Tilray Alternative Beverages Unveils HERB & BLOOM: A Cutting-Edge Era of Hemp-Derived Delta-9 THC Beverages
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) has launched Herb & Bloom, a new line of non-alcoholic, hemp-derived Delta-9 THC beverages. The initial product range features three cocktail-inspired flavors: Margarita, Strawberry Daiquiri, and Peach Bellini, each containing 5mg of natural hemp-derived Delta-9 THC. The brand features Art Deco design elements and focuses on sophisticated, refreshing fruit flavors.
The company plans to expand the product line with 10mg options in select markets later in the season. The beverages are designed to offer a premium non-alcoholic alternative with carefully balanced flavor profiles and suggested garnishing options for enhanced presentation.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) ha lanciato Herb & Bloom, una nuova linea di bevande al Delta-9 THC derivate dalla canapa e prive di alcol. La gamma iniziale di prodotti presenta tre sapori ispirati ai cocktail: Margarita, Strawberry Daiquiri e Peach Bellini, ognuno dei quali contiene 5 mg di Delta-9 THC naturale derivato dalla canapa. Il marchio presenta elementi di design Art Decò e si concentra su sapori fruttati sofisticati e rinfrescanti.
L'azienda prevede di espandere la linea di prodotti con opzioni da 10 mg in mercati selezionati più avanti nella stagione. Le bevande sono progettate per offrire un'alternativa premium analcolica con profili di sapore accuratamente bilanciati e opzioni di guarnizione suggerite per una presentazione migliorata.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) ha lanzado Herb & Bloom, una nueva línea de bebidas no alcohólicas derivadas de cannabis y con Delta-9 THC. La gama inicial de productos presenta tres sabores inspirados en cócteles: Margarita, Daiquiri de Fresa y Bellini de Durazno, cada uno con 5 mg de Delta-9 THC natural derivado de la cáñamo. La marca incluye elementos de diseño Art Deco y se enfoca en sabores frutales sofisticados y refrescantes.
La compañía planea expandir la línea de productos con opciones de 10 mg en mercados seleccionados más adelante en la temporada. Las bebidas están diseñadas para ofrecer una alternativa premium sin alcohol con perfiles de sabor cuidadosamente equilibrados y opciones de decoración sugeridas para una presentación mejorada.
틸레이 브랜드 (NASDAQ: TLRY; TSX: TLRY)가 허브 & 블룸을 출시했습니다. 이 새로운 라인은 대마에서 유래된 비알콜 델타-9 THC 음료입니다. 초기 제품 범위는 마가리타, 딸기 다이키리, 복숭아 벨리니 등 세 가지 칵테일 영감을 받은 맛을 특징으로 하며, 각각 5mg의 자연 대마 유래 델타-9 THC를 포함하고 있습니다. 이 브랜드는 아르데코 디자인 요소를 가지고 있으며, 세련되면서도 상쾌한 과일 맛에 초점을 맞추고 있습니다.
회사는 시즌 중 후반에 일부 시장에서 10mg 옵션으로 제품 라인을 확장할 계획입니다. 이 음료는 가격대비 고품질의 비알콜 대안으로 설계되었으며, 균형 잡힌 맛 프로필과 개선된 프레젠테이션을 위한 제안된 장식 옵션이 특징입니다.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) a lancé Herb & Bloom, une nouvelle gamme de boissons à base de Delta-9 THC dérivées du chanvre et sans alcool. La gamme initiale de produits propose trois saveurs inspirées des cocktails : Margarita, Daiquiri aux Fraises et Bellini aux Pêches, chacune contenant 5 mg de Delta-9 THC naturel dérivé du chanvre. La marque se caractérise par des éléments de design Art Déco et se concentre sur des saveurs fruitées sophistiquées et rafraîchissantes.
L'entreprise prévoit d'élargir la gamme de produits avec des options de 10 mg sur certains marchés plus tard dans la saison. Les boissons sont conçues pour offrir une alternative non alcoolisée haut de gamme avec des profils de saveurs soigneusement équilibrés et des options de garniture suggérées pour une présentation améliorée.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) hat Herb & Bloom eingeführt, eine neue Linie von alkoholfreien, hanf-basierten Delta-9 THC-Getränken. Die anfängliche Produktpalette umfasst drei von Cocktails inspirierte Geschmacksrichtungen: Margarita, Erdbeer-Daiquiri und Pfirsich-Bellini, die jeweils 5 mg natürlichen, hanf-basierten Delta-9 THC enthalten. Die Marke präsentiert Elemente des Art-Déco-Designs und konzentriert sich auf anspruchsvolle, erfrischende Fruchtaromen.
Das Unternehmen plant, die Produktlinie später in der Saison in ausgewählten Märkten mit 10 mg Optionen zu erweitern. Die Getränke sind darauf ausgelegt, eine hochwertige, alkoholfreie Alternative mit sorgfältig abgestimmten Geschmacksprofilen und vorgeschlagenen Garnierungen für eine verbesserte Präsentation zu bieten.
- Launch of new product line expanding into hemp-derived THC beverage market
- Planned expansion with higher potency (10mg) products in select markets
- None.
Insights
The launch of Herb & Bloom represents Tilray's strategic move into the rapidly growing hemp-derived beverage market, particularly targeting the premium non-alcoholic segment. With 5mg THC per serving and plans for 10mg options, the product line is positioned to capitalize on both the "sober curious" movement and cannabis-infused beverage trends. The sophisticated Art Deco branding and cocktail-inspired flavors suggest targeting of affluent, health-conscious consumers seeking alcohol alternatives. While innovative, the impact on Tilray's immediate revenue may be due to the nascent stage of the hemp-derived beverage market and potential regulatory uncertainties. The product launch aligns with broader industry trends but faces significant competition in an increasingly crowded space.
The product positioning of Herb & Bloom demonstrates careful market segmentation, targeting the intersection of wellness and luxury beverage consumers. The three initial flavors - Margarita, Strawberry Daiquiri and Peach Bellini - are strategically chosen to appeal to familiar taste preferences while offering a novel consumption experience. The emphasis on premium packaging and sophisticated branding could command higher margins, though market penetration may be challenged by consumer education needs and varying state regulations. The planned expansion to 10mg variants indicates a measured approach to product rollout, allowing for market feedback and operational adjustments. Distribution success will be important for meaningful revenue impact.
NEW YORK, Dec. 12, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global lifestyle and consumer packaged goods company, is pleased to present the official launch of Herb & Bloom, a line of ready-to-drink, non-alcoholic, effervescent beverages that are cocktail-inspired. Herb & Bloom’s initial launch of beverages are infused with 5mg of carefully sourced natural hemp-derived Delta-9 THC.
Herb & Bloom’s Art Deco design reflects timeless sophistication. Its stylish and elegant collection is designed to evoke the art and golden age of cocktails. Herb & Bloom’s visual aesthetic is only the start. Inside each can is a harmonious blend of refreshing fruit flavors creating a smooth and balanced drinking experience. The initial launch features three re-imagined classic flavors for any occasion, including:
- Herb & Bloom Non-Alcoholic Margarita: This exquisite blend captures the essence of bright citrus notes, perfectly balanced with a hint of sweetness. Personalize your drink by garnishing with an herbal twist—try a sprig of fresh mint, basil, rosemary, or any herb to enhance the aromatic appeal.
- Herb & Bloom Non-Alcoholic Strawberry Daiquiri: A refined take on an old-school classic, this concoction is rich with ripe juicy strawberry flavor. Add a sugar rim to complement the fruity notes for an extra touch of indulgence.
- Herb & Bloom Non-Alcoholic Peach Bellini: Savor the luscious, sweet peach flavor with this refreshing Bellini. Garnish with fresh fruit or edible flowers for an added hint of sophistication and visual appeal.
Toast to any celebration with HERB & BLOOM. Later this season, the brand will be launching additional 10mg options in select markets, expanding its line of timeless non-alcoholic beverages. For more information, visit Tilray Alternative Beverages or follow Herb & Bloom on Instagram @herbandbloomdrink.
About Herb & Bloom
Herb & Bloom embraces a new take on timeless classics. Made with
With options of 5mg and 10mg THC, premium ingredients and a slight effervescence, Herb & Bloom offers an unrivaled experience to usher in a new era of beverages.
Welcome to a world blooming with possibility.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
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For Further Information Please Contact:
Media: News@Tilray.com
Investors: Investors@Tilray.com
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FAQ
What is Tilray's new Herb & Bloom product line and when was it launched?
What are the initial flavors available in TLRY's Herb & Bloom beverage line?
How much THC is in Tilray's Herb & Bloom beverages?
When will TLRY release the 10mg THC version of Herb & Bloom beverages?
