Tencent Musician Launches Collection of Folk Music in Local Dialects by Indie Artists After 12-Week Competition

Rhea-AI Summary

Tencent Music Entertainment Group (TME) has launched 'Root Music,' a collection of Chinese folk music in local dialects, following a competition that attracted 3,000 submissions and 350,000 fans' votes from July 2 to September 22, 2020. The top 12 songs are now available on TME's platforms, enhancing the platform's commitment to indie musicians. Since its inception, the Tencent Musician program has generated 590 million yuan in revenue for creators, with over 40% of participating musicians doubling their income.

Positive

• Launch of 'Root Music' promotes local dialect folk music and indie artists.
• Attracted 350,000 participants, showcasing strong community engagement.
• Tencent Musician generated 590 million yuan in revenue for creators.
• Over 40% of indie musicians doubled their income through the incentives program.

Negative

• None.

SHENZHEN, China, Sept. 24, 2020 /PRNewswire/ -- Tencent Music Entertainment Group (Tencent Music or TME, NYSE: TME), the leading online music entertainment platform in China, announced the launch of 'Root Music,' a special collection of Chinese folk music in local dialects, following a 12-week competition by THE FORCE 2020 of Tencent Musician, TME's indie musician platform.

Curated by Ara Kimbo, Zhang Chu, Su Yang, Ma Tiao and Moxizishi, the competition ran from July 2 to September 22. During this time, almost 3,000 original works were submitted, and nearly 350,000 fans participated in the voting to select the winners. The top 12 songs were then collected in the 'Root Music' album that was produced and recorded by top music producers. The album has been officially launched and is now available across TME's QQ Music, Kugou Music, Kuwo Music and other music platforms. Tencent Musician also produced tailored documentaries for the 12 winners to emphasize the charm of Chinese folk music culture.  

Chinese dialect folk music is a unique music genre, with origins and deep roots in China. The program gathered the creative inspiration of Chinese folk music from talented musicians all over the world. Tencent Musician, QQ Music and Tencent Wesee jointly launched a two-week series of special online livestreaming parties of dialect folk music, which aimed to promote the both dialect folk music culture, and these talented indie artists.

As China's leading online platform for original music and leveraging TME ecosystem, Tencent Musician has committed significant resources in support of indie musicians and experienced exponential growth in scale over the past few years. The program has generated 590 million yuan in revenue for original music content creators since its inception.

According to data from the One Hundred Million Yuan Incentive Project 1.0 run by Tencent Musician, more than 40 percent of the indie musicians who enjoyed exclusive incentives were able to double their incomes, while over 80 percent saw their incomes rise by more than 50 percent.

Tencent Musician will continue to explore and advance the diversification of original music, and leverage its strong promotional capabilities and cross-industrial resources to help with original music content creation and promotion, connecting indie musicians to a broader audience.

Dialect Folk Song Contest Winners
Artist Name (Chinese)	Artist Name (English)	Song Name (Chinese)	Song Name (English)
宋雨喆	Song Yuzhe	八风嚎散了坐金莲	Practice Meditation
白水	Bai Shui	巴山夜雨纷纷	A Rainy Night of Bashan (2020 Version)
赵牧阳	ZHAO Muyang	东方红	The East is Red
九连真人	JiuLianZhenRen	屏幕鱼	Screen Fish
张尕怂	Ga Song	张先生一个人	Lonely Mr.Zhang
董晓禾Shawn	Shawn Dong	只为谁	Only For Whom
杨沐泽	Young	王日穷	The Struggling Poor Man
冯翔	Sean Feng	汉阳门花园2020	Hanyangmem Garden 2020
张伯宏	BOHONG ZHANG	北京土著2020	Beijing Natives 2020
王建房	Wang Jianfang	西安城歌	Theme of Xi'an City
六甲番	Liujiafan	急水塔	Torrent Tower
素乐团	SU band	峒河峒河2020	Dong He Dong He 2020

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. TME's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

For more information, please visit https://www.tencentmusic.com/

Media Contact:

Edmond Lococo, ICR Inc.
E-mail: TME.PR@icrinc.com
Phone: +86-138-1079-1408

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SOURCE Tencent Music Entertainment

FAQ

What is Tencent Music's new album released on September 24, 2020?

Tencent Music launched 'Root Music,' a collection of Chinese folk music from indie artists.

How many submissions were received for the Root Music competition?

The competition received nearly 3,000 original works submitted by artists.

What was the total revenue generated by the Tencent Musician program for creators?

The Tencent Musician program has generated 590 million yuan in revenue since its inception.

How many fans participated in the voting for the Root Music album?

Approximately 350,000 fans participated in the voting process.

What percentage of indie musicians saw income increases through the Tencent Musician program?

More than 40% of indie musicians doubled their incomes, with over 80% seeing a rise of more than 50%.