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Toyota Motor Corporation (NYSE: TM), headquartered in Toyota City, Aichi, Japan, is a global leader in automotive manufacturing. Founded by Kiichiro Toyoda in 1937, Toyota has grown to produce approximately 10 million vehicles annually, positioning itself as one of the world's largest automakers. The company's extensive portfolio includes well-known brands such as Toyota, Lexus, Daihatsu, and Hino trucks. In fiscal 2023, Toyota sold 10.56 million vehicles globally, capturing significant market shares in both Japan and the United States.
Toyota's product lineup spans from traditional gasoline cars to cutting-edge electrified vehicles. The company offers 27 electrified options, including Hybrid Electric Vehicles (HEVs), Plug-In Hybrid Electric Vehicles (PHEVs), Fuel Cell Electric Vehicles (FCEVs), and Battery Electric Vehicles (BEVs). As part of its commitment to innovation, Toyota is also involved in manufacturing homes, boats, and has a financing division to support its sales.
Recent Achievements:
- Toyota Motor North America (TMNA) reported a 21.8% increase in March 2024 U.S. sales, with electrified vehicles making up 36.4% of the total sales volume.
- TMNA's sales for the first quarter of 2024 were up by 20.3%, demonstrating strong market performance.
- Toyota's new investments in its U.S. operations include a $1.4 billion expansion to produce a new three-row battery electric SUV and a $1.3 billion investment in Toyota Kentucky for another BEV model.
Toyota has made strategic investments in various companies, including a 3.3% stake in Denso, 20% in Subaru, and shares in Uber Technologies, Joby Aviation, and others, reflecting its forward-thinking approach to mobility.
Current Projects:
- Toyota's Collaborative Safety Research Center (CSRC) is leading 15 new projects focusing on driver behavior, crash avoidance, and injury mitigation.
- The introduction of the all-new 2024 Tacoma with a hybrid powertrain, the 2024 Land Cruiser, and the 2025 Camry, all featuring hybrid technology.
- The establishment of Toyota’s North American Hydrogen Headquarters in Gardena, California, to advance fuel cell technology and hydrogen infrastructure.
- A partnership with the U.S. Department of Energy’s Argonne National Laboratory to develop a direct recycling process for lithium-ion batteries.
Partnerships and Community Engagement:
Toyota's commitment to community and environmental sustainability is evident through its 'Empact' vision, focusing on equitable EV charging and mobility for all. The company is installing high-power 350kW DC fast chargers in underserved communities in California.
For more information, visit www.ToyotaNewsroom.com.
EVgo Inc. has entered a commercial agreement with Toyota Motor North America to offer drivers of the new Toyota bZ4X battery electric SUV one year of complimentary charging at EVgo’s nationwide network of public fast chargers. This partnership, aimed at enhancing the EV ownership experience, marks a significant move in fostering EV adoption across the U.S. EVgo operates over 800 charging locations and plans to deploy approximately 16,000 fast charging stalls by 2027.
In 2022, Toyota introduced the 2023 bZ4X electric SUV, partnering with EVgo to enhance customer experience by providing one year of unlimited complimentary charging at EVgo’s network of fast charging stations. This collaboration aims to support Toyota's goal of electrifying 70% of its fleet by 2030, ensuring customers have convenient access to charging while they shop or conduct errands. EVgo operates over 800 fast charging locations powered by 100% renewable energy, making it a leader in clean transportation.
Toyota has launched its largest U.S. marketing campaign, "Born For This," for the all-new 2022 Tundra, a robust truck designed for quality and durability. Highlighting key features like the standard 3.5L twin-turbo V6 engine with up to 389 horsepower and a maximum towing capacity of 12,000 pounds, the campaign integrates multicultural marketing strategies. The Tundra's creative spots include outdoor adventures and stylish city life, targeting diverse audiences across various platforms, including NBC's Winter Games and social media. The Tundra will be available in different grades, with specific models hitting dealerships in spring.
Toyota launched the all-new 2022 Tundra in their second Big Game ad titled "The Joneses," featuring stars like Tommy Lee Jones, Leslie Jones, Rashida Jones, and Nick Jonas. The 60-second ad showcases Tundras racing through rugged terrain, emphasizing performance and excitement. Lisa Materazzo, VP of Marketing, highlighted this launch as Toyota's biggest U.S. campaign. Additionally, viewers saw another spot titled "Born to Lend a Hand" which features real-life brothers Brian and Robin McKeever, underscoring the theme of determination. Toyota aims to strengthen its brand visibility during major events.
Toyota has announced a $90 million investment in its U.S. manufacturing facilities, with $73 million allocated for its West Virginia plant and $17 million for Tennessee. This funding will boost hybrid transaxle production capacity to 600,000 units annually and enable the assembly of 120,000 rear motor stators per year. The West Virginia plant's total investment has now exceeded $2 billion. Toyota aims to offer an electrified option across its entire lineup by 2025, contributing to its carbon neutrality goals.
Toyota Motor North America (TM) will air a 60-second ad titled "Brothers" during the Big Game on February 13, 2022. The ad features real-life brothers Brian and Robin McKeever, showcasing their inspiring journey as athletes amidst Brian's vision loss due to Stargardt Macular Degeneration. The story emphasizes determination and support, culminating in their success with ten Paralympic medals. The ad reflects Toyota's commitment to the Olympic and Paralympic Movement and celebrates the spirit of perseverance.
Toyota has unveiled the all-new 2023 Sequoia, a full-size SUV designed for luxury, technology, and performance. Featuring a powerful twin-turbo V6 hybrid i-FORCE MAX powertrain producing 437 horsepower, it includes a modern body-on-frame chassis for enhanced comfort and capability. Key attributes include up to 9,000 pounds towing capacity, a segment-first sliding third-row seat, and advanced safety features with Toyota Safety Sense 2.5. The Sequoia will be available in five grades, each tailored for different lifestyles, with a projected market release in summer 2022.
Toyota announces the auction of two 2022 Tundra trucks at Barrett-Jackson in Scottsdale, Arizona, with proceeds benefiting the Toyota U.S. Paralympic Fund. The auction includes the Tundra Capstone and TRD Pro, both featuring the new i-FORCE MAX hybrid powertrain, generating 437 horsepower and 583 lb.-ft. of torque. The Capstone, introduced recently, serves as the luxury flagship of the Tundra lineup. Proceeds will support over 430 athletes received $3.7 million in funding. The auction takes place on January 28 and 29, 2022.
Toyota has been awarded the most patents among automakers in 2021, with a total of 2,753 patents granted, according to the Intellectual Property Owners Association (IPO). This marks the eighth consecutive year Toyota has led in this category, emphasizing its commitment to vehicle electrification and innovations in automated driving systems, AI, materials, and more. The company invests over $1 million per hour in technology development, with over $1 billion directed to R&D for automated vehicles and robotics since 2017.
Toyota Gazoo Racing North America (TGRNA) will represent Toyota in NHRA, Formula DRIFT, and GT4 competitions starting the 2022 season. This initiative aims to enhance Toyota's motorsports presence and showcase the GR family of vehicles. The NHRA season begins on February 20 in Pomona, California, where drivers will unveil the new GR Supra body. TGRNA will also compete in various events with the GR Supra and GR86 models. TGRNA's goal is to improve vehicle performance through racing, ultimately benefiting U.S. customers and fans.