Toyota Announces Partnership With 23XI Racing
Toyota has announced its partnership with the new NASCAR team 23XI Racing, co-owned by Michael Jordan and Denny Hamlin. The team will debut at the Daytona 500 in 2021, featuring Bubba Wallace as the driver of the No. 23 Toyota Camry. Toyota Racing Development will provide engines, technology, and technical support. Joe Gibbs Racing will assist with chassis and services. The collaboration aims to leverage the expertise and resources of both Toyota and JGR to achieve competitive success in NASCAR.
- Toyota partners with 23XI Racing, boosting its presence in NASCAR.
- Team boasts co-owners Michael Jordan and Denny Hamlin, enhancing brand visibility.
- Toyota Racing Development to provide engines and technical support, improving performance.
- Joe Gibbs Racing offers chassis and services, increasing competitive edge.
- None.
PLANO, Texas, Oct. 30, 2020 /PRNewswire/ -- Toyota is pleased to announce their support of the new NASCAR Cup Series team 23XI Racing, which is co-owned by NBA legend Michael Jordan and current NASCAR Cup Series championship contender Denny Hamlin. 23XI Racing will make its debut in the 2021 Daytona 500 with Bubba Wallace behind the wheel of the No. 23 Toyota Camry.
The partnership with Toyota Motor North America (TMNA) includes support from Toyota Racing Development, U.S.A. (TRD), who will build the team's engines and provide technology, data and technical assistance.
"We are excited to be a part of this new team with Michael, Denny and Bubba," said Ed Laukes, group vice president of Toyota Division Marketing at TMNA. "As a Chicago native, I saw firsthand Michael's determination as he led his team to multiple NBA championships. I know he brings that same drive and work ethic to this new opportunity. Denny has been a valuable part of the Toyota family for over a decade and we are happy to support him as he takes the next step into NASCAR team ownership. We are also thrilled to bring Bubba back to the Toyota family. Bubba achieved many firsts with Toyota, and we are counting on him earning many more victories with 23XI Racing behind the wheel of a Camry."
The Toyota relationship will also incorporate an agreement with Joe Gibbs Racing (JGR) to allow 23XI Racing to purchase chassis and other services. As is the case with many other Toyota and TRD teams within the NASCAR garages, technical information and communication amongst the teams will be encouraged to help improve performance across the Toyota and TRD family of teams and drivers.
"We're excited to have the opportunity to provide resources to this new Toyota team to help them get started," said Joe Gibbs, owner of Joe Gibbs Racing. "We can remember being in a similar position nearly three decades ago and we were fortunate to have a similar agreement that helped us in the beginning. We're happy for Denny to realize his dream of ownership and certainly it's a big deal for NASCAR to have someone with the respect and stature of Michael Jordan enter our sport."
A lifelong NASCAR fan, Jordan was inducted into the Naismith Memorial Basketball Hall of Fame in 2009. He played 13 seasons for the Chicago Bulls, leading them to six NBA Championships. In 2010, he became the majority owner of the Charlotte Hornets (then Bobcats) and is the first former player to become the majority owner of an NBA franchise.
"My main goal for 23XI Racing is to be competitive for a championship as soon as possible," Jordan said. "Our partnership with Toyota and Joe Gibbs Racing gives us the equipment, resources and expertise to do it."
Hamlin has been a vital part of the Toyota family for over a decade. Since first climbing behind the wheel of a Camry in 2008, Hamlin has scored 41 victories, three Daytona 500 wins and has finished in the top-10 in the point standings 10 times. He has earned seven victories this season and has advanced to the Round of 8 as he pursues his first NASCAR Cup Series title.
"Toyota has been a big part of my NASCAR career," Hamlin said. "We've achieved multiple milestones together including back-to-back Daytona 500 victories. I know how they support their teams, and when I decided move to team ownership, I knew that I wanted Toyota to be alongside our team. Toyota supports my vision with this team and will be integrated with our team members to support us as we grow and strive to achieve race wins and championships."
23XI Racing marks a return to the Toyota family for Bubba Wallace. Wallace first joined Toyota in 2011 as a part of Rev Racing in what's now the ARCA Menards Series East. As a 17-year-old, he drove to three wins and a runner-up finish in the point standings. In 2012, he joined Joe Gibbs Racing and made his NASCAR Xfinity Series debut, scoring a top-10 finish. From 2013-2014, Wallace competed in the Truck Series with Kyle Busch Motorsports (KBM), including becoming the first African-American to win in NASCAR in nearly 40 years when he drove to victory at Martinsville Speedway in October 2013. Wallace added four additional victories and two top-10 finishes in the final point standings in his tenure with KBM.
The No. 23 Toyota Camry will make its debut in the 2021 Daytona 500 and join fellow Toyota teams, Joe Gibbs Racing and Gaunt Brothers Racing, in the Great American Race on February 14, 2021.
MEDIA AVAILABILITY:
- Friday, October 30 — 2:00 p.m. to 3:00 p.m. ET
- Ed Laukes (Group Vice President, Marketing, TMNA), David Wilson (President, TRD) and Denny Hamlin (23XI Racing team owner)
- Microsoft Teams will be used and a link will be sent to those who RSVP for the availability. Please RSVP to Lisa Hughes Kennedy (LHughesKennedy@golin.com) or Cody Poor (CPoor@golin.com). A link via a calendar invite will be sent at 1:00 PM ET.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (nearly 2.4 million in the U.S.) in 2019.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society's most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.
About 23XI Racing
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. Rising NASCAR star Bubba Wallace is the single car team's driver. 23XI Racing's No. 23 Toyota Camry will make its NASCAR Cup Series debut at the Daytona 500 on February 14, 2021 at Daytona International Speedway.
Media Contacts: | ||
Sam Mahoney | Lisa Hughes Kennedy, Golin for | Cody Poor, Golin for Toyota Racing |
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SOURCE Toyota
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