Toyota Gears Up for an Epic Summer as Official Sponsor of the 2025 Concacaf Gold Cup

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Toyota (TM) has announced its return as the official automotive sponsor of the 2025 Concacaf Gold Cup, marking its fifth consecutive partnership with the tournament. The company is launching a marketing campaign featuring its truck lineup - Tundra, Tacoma, and 4Runner - alongside three Mexican soccer legends: Jared Borgetti, Pavel Pardo, and Oribe Peralta. The campaign includes broadcast spots, digital content, and social media activations. The tournament runs from June 14 to July 6 across 14 stadiums in 11 cities in the U.S. and Canada, featuring 15 Concacaf national teams plus Saudi Arabia. Toyota will host Fan Zone activities at venues, offering vehicle displays, games, music, and photo opportunities with soccer legends and the Gold Cup Trophy. The campaign was developed by Conill, Toyota's Hispanic marketing partner.

Campaign highlights the unstoppable spirit of Fútbol fans and Toyota Trucks

PLANO, Texas, June 12, 2025 /PRNewswire/ -- Soccer fans get ready for a thrilling summer as they cheer on their favorite teams battling for the champion title in the electrifying 2025 Concacaf Gold Cup. Toyota proudly returns as the tournament's official automotive sponsor, showcasing the power and enduring nature of the Tundra, Tacoma and 4Runner, while celebrating the indomitable spirit of soccer enthusiasts.

This year, Toyota launches a dynamic marketing campaign focusing on fans' unwavering loyalty to their teams and the unparalleled durability of Toyota trucks.

"Partnering with the Concacaf Gold Cup is a celebration of culture, community, and shared values," said Paul Doleshal, general manager Motorsports and Sponsorships, Toyota. "Soccer holds a special place in the hearts of Latino fans, where the game is more than a sport — it's tradition, pride, and passion passed down through generations. That same spirit of endurance and strength is what drives our trucks. We're honored to be part of this premier event."

To channel the relentless energy of fútbol fans, three Mexican soccer icons will join Toyota

in a series of vibrant social and digital videos throughout the tournament. These legends will also make appearances for photo opportunities at various games and surprise in-game moments.

• Jared Borgetti – former Mexican national team player, forward, holds the record as the second all-time leading scorer for the Mexican national team; June 14 at Sofi Stadium (Inglewood, Calif.)
• Pavel Pardo – former Mexican national team player, midfielder, fifth most capped player in the history of the Mexican national team; June 18 at AT&T Stadium (Arlington, Texas)
• Oribe Peralta – former Mexican national team player, forward, and Olympic gold medalist; June 28 at State Farm Stadium (Glendale, AZ)

Fan Zone, Trophy Appearances and More
Gold Cup attendees will enjoy a diverse range of pre-game activities at the tournament Fan Zone, featuring the Toyota Fútbol Club. This engaging experiential space, designed for soccer enthusiasts of all ages, includes vehicle displays, exciting games, lively music, and giveaways. Fans will also have photo opportunities with the Mexican soccer legends aforementioned as well as the official Gold Cup Trophy at select venues.

The integrated campaign includes a broadcast spot for Toyota's truck lineup – the Tundra, Tacoma and 4Runner –highlighting their spirit of adventure and heritage of endurance. Creative content will roll out across digital and social media platforms, along with in-game branding. The sponsorship and creative elements were developed by Conill, Toyota's Hispanic marketing partner.

This is Toyota's fifth consecutive partnership with the Concacaf Gold Cup as the official automotive sponsor. Held biennially, the tournament features the top 15 Concacaf national teams plus this year's invited guest team, Saudi Arabia. Now in its 18^th edition, the tournament runs from June 14 to July 6 across 14 stadiums in 11 cities in the U.S. and Canada. 

Fans can catch all the soccer action by following Toyota Latino on Instagram and Facebook as well as on the Concacaf Gold Cup Instagram page.

About Toyota

Toyota (NYSE: TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. 

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In spring 2025, Toyota's plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

MEDIA CONTACTS:

Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com

Delia López
Conill for Toyota
424-239-4078
delia.lopez@conill.com

 

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SOURCE Toyota Motor North America

FAQ

What is Toyota's role in the 2025 Concacaf Gold Cup?

Toyota is returning as the official automotive sponsor of the 2025 Concacaf Gold Cup, marking its fifth consecutive partnership with the tournament.

Which Toyota vehicles are being featured in the 2025 Gold Cup campaign?

Toyota is featuring its truck lineup including the Tundra, Tacoma, and 4Runner in the Gold Cup campaign.

Who are the Mexican soccer legends partnering with Toyota for the 2025 Gold Cup?

Toyota is partnering with three Mexican soccer legends: Jared Borgetti, Pavel Pardo, and Oribe Peralta for appearances and social media content.

When and where is the 2025 Concacaf Gold Cup being held?

The 2025 Concacaf Gold Cup runs from June 14 to July 6, taking place across 14 stadiums in 11 cities throughout the U.S. and Canada.

What activities is Toyota offering at the 2025 Gold Cup Fan Zone?

Toyota's Fan Zone features the Toyota Fútbol Club with vehicle displays, games, music, giveaways, and photo opportunities with soccer legends and the Gold Cup Trophy.