Toyota Tunes into Manufacturing Month
Toyota launched Manufacturing Month with a video tour of eight U.S. facilities, showcasing the Toyota Production System. The video highlights the company's commitment to advanced manufacturing and aims to inspire students in STEM fields. Senior executives emphasized the skilled workforce involved in vehicle assembly and parts manufacturing. The premiere occurred on October 1, 2021, coinciding with Manufacturing Day, and was streamed on Toyota's social media channels. The company has a significant presence in the U.S., employing over 36,000 people and producing over 30 million vehicles across its plants.
- Launch of Manufacturing Month promotes brand visibility.
- Video tour enhances public understanding of advanced manufacturing and investments in U.S. facilities.
- Engagement with STEM education strengthens community ties.
- None.
PLANO, Texas, Oct. 1, 2021 /PRNewswire/ -- Toyota kicks off Manufacturing month with a behind-the-scenes video tour at eight of its ten U.S. manufacturing facilities. Viewers will get a glimpse of the famed Toyota Production System at work. This immersive video spotlights the people, processes and ingenuity it takes to assemble high quality vehicles that keep the automaker moving forward.
Whether you are a student exploring science, technology, engineering and math (STEM), starting a career in manufacturing or a vehicle enthusiast, this video highlights advanced manufacturing at one of the most recognizable corporations in the world.
"Each day, I see firsthand the passion and customer-first attitude that drives our team members to build the dependable, reliable vehicles our customers know and trust," said Brian Krinock, senior vice president of vehicle plants at Toyota Motor North America. "My hope is for this video to inspire young minds across America."
The journey takes viewers inside eight manufacturing facilities across the U.S. where vehicles are assembled and vital components like the engine and transmission are manufactured.
"We have highly-skilled employees performing high-tech jobs in advanced manufacturing," said Norm Bafunno, senior vice president of unit manufacturing and engineering at Toyota Motor North America. "Each time I see our vehicles on the road, I recognize the hard-work and dedication that went in to producing it. It's a pretty cool feeling to know you are part of someone's mobility solution."
The video tour will premiere on the Toyota USA Facebook page and Toyota.com to celebrate Manufacturing Day on Friday, October 1. The premiere will be followed by special posts and features that will be shared to Toyota USA's social media channels throughout the month.
To learn more about Toyota's manufacturing operations in the U.S., visit TourToyota.com, where you may take a virtual tour of all eight facilities and access free educational resources on the Education Hub.
You can find the videos by visiting the Toyota Newsroom, here.
Additional Links
https://pressroom.toyota.com/topic/manufacturing/
https://www.facebook.com/search/top?q=toyota%20usa
https://twitter.com/Toyota
https://www.instagram.com/toyotausa/
https://www.tourtoyota.com/
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that began production in 2021.
Media Contact
Stacy Carr
Stacy.carr@toyota.com
812-215-6381
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SOURCE Toyota Motor North America
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