SweetWater Brewing and Atlanta Track Club Join Forces to Promote Active Lifestyles

Rhea-AI Summary

SweetWater Brewing, a subsidiary of Tilray Brands, Inc., has announced a new partnership with Atlanta Track Club, becoming the official beer partner of the organization. This collaboration aims to support Atlanta's running community and enhance race-day experiences by engaging in activations and hosting community-building events. SweetWater will serve its craft beers at Atlanta Track Club events, including the Peachtree Road Race and Publix Atlanta Marathon Weekend.

SweetWater Brewing is now the Official Beer Partner of the Atlanta Track Club

ATLANTA, Feb. 08, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray”) (NASDAQ: TLRY and TSX: TLRY), announced a new partnership with Atlanta Track Club, the second-largest running organization in the United States that delivers world-class running events and training programs along with community outreach in the Metro Atlanta Area. As the official beer partner of all Atlanta Track Club, SweetWater will support Atlanta’s vibrant running community and celebrate the benefits of an active lifestyle. This will include having a presence at all Atlanta Track Club events such as the Peachtree Road Race and Publix Atlanta Marathon Weekend.

Through this collaborative partnership, SweetWater will enhance race-day experiences by engaging in activations and working closely with Atlanta Track Club to host community-building events. SweetWater will also serve its refreshing selection of craft beers at Atlanta Track Club events as part of the Peachtree Road Race festivities.

“We are excited to partner with Atlanta Track Club and support their incredible work,” said Ty Gilmore, President of U.S. Beers for Tilray Brands. "As a brand deeply rooted in our community, we believe it’s important to support organizations that inspire individuals to live balanced and active lives and foster a strong sense of community through shared experiences.”

"SweetWater Brewing's commitment to community engagement aligns perfectly with our mission at Atlanta Track Club," said Rich Kenah, CEO of Atlanta Track Club. "We believe this partnership will enhance the overall experience for our participants and provide them with a well-deserved celebration after their achievements."

Kick off your race experience with SweetWater Brewing at the Publix Atlanta Marathon Weekend, February 24-25, 2024. Don't miss the chance to celebrate with a cold, refreshing SweetWater brew, the official beer of the Atlanta Track Club.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. 

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew. 

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. 

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms. 

About Atlanta Track Club

Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle.

With more than 30,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Publix Atlanta Marathon, PNC Atlanta 10 Miler and Invesco QQQ Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f08ba283-f71e-446b-8e10-68e46bde11ae

FAQ

What is the new partnership announced by SweetWater Brewing?

SweetWater Brewing has announced a new partnership with Atlanta Track Club, becoming the official beer partner of the organization.

What are the major running events and training programs organized by Atlanta Track Club?

Atlanta Track Club delivers world-class running events and training programs, including the Peachtree Road Race and Publix Atlanta Marathon Weekend.

What is the ticker symbol for Tilray Brands, Inc.?

The ticker symbol for Tilray Brands, Inc. is TLRY.

When is the Publix Atlanta Marathon Weekend taking place?

The Publix Atlanta Marathon Weekend is scheduled for February 24-25, 2024.

What is the role of SweetWater Brewing in the partnership with Atlanta Track Club?

SweetWater Brewing will enhance race-day experiences by engaging in activations and hosting community-building events, as well as serving its craft beers at Atlanta Track Club events.