Toyota's Collaborative Safety Research Center Announces Fifteen New Research Projects to Advance Safety for the Automotive Industry

Rhea-AI Summary

Toyota's Collaborative Safety Research Center (CSRC) announced 15 new research projects aimed at advancing automotive safety. These initiatives focus on driver behavior, crash avoidance, and injury mitigation, in response to current industry trends. Additionally, CSRC launched the Toyota Risk ATTEND Program, an interactive teen driver training tool developed with Discovery Education and the University of Massachusetts-Amherst. The 15 new projects span three research tracks: Human-Centric, Safety Assurance, and Assessment, and involve collaborations with several universities and research institutions. The goal is to enhance safety and create a safer mobility society. CSRC also released summaries of 14 recently completed projects, making the total number of projects 116.

Positive

• Toyota's CSRC announced 15 new research projects aimed at enhancing automotive safety.
• Launch of Toyota Risk ATTEND Program targeting teen driver safety.
• Collaboration with Discovery Education and University of Massachusetts-Amherst for interactive driver training.
• Projects address current trends in automotive safety, focusing on driver behavior, crash avoidance, and injury mitigation.
• CSRC's new projects involve notable institutions like University of Michigan, Purdue University, and University of Virginia.
• CSRC has completed or commenced 116 research projects, involving more than 30 institutions.
• CSRC's research results are published in prestigious scientific journals and presented at major conferences.
• Toyota's efforts contribute to societal good by advancing safety in the automotive industry.

Negative

• No specific financial data provided in the PR to gauge the impact on Toyota's stock.
• The PR does not mention the cost or budget allocated for these new research projects.
• No immediate or direct benefits to shareholders indicated in the PR.
• Potential delays in seeing tangible results from the announced research projects.

Additions to current phase of research explore a diversity of topics in driver behavior, crash avoidance and crash injury mitigation

CSRC, Discovery Education and the University of Massachusetts-Amherst develop new teen driver training program, Risk ATTEND, which launches on TeenDrive365

CSRC also releases summaries of fourteen recently completed projects

ANN ARBOR, Mich., June 4, 2024 /PRNewswire/ -- Toyota's Collaborative Safety Research Center (CSRC) today announced fifteen new projects to help advance automotive safety industrywide for societal good. These additions to CSRC's current five-year research phase focus on better understanding driver behavior, crash avoidance and crash injury mitigation.

"Through launching these projects, CSRC is responding to the latest trends in automotive industry and traffic safety," said CSRC Director Danil Prokhorov. "We are focused on nimbleness by addressing today's safety needs with new insights into future products, processes and policies that can help create a safe mobility society for tomorrow."

Additionally, Toyota announced the launch of the Toyota Risk ATTEND Program (Risk Anticipation Training to Enhance Novice Driving), based on CSRC research. Many new drivers know about distracted driving, but Toyota is extending that knowledge to interactive learning. Through self-paced driving simulation modules developed in collaboration with Discovery Education and the University of Massachusetts-Amherst, teens are exposed to difficult driving scenarios before encountering them behind the wheel, helping to improve drivers' abilities to predict or detect risky situations on the road. The Risk ATTEND module joins the full Toyota teen-driver toolkit at TeenDrive365.

Following are CSRC's new projects, categorized by their application to CSRC's current research tracks – Human-Centric (safe technology interaction with people), Safety Assurance (crash avoidance) and Assessment (safety decision-making empowerment) – which are designed to address the emerging challenges of the changing mobility ecosystem.

Project Title	Collaborator	Research Question	Overview
Human Centric
Human factors of novel longitudinal vehicle operation	University of Michigan – Dearborn	How can various vehicle speed features (e.g., adaptive cruise, proactive driving assist, BEV one-pedal) be integrated to enhance customer safety and comfort?	Researchers plan to use a combination of psychological tools, driving simulator experiments, and prototype testing to create new design guidance to improve customer experience.
Customer Education and Onboarding of Driver Assistance Systems	University of Iowa	How can informing drivers of their responsibilities when using driving assistance systems be integrated into various consumer education and onboarding processes to assist safe and efficient use?	Researchers will use driving simulator experiments to test the effectiveness of multiple consumer education approaches delivered at point of purchase, after OTA updates, or real-time use.
Enabling driver anticipation of L2 driving automation limits	University of Wisconsin	How do different design limitations in SAE L2 driving automation affect drivers' trust and understanding of system functionality?	Researchers will develop a design framework around existing ISO standard methods to provide ways for drivers to anticipate when a safety-relevant event may occur. The focus of this project will be on human-machine interfaces that enable this anticipation.
Historical analysis of cognitive distraction data	MIT-AgeLab	What are the effects of cognitive distraction in naturalistic (real world) settings?	Leveraging 10+ years of driver distraction research by CSRC and the MIT AgeLab, researchers will explore existing on-road experimental data for new insights into "cognitive" (e.g., non-visual) distraction given the latest scientific perspectives.
Incorporating driver trip motivations into risky driving prediction and prevention	Touchstone Evaluations, Inc.	Can driver trip goals and types be used to predict and prevent risky driving behaviors?	Researchers will analyze naturalistic (real world) driving data to classify trip goals and types and incorporate these into new prediction algorithms to assist in risky driving prevention countermeasures.
Driver state management through behavioral safety interventions	Touchstone Evaluations, Inc.	Can a driver's negative behaviors or conditions be reduced through behavioral interventions?	Researchers will conduct two studies evaluating ways to reduce combinations of negative driver conditions, such as stress or distraction, to guide development of driver messages and feedback to enhance the driver experience and safe decision-making.
Safety Assurance
High Speed Crash Scenarios and Effectiveness of Automatic Emergency Braking (AEB)	University of Michigan Transportation Research Institute (UMTRI)	How effective are current automatic emergency braking (AEB) systems for typical high-speed crashes in the US, and how could they be further enhanced?	Researchers will use in-depth analysis of high-speed crash data from existing US databases to estimate the real-world performance of AEB systems to guide future system design and assessment tests.
Vulnerable Road Users (VRU) Trajectory Prediction	Purdue University Indiana University	Can the sudden movements of pedestrians, cyclists, and other VRUs be predicted in advance?	Using previously collected real-world data, researchers will use machine learning to create trajectory prediction algorithms from camera, lidar, radar, G sensor, and high-definition maps to provide tools for enhancing future crash avoidance technology.
Micro Doppler Signatures for Vulnerable Road Users (VRU)	Purdue University Indiana University	Can the latest sensor strategies enhance vehicle detection of pedestrians, cyclists, and e-scooter riders?	Researchers will take more than 500 Micro Doppler (MD) measurements of 30 different VRUs at several distances and motion directions and use these to study VRU recognition methods considering potential test surrogates.
Characterizing Crashes Related to Driver Alcohol Impairment	Impact Research, LLC	What driver and travel scenarios are most associated with alcohol-related crashes and fatalities?	Researchers will study the latest data from US crash databases and police crash reports to quantify trends for drivers and trip types as well as the potential effects of the latest crash avoidance technology.
Assessment
Ankle injury assessment considering human diversity	University of Virginia & Michigan Medicine	How can we use test dummies to predict differences in injury risk among the diverse driver population?	Leveraging the Total Human Model for Safety (THUMS) and a new tool developed with a previous CSRC project, collaborators will simulate hundreds of combinations of body shape and crash characteristics, matching these same conditions with virtual dummies to guide new safety assessment tests.
Injury prediction in side impact virtual assessments	University of Virginia	How can digital humans be used for safety assessments in side impact crash scenarios?	Research collaborators will develop relationships between measures of deformation in human models such as Toyota's Total Human Model for Safety (THUMS) to standardize a process for predicting rib fractures in near- and far-side impacts for potential virtual assessments.
Predicting whiplash injury using parametric digital humans	University of Michigan Transportation Research Institute (UMTRI)	How can digital humans be used to consider effects of population diversity in rear impact crash injury?	Leveraging previous CSRC efforts on parametric human body models, researchers will use clinical imaging to understand neck anatomic variation and update Toyota's Total Human Model for Safety (THUMS) to guide future safety innovations and virtual assessments for diverse populations.
Lumbar spine Injury prediction with crash test dummies	University of Virginia	How can future crash test tools be enhanced to better assess lumbar spine injury in crashes?	Leveraging previous CSRC efforts to understand the lumbar spine biomechanics, researchers will use digital simulations of humans and dummies at the component level and in simulated crash conditions to develop and validate a new lumbar spine injury prediction measure for use in future crash assessments.
Anthropometry of pregnant drivers for future crash safety assessment	University of British Columbia	How do expectant mothers position themselves while driving?	Researchers will collect detailed 3D body shape and posture data from approximately 500 pregnant females with automotive seats and seat belts to understand potential areas for future safety innovations

 

Further, CSRC released summaries of fourteen recently completed projects, which are available for download and review HERE.

Toyota created CSRC in 2011 to advance safety for the industry as a whole through open collaborations with universities, hospitals and other research institutions. Results are published and openly presented for others to utilize and benefit from the research.

With these new initiatives, CSRC now has completed or commenced 116 research projects with more than 30 different institutions. CSRC results are regularly published in prestigious scientific journals and presented at world-renowned conferences, meetings, and directly with key stakeholders. Through these outreach efforts, the projects have made meaningful contributions to help advance research and technology relating to the safe integration of future mobility solutions for all.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 12 manufacturing plants. By 2025, Toyota's 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 29 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

About TMNA R&D

For more than 50 years, Toyota Motor North America Research & Development (TMNA R&D) has led engineering for several of the best-selling Toyota vehicles on U.S. roads. Teams are now creating both next-generation vehicles and new and advanced mobility concepts that can better move people, goods and information. Toyota's innovation has produced more patents from the United States Patent and Trademark Office than any other automaker for the past 10 consecutive years (2,667 in 2023). Centered in Ann Arbor, Michigan, TMNA R&D is pursuing Toyota's mission to "Produce Happiness for All" by making life safer, easier and more enjoyable. Globally, Toyota spends approximately $1 million per hour on R&D to ensure that Toyota rapidly and continuously develops cutting-edge, high-quality, and appealing vehicles.

MEDIA CONTACTS

Rick Bourgoise

richard.bourgoise@toyota.com 

Olivia Boisineau-Beckett

olivia.boisineau-beckett@toyota.com 

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SOURCE Toyota Motor North America

FAQ

What new safety projects has Toyota's CSRC announced?

Toyota's CSRC announced 15 new research projects focusing on driver behavior, crash avoidance, and injury mitigation.

What is the Toyota Risk ATTEND Program?

The Toyota Risk ATTEND Program is an interactive teen driver training tool developed in collaboration with Discovery Education and the University of Massachusetts-Amherst.

How many research projects has Toyota's CSRC completed or commenced?

Toyota's CSRC has completed or commenced a total of 116 research projects.

Which institutions are collaborating with Toyota's CSRC on the new safety projects?

Collaborating institutions include the University of Michigan, Purdue University, and the University of Virginia, among others.

What are the main research tracks for Toyota's new safety projects?

The main research tracks are Human-Centric, Safety Assurance, and Assessment.