minicucci. “We are excited to partner with T-Mobile to create a more seamless travel experience using T-Mobile’s next generation mobile solutions. The sky is the limit on what we will be able to create together for Alaska’s guests and employees.”
“Alaska is a lot like T-Mobile in some really important ways. Besides both being based in Seattle, Alaska and T-Mobile have a long history of challenging conventional thinking in our industries and pioneering new ways to use technological innovation to put customers first,” said Mike Sievert, CEO of T-Mobile. “T-Mobile has always fixed customer pain points in the wireless industry, and it’s inspiring to help translate that to other industries with likeminded partners like Alaska.”
T-Mobile’s game-changing nationwide 5G network also offers Alaska the opportunity to explore Advanced Network Services offerings, such as Multi-Access Edge Computing (MEC) and Private Networks to understand how these innovative technologies can improve customer experience and care. In an industry where there’s an incredible amount of data sharing in the airport—scanning baggage coming off planes, going onto planes, crews downloading flight plans, running plane diagnostics, and ordering food and beverage services between flights—seconds matter to the customer experience. That’s where services such as MEC, could be leveraged to process data locally, securely, and quickly. Leveraging over-the-wing, under-the-wing, and gate applications through MEC could enable airlines to provide ground and flight crews with the information they need to speed aircraft turnaround times, resolve gate issues, and streamline operations to provide an even better passenger experience.
This is just one leg of a much longer journey together with Alaska. Per the agreement, T-Mobile will provide Alaska with tens of thousands of data lines and voice lines. With a nationwide 5G network that extends from San Francisco to Wichita to Washington D.C. and beyond, T-Mobile offers 5G service that will connect Alaska’s crew even in rural and remote parts of the country.
Of course, this isn’t the final destination for Alaska and T-Mobile. As the new partnership reaches cruising altitude, Alaska and T-Mobile will focus on new capabilities, features, and perks specifically for passengers who use T-Mobile.
For more information on T-Mobile’s leading nationwide 5G network, visit T-Mobile.com/coverage.
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.
What is the partnership between Alaska Airlines and T-Mobile?
Alaska Airlines has selected T-Mobile as its preferred wireless provider to leverage its 5G network for enhancing customer service and operational efficiency.
How will the partnership with T-Mobile benefit Alaska Airlines customers?
The partnership will utilize T-Mobile's 5G capabilities to improve customer experience in areas such as ticketing, check-in, and baggage tracking.
What technology is Alaska Airlines adopting from T-Mobile?
Alaska Airlines is adopting T-Mobile's nationwide 5G network, which includes advanced features like Multi-Access Edge Computing for better data management.
How many lines will T-Mobile provide to Alaska Airlines?
T-Mobile will provide Alaska Airlines with tens of thousands of data and voice lines as part of their new agreement.
When was the partnership between Alaska Airlines and T-Mobile announced?
The partnership was announced on December 6, 2021.
