The All-New 2022 Tundra is "Born For This" in Toyota's Second Big Game Ad
Toyota launched the all-new 2022 Tundra in their second Big Game ad titled "The Joneses," featuring stars like Tommy Lee Jones, Leslie Jones, Rashida Jones, and Nick Jonas. The 60-second ad showcases Tundras racing through rugged terrain, emphasizing performance and excitement. Lisa Materazzo, VP of Marketing, highlighted this launch as Toyota's biggest U.S. campaign. Additionally, viewers saw another spot titled "Born to Lend a Hand" which features real-life brothers Brian and Robin McKeever, underscoring the theme of determination. Toyota aims to strengthen its brand visibility during major events.
- Launch of the all-new 2022 Toyota Tundra, marking Toyota's biggest U.S. campaign.
- High-profile celebrity participation enhances brand visibility and appeal.
- Connection with viewers through inspiring narratives in advertisements.
- None.
PLANO, Texas, Feb. 13, 2022 /PRNewswire/ -- The stars align in Toyota's second Big Game ad, "The Joneses," as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of them all, the all-new 2022 Toyota Tundra.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9014752-toyota-big-game-spot-brothers-showcases-power-sport-spirit/
"The all-new 2022 Toyota Tundra has been years in the making and you only get one chance to make a first impression," said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. "It's only fitting that we launch the all-new Tundra, our biggest U.S. campaign launch ever, alongside this caliber of star power on the world's largest advertising stage."
The 60-second ad, which premiered at the start of the Toyota Halftime Report, opens with two all-new Tundras racing through the countryside on an off-road expedition. The drivers are revealed to be none other than Tommy Lee Jones and Leslie Jones. Suddenly, another all-new Tundra pulls out of nowhere – it's Rashida Jones – overtaking them as the three barrel through the mud, snow and mountains in a heart-pounding rivalry. They peer over at each other, a glint of challenge in their eyes as a fourth Tundra joins the group – all perplexed as to who it could be. The truck pulls up revealing Nick Jonas behind the wheel. With the group's reluctant approval, Nick joins in as the voice-over reads "stay ahead in the all-new Tundra."
"The Joneses" was created by Toyota's agency of record, Saatchi & Saatchi, and directed by veteran filmmaker Bryan Buckley.
"I've directed many Big Game commercials," said two-time Academy Award nominated director Bryan Buckley. "Each shoot brings its own excitement, but the star power of the actors and the all-new 2022 Toyota Tundra took it to an epic level."
Viewers who tuned into the Big Game on Telemundo were treated to "Born to Lend a Hand" at the start of the Toyota Halftime Report, a 60-second spot featuring the all-new Tundra created by Conill Advertising and directed by Nicolai Fuglsig.
Toyota's previously-released Big Game 60-second spot "Brothers" shares an inspiring message of determination and spotlights the power of sport by profiling real-life brothers, Brian and Robin McKeever. The cross-country skiing pair have together earned 10 Paralympic medals. "Brothers" ran in the 1A position of the Big Game. "Brothers" was created by Saatchi & Saatchi, in partnership with Dentsu and directed by Seb Edwards.
Click here to view the 60-second spot, "The Joneses" and here to view "Born to Lend a Hand." For images or credits, please click here.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 48,000 people in North America who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota's 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With the more electrified vehicles on the road than any other automaker, more than a quarter of the company's 2021 North American sales were electrified.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society's most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contacts:
Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com
Jana Hartline
Saatchi for Toyota
310-738-4612
jana.hartline@saatchi.com
For customer inquiries, please call: 800-331-4331
View original content:https://www.prnewswire.com/news-releases/the-all-new-2022-tundra-is-born-for-this-in-toyotas-second-big-game-ad-301481346.html
SOURCE Toyota
FAQ
What is the significance of Toyota's 'The Joneses' ad featuring the 2022 Tundra?
Who stars in Toyota's Big Game ad 'The Joneses'?
When did Toyota release the 'The Joneses' ad?
What is the main theme of the Toyota 2022 Tundra ads?
What other ad did Toyota release during the Big Game 2022?
