Three...Two...One: Toyota Debuts Amazing All-New RAV4
Toyota has unveiled the all-new 2026 RAV4, marking its 6th generation with significant upgrades and electrification. The new lineup features 100% electrified powertrains, offering both Hybrid (HEV) and Plug-in Hybrid (PHEV) options. The vehicle will be available in three distinct styles - Core, Sport, and Rugged - across seven grades, including a new Woodland grade and the first-ever GR SPORT model.
Key highlights include enhanced power outputs with PHEV models reaching up to 320 hp and an increased all-electric range of 50 miles. HEV models now feature Toyota's 5th generation hybrid system, delivering 236 hp for AWD models and 226 hp for the new FWD option. The 2026 RAV4 also introduces Toyota's Arene software platform, enabling Toyota Safety Sense 4.0 and a new multimedia system. The vehicle will be available at U.S. dealerships later in 2025.
Toyota ha presentato la nuovissima RAV4 2026, che segna la sua sesta generazione con importanti miglioramenti e l'elettrificazione completa. La nuova gamma propone propulsori completamente elettrificati, con opzioni sia ibride (HEV) che ibride plug-in (PHEV). Il veicolo sarà disponibile in tre stili distinti - Core, Sport e Rugged - distribuiti su sette allestimenti, tra cui il nuovo Woodland e il primo modello GR SPORT.
Tra i punti salienti si segnalano potenze potenziate con i modelli PHEV che raggiungono fino a 320 CV e un'autonomia in modalità completamente elettrica aumentata a 80 km. I modelli HEV sono ora dotati del sistema ibrido di quinta generazione di Toyota, che eroga 236 CV per i modelli AWD e 226 CV per la nuova versione FWD. La RAV4 2026 introduce inoltre la piattaforma software Arene di Toyota, che abilita Toyota Safety Sense 4.0 e un nuovo sistema multimediale. Il veicolo sarà disponibile nelle concessionarie statunitensi entro la fine del 2025.
Toyota ha presentado la completamente nueva RAV4 2026, que marca su sexta generación con importantes mejoras y electrificación. La nueva gama incluye motorizaciones 100% electrificadas, ofreciendo opciones híbridas (HEV) y híbridas enchufables (PHEV). El vehículo estará disponible en tres estilos distintos - Core, Sport y Rugged - en siete versiones, incluyendo una nueva versión Woodland y el primer modelo GR SPORT.
Entre las características destacadas se encuentran mayores potencias, con los modelos PHEV alcanzando hasta 320 hp y una mayor autonomía eléctrica de 80 km. Los modelos HEV cuentan ahora con el sistema híbrido de quinta generación de Toyota, entregando 236 hp para los modelos AWD y 226 hp para la nueva opción FWD. La RAV4 2026 también introduce la plataforma de software Arene de Toyota, que permite Toyota Safety Sense 4.0 y un nuevo sistema multimedia. El vehículo estará disponible en concesionarios de EE.UU. a finales de 2025.
도요타가 완전히 새로워진 2026년형 RAV4를 공개하며 6세대 모델로서 대대적인 업그레이드와 전동화를 선보였습니다. 새로운 라인업은 100% 전동화 파워트레인을 갖추었으며, 하이브리드(HEV)와 플러그인 하이브리드(PHEV) 옵션을 제공합니다. 차량은 Core, Sport, Rugged 세 가지 스타일로 출시되며, 새로운 Woodland 트림과 첫 번째 GR SPORT 모델을 포함해 총 7가지 등급으로 판매됩니다.
주요 특징으로는 PHEV 모델이 최대 320마력을 발휘하며, 순수 전기 주행 거리가 50마일(약 80km)로 늘어난 점이 있습니다. HEV 모델은 도요타의 5세대 하이브리드 시스템을 탑재해 AWD 모델은 236마력, 신규 FWD 옵션은 226마력을 제공합니다. 2026 RAV4는 또한 도요타의 아레네(Arene) 소프트웨어 플랫폼을 도입해 Toyota Safety Sense 4.0과 새로운 멀티미디어 시스템을 지원합니다. 이 차량은 2025년 말 미국 딜러에서 판매될 예정입니다.
Toyota a dévoilé la toute nouvelle RAV4 2026, marquant sa sixième génération avec des améliorations significatives et une électrification complète. La nouvelle gamme propose des motorisations 100 % électrifiées, offrant des options hybrides (HEV) et hybrides rechargeables (PHEV). Le véhicule sera disponible en trois styles distincts - Core, Sport et Rugged - répartis sur sept finitions, incluant une nouvelle finition Woodland et le tout premier modèle GR SPORT.
Parmi les points forts, on note des puissances accrues avec les modèles PHEV atteignant jusqu’à 320 ch et une autonomie électrique augmentée à 80 km. Les modèles HEV bénéficient désormais du système hybride de cinquième génération de Toyota, délivrant 236 ch pour les modèles AWD et 226 ch pour la nouvelle option FWD. Le RAV4 2026 introduit également la plateforme logicielle Arene de Toyota, permettant Toyota Safety Sense 4.0 et un nouveau système multimédia. Le véhicule sera disponible dans les concessions américaines fin 2025.
Toyota hat den komplett neuen RAV4 2026 vorgestellt, der die sechste Generation mit bedeutenden Verbesserungen und Elektrifizierung markiert. Die neue Modellreihe bietet zu 100 % elektrifizierte Antriebe mit Hybrid- (HEV) und Plug-in-Hybrid- (PHEV) Optionen. Das Fahrzeug wird in drei verschiedenen Ausführungen - Core, Sport und Rugged - in insgesamt sieben Varianten erhältlich sein, darunter eine neue Woodland-Ausstattung und das erste GR SPORT Modell.
Wichtige Highlights sind erhöhte Leistungswerte, wobei PHEV-Modelle bis zu 320 PS erreichen und die rein elektrische Reichweite auf 80 Kilometer gestiegen ist. Die HEV-Modelle verfügen nun über Toyotas Hybrid-System der fünften Generation, das 236 PS für AWD-Modelle und 226 PS für die neue FWD-Variante liefert. Der RAV4 2026 führt außerdem die Arene-Softwareplattform von Toyota ein, die Toyota Safety Sense 4.0 und ein neues Multimedia-System ermöglicht. Das Fahrzeug wird Ende 2025 in US-Autohäusern erhältlich sein.
- 100% electrified lineup with both HEV and PHEV options, showing strong commitment to sustainability
- Significant power increase: PHEV up to 320 hp (18 hp improvement) and HEV up to 236 hp (17 hp increase)
- Extended all-electric range to 50 miles (20% improvement from 42 miles)
- Introduction of FWD option for hybrid models, expanding market accessibility
- Increased towing capacity up to 3,500 pounds for specific AWD grades
- New Arene software platform implementation, advancing toward software-defined vehicles
- Pricing details not yet announced
- Limited DC fast charging availability (only on PHEV XSE and Woodland grades)
Insights
Toyota's all-new RAV4 goes fully electrified with upgraded powertrains, three distinct styles, and technological advancements that strengthen its market position.
The announcement of Toyota's 6th generation RAV4 marks a critical strategic shift for America's best-selling compact SUV. Moving to a 100% electrified lineup with both hybrid (HEV) and plug-in hybrid (PHEV) options signals Toyota's commitment to electrification while maintaining the practical approach that appeals to mainstream buyers.
The powertrain improvements are substantial - the HEV models get Toyota's 5th-gen hybrid system with increased output to
Toyota's three-style approach (Core, Sport, Rugged) demonstrates sophisticated product planning - they're effectively creating sub-brands within the RAV4 lineup to target distinct consumer preferences without developing entirely new vehicles. The first-ever GR SPORT variant is particularly noteworthy as it leverages Toyota's growing performance credibility from motorsports.
The debut of the Arene software platform represents Toyota's evolution toward software-defined vehicles, a crucial capability as automotive value increasingly shifts to digital experiences. Combined with increased structural rigidity, enhanced safety systems, and improved connectivity, these changes show Toyota addressing competitive pressures from both traditional automakers and new EV entrants.
From a manufacturing perspective, the continued use of the TNGA-K platform provides economies of scale while allowing Toyota to invest in electrification and software. This balances innovation with cost control, essential for maintaining RAV4's mass-market position and profitability.
Toyota's RAV4 redesign takes a calculated approach to electrification that balances consumer adoption realities with emissions reduction goals. The decision to offer only electrified powertrains while still providing both hybrid and plug-in hybrid options (rather than full BEV) reflects Toyota's data-driven understanding of infrastructure limitations and consumer hesitancy toward full electrics.
The technical specifications reveal meaningful advancements - the PHEV's increased electric range to 50 miles (from 42) crosses a psychological threshold where most daily commutes can be completed without engaging the combustion engine. The addition of DC fast charging capability on select PHEV models addresses a key limitation of previous plug-in hybrids.
The silicon carbide semiconductors mentioned for the front axle represent cutting-edge power electronics that improve efficiency by reducing energy losses during power conversion. This technology has previously been limited to premium EVs, so its inclusion in a mainstream vehicle like RAV4 indicates manufacturing scale that should help reduce costs industry-wide.
Toyota's approach of increasing electric capability while maintaining the hybrid system as a backup provides a pragmatic transition path that doesn't force consumers to change behavior radically. This strategy also hedges against critical mineral supply constraints that would make a full BEV strategy risky at RAV4's high production volumes.
The enhanced towing capacity of
- All-new, redesigned 6th generation RAV4 will be available in Core, Sport, and Rugged styles across seven grades, including a new-look Woodland and first-ever GR SPORT
- America's best-selling compact SUV will now be
100% electrified, in a choice of Hybrid Electric Vehicle (HEV) or Plug-in Hybrid Electric Vehicle (PHEV) powertrains - First-ever RAV4 GR SPORT, developed in partnership with Toyota GAZOO Racing, with GR-tuned handling, aggressive exterior style, exhilarating PHEV powertrain with AWD, and more
- RAV4 Woodland grade available in HEV or PHEV with AWD standard, higher ride height, all-terrain tires, split grille, and more
- Debut of 6th generation PHEV powertrain with up-to 320 hp output and
20% more all-electric drive range of 50 miles (manufacturer estimated, 42 miles previously) - RAV4 HEV models move to 5th generation hybrid system and boost output to 236 hp on AWD models and 226 hp on FWD models - with FWD coming to RAV4 Hybrid for the first time
- Launch of Toyota's Arene software development platform, which enables Toyota Safety Sense 4.0 and a new generation of the Toyota Audio Multimedia System
"At Toyota, customer choice is paramount," said David Christ, group vice president and general manager, Toyota Division. "With three distinct styles, two highly efficient electrified powertrains, and available Front- or All-Wheel Drive, the all-new RAV4 offers something for everyone and is ready to take on all of life's adventures."
The 2026 RAV4 Core design combines a sleek, paint-matched grille, with Toyota's signature hammerhead front end for a modern take on RAV4. Wide overfenders with black cladding and an ascending belt line with chiseled body panels complement its SUV proportions. Wheel combinations vary, with 17-, 18-, or 20-inch wheels available, depending on the grade. Core models include the well-equipped LE, XLE, and Limited grades.
The Rugged design is exclusive to the outdoor-inspired Woodland model, which now becomes a standalone grade to the RAV4 lineup. For the Rugged design, the peak of the hammerhead front end is slightly raised and its black, split upper and lower grille with integrated Rigid Industries LED lighting give it an adventurous look. The model also stands about a half inch higher due to standard All-Terrain tires, has standard raised roof rails with crossbars, and a 1¼ -inch rear activity mount for travel-ready versatility. The Woodland grade will have standard AWD and be available in a HEV or PHEV powertrain.
At the forefront of the Sport designs is the RAV4 GR SPORT. Designed with input from the TOYOTA GAZOO Racing engineering division, it takes inspiration from motorsports for a model that is an expression of driving enjoyment. It prioritizes handling, with a GR-tuned suspension and power steering, enhanced body rigidity, and summer tires on unique 20-inch wheels with increased offset. It will be exclusively available with a PHEV powertrain and has a GR Functional MATRIX grille, along with front and rear wing-type spoilers for aggressive style. The XSE and SE grades round out the Sport designs. They will be available in HEV or PHEV powertrains and a choice of FWD or AWD depending on grade and have up-to 20-inch wheels, blue interior stitching, and available two-tone paint.
The new RAV4 comes in PHEV and HEV models, with the PHEV models featuring a newly developed Plug-in Hybrid System that combines a high-capacity drive battery and high-output charger compatible with Toyota's latest sixth-generation hybrid. The HEV system increases output over the prior generation, climbing to 236 combined system net hp on AWD models (219 combined system net hp previously). RAV4 hybrid will also be available in FWD for the first time, and will have 226 combined system net horsepower, a 23 hp improvement over the prior generation's 203 hp FWD gas model.
The latest PHEV system also adds output, with up-to an impressive 320 combined system net horsepower, up 18 hp over the outgoing system. Variety is also the name of the game for PHEV models, moving from two to four grades in model year 2026, with the Woodland and GR SPORT models joining the previously available SE and XSE. All PHEV models will have standard AWD. The PHEV model also increases its all-electric driving range to a manufacturer's estimated 50-mile range rating. The PHEV XSE and Woodland grades will have DC fast charging, capable of charging from
New 2026 RAV4 models are expected to start arriving at Toyota dealerships across the
Two Great Powertrains with Available Front- or All-Wheel Drive
The 2026 RAV4 HEV debuts Toyota's fifth-generation Hybrid system on an SUV model. Powered by a 2.5-L, 4-cylinder engine with the fifth-generation hybrid system, it has improvements to the transaxle, power control unit, battery, and other components, all of which contribute to its enhanced motor output.
A new Plug-in Hybrid system will also debut on RAV4. It will have a 2.5-L, 4-cylinder engine with two electric motors and high-capacity traction battery. For the new system, Toyota has adopted silicon carbide semiconductors in the front axle to achieve miniaturization and high efficiency. This change, in combination with the larger battery, has led to the increase in range. DC fast charging is also available, with the XSE and Woodland grades being capable of high-speed charging through an equipped CCS charging port. The SE and GR SPORT PHEV models will be equipped with a J1772 charging port. Charging at home or with standard public chargers can also be quicker with up to an 11-kW AC onboard charger available.
An increase in towing capacity on specific AWD grades adds to RAV4's overall utility. The HEV XLE, Woodland, SE, XSE, Limited and PHEV SE, XSE, and Woodland grades with AWD, will be capable of towing up to 3,500 pounds. All FWD models and the LE AWD model will have a 1,750-pound towing capacity.
A New Generation Inside and Out
When RAV4 was first launched in the
The all-new sixth-generation 2026 RAV4 keeps the model's agile and functional spirit rolling. Built on the Toyota New Generation Architecture-K (TNGA-K) platform, the newest RAV4 will receive structural rigidity increases due to reinforcement of the frame joints and the suspension mounting points, both benefiting handling and ride comfort. It also adopts a high-damping adhesive that reduces micro-vibrations and road noise.
The exterior design highlights RAV4's SUV proportions, with large tires, an elevated ride, and highly usable rear cargo area. Whether it's a Core, Rugged, or Sport model, each adapt the Toyota hammerhead front-end for a strong, modern take on RAV4. From the side, its fender flares give it a wide stance and chiseled door panels ascend to a stout rear. Stylish new LED signature taillights give the functional rear hatch a tech-forward feel, while also adding a sense of width. Additional details like front and rear spoilers, different trim colors, and wheel treatments individualize RAV4's style across the grades.
The 2026 RAV4's interior prioritizes functionality, aiming for a harmonious blend of comfort and user-friendly technology. The center stack groups various functions together, like the touchscreen display, drive mode selection, and storage for a smartly organized space while the center console combines the shifter, cup holder with a removable divider, and arm rest/storage bin with a two-way closure. On select grades, the cockpit adds Toyota's new shift-by-wire system, with a minimalist toggle switch that has intuitive operation and brings a futuristic feel to the new RAV4.
Choice Across the Grades
The 2026 RAV4 puts choice at the center of its model lineup. For instance, FWD is available on hybrid LE, XLE, and SE grades for the first time, and the previously available AWD system is offered on all grades. The following combinations will be available:
2026 RAV4 MODELS BY GRADE AND AVAILABLE POWERTRAIN/DRIVETRAIN | ||
Core Design | Rugged Design | Sport Design |
LE • HEV Powertrain o FWD (New) o AWD | Woodland • HEV Powertrain o AWD • PHEV Powertrain (New) o AWD | SE • HEV Powertrain o FWD (New) o AWD • PHEV Powertrain o AWD |
XLE • HEV Powertrain o FWD (New) o AWD | XSE • HEV Powertrain o AWD • PHEV Powertrain o AWD | |
Limited • HEV Powertrain o AWD | GR SPORT (New) • PHEV Powertrain o AWD | |
A new, slim 10.5-inch or available 12.9-inch touchscreen gives the cockpit a clean, modern feel. Digital HVAC controls are a new feature integrated into the bottom of the touchscreen display and have a permanent home along the bottom of the screen. Across all grades, a new, standard 12.3-inch digital gauge cluster will give drivers customizable options and integrated multimedia information. A Head-Up Display will be available on the Limited (HEV) and XSE (PHEV) grades. A six-speaker audio system will be standard, and a nine speaker JBL® Premium Audio system will be available, depending on the grade.
Seating surfaces will range from fabric to SofTex® with available seating colors like black, light gray, or to the new Mineral color on the Woodland. The Woodland interior also adds other touches for a vibrant, outdoor inspired cabin, like uniquely patterned perforated soft-touch door and dash panels, red orange accents and standard, Woodland-branded all-weather floor and cargo mats. On the XSE and GR SPORT grades, perforated BRIN•NAUB® microsuede and SofTex-trimmed seating with colorful accents add a dynamic feel. The RAV4 GR SPORT model adds GR logos to the front headrests and steering wheel, while paddle shifters and aluminum sport pedals give it a sporty appeal.
Exterior color options also bring standout style. The Woodland grade will have an all-new available Urban Rock exterior paint color, which is exclusive to the grade, while Meteor Shower, Everest, and Storm Cloud colors join the RAV4 color palette. Favorites like Ice Cap, Wind Chill Pearl, Midnight Black Metallic, Ruby Flare Pearl, and Blueprint will continue for the new generation. Available two-tone paint options are also carried forward, like the new combination of Meteor Shower with Black roof on the XSE or the GR SPORT's exclusive pairing of Supersonic Red with a Black roof.
New Tech
The new RAV4 will be equipped with Arene, an all-new software development platform created by Woven by Toyota. The introduction of Arene is Toyota's first step toward fully software-defined vehicles. The platform will be the foundation for our most advanced safety, security and connectivity technologies and will create new opportunities to enhance features for our customers on a global scale.
The 2026 RAV4 will also launch the newest version of the Toyota Audio Multimedia system, which is enabled by Arene. Paired with the touchscreen display, the system will have standard wireless Apple CarPlay® and Android Auto™ compatibility, and simultaneous dual Bluetooth® phone connectivity. The new system changes-up the user experience with a new home button that is always displayed regardless of whether it's being operated in the native system, Apple CarPlay or Android Auto. The native Voice Assistant is also improved with quicker response times. Native map and navigation functionality will also be integrated into the digital gauge cluster.
The Toyota RAV4 will also be the first Toyota model to receive the Toyota Safety Sense 4.0 (TSS 4.0) system, also powered by the Arene software development platform. The new version of Toyota's standard active safety suite will have updates to its hardware and detection capabilities. Additional details will be available closer to the on-sale date.
Specifications
CORE | RUGGED | SPORT | ||
Grades | LE, XLE, Limited | Woodland | SE, XSE, GR SPORT | |
Drivetrain | LE, XLE: FWD/AWD -or- Limited: AWD | AWD | SE: FWD/AWD -or- XSE, GR SPORT: AWD | |
Engine Lineup | 2.5L, 4-Cyl. Hybrid | 2.5L, 4-Cyl. Hybrid -or- 2.5L, 4-Cyl. Plug-in Hybrid | SE, XSE: 2.5L, 4-Cyl. -or- SE, XSE, GR Sport: 2.5L, | |
Horsepower | HEV FWD: 226 HEV AWD: 236 | HEV AWD: 236 PHEV AWD: Up to 320 | HEV FWD: 226 HEV AWD: 236 PHEV AWD: Up to 320 | |
Overall | Length | 180.9-in. | 181.8-in | SE, XSE: 180.9 GR Sport: 181.8-in. |
Width | 73.0-in. | 74.0-in. | 74.0-in | |
Height | 67.0-in. | 67.8-in | SE, XSE: 67.0-in. GR SPORT: 66.4-in | |
Wheelbase | 105.9-in. | 105.9-in | 105.9-in. | |
Limited Warranty
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.
The 2026 Toyota RAV4 also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
Toyota directly employs nearly 48,000 people in the
Through its Driving Possibilities initiative, the Toyota
For more information about Toyota, visit www.ToyotaNewsroom.com.
MEDIA CONTACT
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SOURCE Toyota Motor North America
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