The Broken Coast Difference: Tilray Brands’ Broken Coast Craft Cannabis Introduces New Premium Strain ‘Platinum Pavé’
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) has launched Platinum Pavé, a new premium indica strain through its craft cannabis brand Broken Coast. Cultivated in their Vancouver Island facility, this small-batch strain features a Spritzer x Pavé lineage with sweet, earthy, and diesel aromas. The strain's terpene profile includes Limonene, Caryophyllene, and Linalool. Selected from over 500 phenotypes, Platinum Pavé is meticulously grown, slowly cold-cured, and rigorously inspected. The product will be available in 7g format in British Columbia, with 3.5g whole flower and pre-roll multipacks launching in Ontario and Alberta in the new year.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) ha lanciato Platinum Pavé, una nuova varietà premium indica attraverso il suo marchio di cannabis artigianale Broken Coast. Coltivata nella loro struttura di Vancouver Island, questa varietà in piccoli lotti presenta un lignaggio Spritzer x Pavé con aromi dolci, terrosi e di diesel. Il profilo terpenico della varietà include Limonene, Caryophyllene e Linalool. Selezionata tra oltre 500 fenotipi, Platinum Pavé è coltivata con grande attenzione, lentamente raffreddata a freddo e rigorosamente ispezionata. Il prodotto sarà disponibile nel formato da 7g nella Columbia Britannica, con pacchetti multipli di fiori interi da 3.5g e pre-roll che verranno lanciati in Ontario e Alberta nel nuovo anno.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) ha lanzado Platinum Pavé, una nueva variedad indica premium a través de su marca de cannabis artesanal Broken Coast. Cultivada en su instalación de Vancouver Island, esta variedad de lote pequeño presenta una línea genética de Spritzer x Pavé con aromas dulces, terrosos y de diésel. El perfil de terpenos de la variedad incluye Limoneno, Caryophyllene y Linalool. Seleccionada entre más de 500 fenotipos, Platinum Pavé se cultiva con meticulosidad, se cura lentamente a frío y se inspecciona rigurosamente. El producto estará disponible en formato de 7g en Columbia Británica, con paquetes multipacks de flor entera de 3.5g y pre-roll que se lanzarán en Ontario y Alberta en el nuevo año.
틸레이 브랜드 (Nasdaq: TLRY; TSX: TLRY)가 플래티넘 파베를 출시했습니다. 이는 자사의 수제 대마초 브랜드 브로큰 코스트를 통해 선보이는 새로운 프리미엄 인디카 품종입니다. 이 품종은 밴쿠버 섬의 시설에서 재배되며, 스프리처 x 파베 유전자를 가지고 있으며 달콤하고 흙내음과 디젤 같은 아로마가 특징입니다. 품종의 테르펜 프로필에는 리모넨, 카리오필렌, 리나롤이 포함되어 있습니다. 500개 이상의 표현형 중에서 선별된 플래티넘 파베는 세심하게 재배되며, 천천히 냉장 숙성되고 엄격하게 검사됩니다. 이 제품은 브리티시컬럼비아에서 7g 포맷으로 제공되며, 온타리오 및 알버타에서 3.5g 전체 꽃과 프리롤 멀티팩이 새해에 출시될 예정입니다.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) a lancé Platinum Pavé, une nouvelle variété indica premium via sa marque de cannabis artisanal Broken Coast. Cultivée dans leur installation de Vancouver Island, cette variété en petites quantités présente une lignée Spritzer x Pavé avec des arômes sucrés, terreux et de diesel. Le profil de terpènes de la variété comprend du Limonène, du Caryophyllène et du Linalol. Sélectionnée parmi plus de 500 phénotypes, Platinum Pavé est soigneusement cultivée, lentement maturée à froid et rigoureusement inspectée. Le produit sera disponible au format de 7g en Colombie-Britannique, avec des multipacks de fleurs entières de 3,5g et des pré-roulés qui seront lancés en Ontario et en Alberta dans la nouvelle année.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) hat Platinum Pavé eingeführt, eine neue Premium-Indica-Sorte, die über die Craft-Cannabis-Marke Broken Coast vertrieben wird. Diese Kleinmengen-Sorte wird in ihrer Einrichtung auf Vancouver Island kultiviert und weist eine Spritzer x Pavé Abstammung mit süßen, erdigen und dieselartigen Aromen auf. Das Terpenprofil der Sorte umfasst Limonen, Caryophyllen und Linalool. Platinum Pavé wurde aus über 500 Phänotypen ausgewählt und wird sorgfältig angebaut, langsam kalt gereift und rigoros inspiziert. Das Produkt wird in British Columbia im 7g Format erhältlich sein, während in Ontario und Alberta im neuen Jahr 3,5g ganze Blüten und Pre-Roll-Multipacks auf den Markt kommen werden.
- Launch of new premium cannabis product expanding product portfolio
- Strategic market expansion across multiple Canadian provinces
- Demonstrated product innovation and quality control processes
- None.
Insights
The launch of Platinum Pavé represents an incremental product expansion but is unlikely to significantly impact Tilray's financial performance. While the premium craft cannabis segment commands higher margins, Broken Coast's distribution is currently to select Canadian provinces. The exclusive British Columbia launch with planned expansion to Ontario and Alberta indicates a measured rollout strategy.
The product's positioning in the premium craft segment aligns with industry trends toward quality-focused offerings, but market share gains will be gradual given the competitive landscape. The extensive phenohunting process and specialized growing conditions suggest higher production costs, which could pressure margins despite premium pricing potential.
TORONTO, Nov. 26, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), a leading lifestyle and consumer packaged goods company, is thrilled to announce the latest small batch indica strain by premium craft cannabis brand, Broken Coast: Platinum Pavé. This exceptional new cultivar is one of the first from Broken Coast's state-of-the-art Vancouver Island, BC facility. Platinum Pavé is meticulously grown under optimized conditions in single-strain, laboratory-grade rooms. Each batch is precisely pruned, slowly cold cured, and rigorously inspected for purity, ensuring an exquisite BC bud experience that is sure to impress even the most discerning cannabis connoisseur.
Platinum Pavé details:
- Lineage: Spritzer x Pavé.
- Aromas: Sweet, earthy with a potent hint of diesel.
- Rich terpene profile featuring: Limonene, Caryophyllene, Linalool.
- THC range: Potent and ideal for winding down after a long day or enjoying socially.
Kevin Anderson, Master Grower at Broken Coast, describes Platinum Pavé as a visual masterpiece with deep green and royal purple buds covered in trichomes. “We’re excited for consumers to get their hands on this exceptional indica,” he says. “After phenohunting over 500 seeds, we’re extremely proud to cultivate a strain with potent THC and a unique terpene profile. With our slow cold curing process, we take pride in preserving trichome density, delivering the purest expression of the Spritzer x Pavé cross to deliver something special.”
Despite the laborious process, the team is dedicated to thoughtfully choosing strains and refining their growing and curing techniques to develop the best product possible. Platinum Pavé joins Broken Coast’s renowned craft cannabis portfolio, including Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush, Amnesia Haze, and most recent fan favourite, Milk & Cookies.
Craft flower enthusiasts can experience the handcrafted excellence and superior genetics of Broken Coast's Platinum Pavé, available in 7g exclusively in British Columbia, with 3.5g whole flower, and in pre-rolls – 3x0.5g and 5x0.5g multipacks coming to Ontario and Alberta in the new year.
Keep up with Broken Coast and discover what flower speaks to you by following us @BrokenCoastCanada and visiting Tilray.com for more.
About Broken Coast
Established in 2013 with a modest facility and passionate plant advocates, Broken Coast Cannabis didn't just join the industry – they became pioneers. Securing the fourth license in British Columbia and the 12th in all of Canada, the team set out on a mission to redefine quality in cannabis cultivation.
From those humble beginnings, the brand has evolved into a powerhouse with unique genetics. Our bespoke indoor facility in Nanaimo, Vancouver Island, now spans an impressive 44,000 square feet, dedicated to cultivating cannabis of unparalleled quality.
Our journey is fueled by a relentless pursuit of excellence and purity, honouring the storied reputation of BC bud. We are committed to not just meeting but raising the high standards set by our predecessors. At Broken Coast, we don't just grow cannabis; we craft an experience, uphold a legacy, and continue to elevate the global reputation of BC bud.
For more about Broken Coast, visit Tilray.com/BrokenCoast and follow @BrokenCoastCanada on Instagram.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and Tilray does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
Contacts:
Media: news@tilray.com
Investors: Investors@tilray.com
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/414becf4-e974-4958-ac03-ae3df8409dc1
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