Toyota Spreads Festive Cheer This Holiday Season
Toyota has launched its holiday advertising campaign featuring two new commercials: 'Real Reward' and 'Naughty List,' which debuted during NBCUniversal's 'Christmas in Rockefeller Center' broadcasts. 'Real Reward' showcases a couple helping return a lost dog using their 2025 Tacoma, while 'Naughty List' features a father-son story in a 2024 Tundra.
The company is partnering with Best Friends Animal Society to support nationwide shelter animal adoption efforts. The campaign will run across multiple platforms including NBC, Telemundo, and various digital channels through January 6, 2025, as part of the Toyotathon December Sales Event.
Toyota ha lanciato la sua campagna pubblicitaria per le festività che presenta due nuovi spot: 'Real Reward' e 'Naughty List', debuttati durante le trasmissioni di 'Christmas in Rockefeller Center' su NBCUniversal. 'Real Reward' mostra una coppia che aiuta a restituire un cane smarrito usando il loro 2025 Tacoma, mentre 'Naughty List' racconta una storia tra padre e figlio in un 2024 Tundra.
L'azienda sta collaborando con Best Friends Animal Society per sostenere gli sforzi di adozione di animali in rifugi in tutto il paese. La campagna sarà attiva su più piattaforme, tra cui NBC, Telemundo e vari canali digitali fino al 6 gennaio 2025, come parte dell'evento di vendite di dicembre, il Toyotathon.
Toyota ha lanzado su campaña publicitaria navideña que presenta dos nuevos comerciales: 'Real Reward' y 'Naughty List', que se estrenaron durante las transmisiones de 'Christmas in Rockefeller Center' de NBCUniversal. 'Real Reward' muestra a una pareja ayudando a devolver a un perro perdido usando su 2025 Tacoma, mientras que 'Naughty List' presenta una historia entre padre e hijo en un 2024 Tundra.
La empresa se está asociando con Best Friends Animal Society para apoyar los esfuerzos de adopción de animales en refugios en todo el país. La campaña se llevará a cabo a través de múltiples plataformas, incluyendo NBC, Telemundo y varios canales digitales hasta el 6 de enero de 2025, como parte del evento de ventas de diciembre, el Toyotathon.
토요타는 '크리스마스 인 록펠러 센터'(NBCUniversal 방송)에서 처음 방영된 두 개의 새로운 광고인 'Real Reward'와 'Naughty List'를 특징으로 하는 홀리데이 광고 캠페인을 론칭했습니다. 'Real Reward'는 부부가 2025 타코마를 사용하여 잃어버린 개를 되돌려주는 모습을 보여주며, 'Naughty List'는 2024 툰드라에서 아버지와 아들의 이야기를 담고 있습니다.
회사는 Best Friends Animal Society와 협력하여 전국적으로 유기 동물 입양 운동을 지원하고 있습니다. 이 캠페인은 NBC, Telemundo 및 다양한 디지털 채널을 통해 2025년 1월 6일까지 진행되며, 토요타돈 12월 세일 이벤트의 일환으로 진행됩니다.
Toyota a lancé sa campagne publicitaire pour les fêtes mettant en avant deux nouvelles publicités : 'Real Reward' et 'Naughty List', qui ont été diffusées lors des émissions 'Christmas in Rockefeller Center' sur NBCUniversal. 'Real Reward' met en scène un couple aidant à retrouver un chien perdu avec leur 2025 Tacoma, tandis que 'Naughty List' raconte une histoire entre un père et son fils dans un 2024 Tundra.
L'entreprise s'associe à Best Friends Animal Society pour soutenir les efforts d'adoption d'animaux dans les refuges à l'échelle nationale. La campagne sera diffusée sur plusieurs plateformes, y compris NBC, Telemundo et divers canaux numériques jusqu'au 6 janvier 2025, dans le cadre de l'événement de vente de décembre, le Toyotathon.
Toyota hat seine Weihnachtswerbung gestartet, die zwei neue Werbespots beinhaltet: 'Real Reward' und 'Naughty List', die während der Sendungen 'Christmas in Rockefeller Center' von NBCUniversal debütiert sind. 'Real Reward' zeigt ein Paar, das einem verlorenen Hund mithilfe ihres 2025 Tacoma hilft, während 'Naughty List' eine Vater-Sohn-Geschichte in einem 2024 Tundra präsentiert.
Das Unternehmen arbeitet mit Best Friends Animal Society zusammen, um landesweit die Adoption von Tierschutzheimen zu unterstützen. Die Kampagne wird bis zum 6. Januar 2025 auf mehreren Plattformen, einschließlich NBC, Telemundo und verschiedenen digitalen Kanälen, im Rahmen des Toyotathon-Dezember-Verkaufsereignisses laufen.
- Partnership with Best Friends Animal Society could enhance brand image and social responsibility profile
- Multi-channel advertising campaign across major networks increases brand visibility
- Strategic timing with holiday season and high-profile programming placement
- None.
Heartwarming Holiday Ads Debuted During NBCUniversal's
"Christmas in Rockefeller Center" on NBC and "Navidades en Rockefeller" on Telemundo
Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9305451-en-toyota-christmas-in-rockefeller-center-holiday-ads
For Telemundo's inaugural broadcast of "Christmas in Rockefeller Center," aptly named "Navidades en Rockefeller," Toyota made history as the presenting sponsor, helping bring the country's premier holiday tradition to Spanish language audiences for the first time.
"Real Reward" tells the story of a young couple who see a lost dog while out shopping for a tree on Christmas Eve. As they're picking up takeout from a local restaurant, they recognize the dog on a "lost dog" flyer posted inside with a cash reward. While they're driving home in their all-new 2025 Tacoma, they spot the dog again in an alleyway and stop to coax the scared dog into the Tacoma, returning it to its family. As they pull up to the family's house, a young girl runs outside to greet the dog with a big hug, excited and relieved to see her dog home safe just in time for Christmas. The parents offer the young couple the cash reward, however the young couple declines, as seeing the family reunited with their beloved dog is reward enough. "Real Reward" was created by Saatchi & Saatchi and directed by Dorian & Daniel of Reset Content.
This year's Hispanic creative shines the spotlight on holiday togetherness, through the eyes of a mischievous boy on a journey with his dad. "Naughty List," created by Conill and directed by Fredrik Bond, taps into the playful nature of kids who want to ensure they stay off Santa's naughty list. The spot highlights the bond between father and son as they drive around town in a 2024 Tundra and the humorous, yet heartwarming moments shared with family during the holidays. The bilingual spot debuted during Telemundo's "Navidades en Rockefeller," the first time the network has broadcast the tree lighting ceremony in Spanish.
"This year's heartwarming holiday message highlights the importance of spreading joy through acts of kindness, whether with loved ones or strangers," said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. "We hope family and friends feel the spirit of the holiday season through moments of shared kindness and connection."
This holiday season, Toyota is partnering with Best Friends Animal Society to help find shelter dogs and cats homes nationwide. Best Friends Animal Society is a leading national animal welfare organization working to save the lives of dogs and cats in America's shelters. Toyota's donation will provide nationwide support for Best Friends Animal Society and their network of shelter and rescue group partners to continue their mission to find homeless dogs and cats loving homes.
Viewers are encouraged to support Best Friends Animal Society by visiting bestfriends.org to learn more about their work and/or to adopt or foster a new best friend!
Where to Watch
Following the spot premiere on NBC's "Christmas in Rockefeller Center" special, the :60 version of "Real Reward" will also air with high-profile airings on NBC's "TODAY" on Thursday, December 5 and "Sunday Night Football" on NBC and Peacock on Sunday, December 15 and December 22 as well as in-game :30 units throughout December.
After the premiere week, "Real Reward" will appear nationally on linear, digital, and paid social. The spot will air during sports programming, and on cable networks such as Freeform and Hallmark.
After premiering on Telemundo's special the night of December 4, "Naughty List" will also air during the network's morning show, "Hoy Día," the following morning. The :60 spot will begin airing broadly across broadcast and cable networks on December 10 - December 24.
Hispanic linear TV coverage of "Naughty List" includes a mix of broadcast networks and targeted cable, including Univision, Telemundo, UNIVERSO, and Discovery en Español. High profile Hispanic media programming will amplify "Naughty List," including Telemundo's "Hoy Día," and Universo's "Sunday Night Football". The campaign will also feature digital sponsorships including Canela's Navidad Movie Collection featuring holiday entertainment and Pandora's Navidad Mexican station. Additional digital video support will be provided by upfront partners including Hulu, ViX, Weather Channel en Espanol, Peacock, Roku, Netflix, and YouTube. Content will be shared on Telemundo social channels.
The Toyotathon December Sales Event offers incentives through January 6, 2025. View the spots here. Images and credits are available here.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
Toyota directly employs more than 63,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com.
About Best Friends Animal Society
Best Friends Animal Society is a leading animal welfare organization working to end the killing of dogs and cats in America's shelters and make the country no-kill in 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to 415,000 last year. Best Friends runs lifesaving programs across the country, as well as the nation's largest no-kill animal sanctuary. Working collaboratively with a network of more than 5,000 animal welfare and shelter partners, and community members nationwide, Best Friends is working to Save Them All®. For more information, visit bestfriends.org.
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo,
Media Contacts:
Sam Mahoney
Toyota Motor North America
Samuel.mahoney@toyota.com
Kim Harms
Saatchi for Toyota
kimberly.harms@saatchi.com
Delia Lopez
Conill for Toyota
delia.lopez@conill.com
For customer inquiries, please call: 800-331-4331
View original content:https://www.prnewswire.com/news-releases/toyota-spreads-festive-cheer-this-holiday-season-302323300.html
SOURCE Toyota
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