Toyota Fuels Appetite For Adventure With Supras And Tacoma

Rhea-AI Summary

Toyota, showcasing its commitment to the Specialty Equipment Market Association (SEMA), unveiled new models at the SEMA360 Showcase from Nov. 2-6, 2020, including three Supras and an overlanding concept. The company aims to celebrate performance both on and off-road, featuring builds like the Overland-Ready Tacoma and artistically enhanced GR Supra models. Toyota's ongoing dedication reflects their resilience in the face of the year's challenges, engaging enthusiasts with innovative designs and experiences.

Positive

• Unveiling of three new Supra models and an overlanding Tacoma concept highlights innovative product development.
• Commitment to performance and adventure market aligns with growing customer interest in outdoor activities.

Negative

• Current market uncertainty due to the global pandemic may affect sales despite new model launches.

PLANO, Texas, Nov. 2, 2020 /PRNewswire/ -- In this most unusual year, Toyota remains committed to the Specialty Equipment Market Association (SEMA) and today introduces a trio of Supras and an amazing overlanding concept that answers our dreams of adventurous getaways where we can safely reconnect with friends, family, and nature.

Toyota's ambitious SEMA plans call for a two-wave reveal strategy starting with four debuts as part of its SEMA360 Showcase, Nov. 2-6, 2020. Toyota will unveil more concepts tapping into pure performance, both on and off the pavement, during wave two in the weeks following SEMA360. 

In addition to the four builds revealed today, Toyota is also teasing Episode One for two yet-to-be-revealed builds.  Follow along on the build journey at the links below:

GR Supra Sport Top Episode 1 - https://youtu.be/QVdOuvyhnvI

TRD Sport Trailer Episode 1 - https://youtu.be/Dibeq49ep44

"When SEMA decided to go virtual, we knew we wanted to be a part of it because when we commit to something at Toyota, we see it through no matter what, and this year is no exception," said Ed Laukes, Group Vice President – Toyota Division Marketing. "For 2020, we're celebrating pure performance, both on and off road. Supra and Tacoma are legendary brands with legendary performance, so it made sense to use them to set the stage this year."

Highlights from Toyota's first wave of creations for its SEMA360 Showcase include:

4WD Toyota Owner Magazine Overland-Ready Tacoma
Seizing upon overlanding's growing popularity, the 4WD Toyota Owner Magazine editors dreamed up their own version of the ultimate rig with heavy duty features that align with Toyota's 'go anywhere and push your journey forward' ruggedness and reliability. This build, based on a Tacoma TRD Off-Road pickup, is a full-on outdoors lifestyle machine fitted with a Magnuson Superchargers Roots-type blower and is capable of carrying adventurers with room for their bikes, kayaks, and camping and hiking gear.

Ornamental Conifer GR Supra
This bold project features one-of-a-kind, eye-catching artwork by Ornamental Conifer, the moniker for British artist Nicolai Sclater who is art director at Race Service, the Los Angeles creative agency and culture hub connecting people who share a passion for car and pop culture. Inspired by enthusiasts' GR Supra builds, Sclater started with a beautiful canvas, a 2021 GR Supra 3.0 Premium in Turbulence Gray, adding expressions like 'True to Form' and 'Lightning Response' as nods to past and present Supra attributes. Meticulously working with enamel paint and brushes, Sclater hand painted every letterform and graphic, a painstaking tribute to the lost art of sign painting.

GReddy Performance Formula D GR Supra 
Built by Ken Gushi Motorsports and GReddy Performance, driver Ken Gushi currently drives the No. 21 GR Supra in the 2020 Formula Drift Pro class. The build focused on three goals: efficiency, simplicity, and impact. As with all race cars, engineering a design that facilitates efficient and quick repairs can be the difference between winning and losing. The simplicity mandate pared down the package to only things needed in a pro drift racer, resulting in a simple and clean race car. Finally, impact – how the package resonates with drifting fans and accentuates the GR Supra's already stunning design – provides the visual and performance 'wow' factor fans enjoy.

Papadakis Racing Rockstar Energy Drink GR Supra 
Built by Papadakis Racing, the 2020 GR Supra with its powerful B58 inline six-cylinder engine proved to be an excellent foundation for the organization's latest racing project. Driven by 2015 Formula Drift champion Fredric Aasbo, the No. 151 GR Supra enjoys tremendous notoriety thanks to the nine-episode YouTube series that documented the build and earned more than 14 million views. Aasbo and the 1,033-horsepower GR Supra are currently in contention for the championship in the 2020 Formula Drift Pro class.

For more information about these Toyota reveals, please visit the SEMA360 Builder Showcase at http://www.sema360.com/, Nov. 2-6, 2020.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society's most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit ToyotaNewsroom.com.

Media Contact:
Zachary Reed, Toyota Communications
Zachary.reed@toyota.com 
(214) 316-1128

Note to Editors: Photos and b-roll can be found on ToyotaNewsroom.com 
For customer inquiries, please call: 800-331-4331

 

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SOURCE Toyota Motor North America

FAQ

What new models did Toyota showcase at SEMA 2020?

Toyota introduced three new Supra models and an overlanding Tacoma concept during the SEMA360 Showcase.

When was the SEMA360 Showcase held?

The SEMA360 Showcase took place from November 2-6, 2020.

What is the significance of Toyota's SEMA participation?

Toyota's participation underscores its commitment to performance and adaptability in a challenging market.

What are the features of the Overland-Ready Tacoma?

The Overland-Ready Tacoma is designed for outdoor activities, equipped with heavy-duty features for adventure.

How does Toyota view the current market situation?

Toyota acknowledges market uncertainty due to the pandemic but remains committed to debuting new models.