Shock Top’s Bold New Hard Iced LiiT Tea is Here
Shock Top, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has launched Shock Top LiiT Hard Iced Tea nationwide. This new product boasts a 9% alcohol content and is available in three flavors: Original, Peach Tea, and Raspberry Tea. The beverage is designed to extend the summer feeling into the fall season, targeting occasions like tailgates and bonfires.
LiiT Hard Iced Tea is now available in 19.2-ounce single cans, with 12-ounce 12-pack variety packs set to hit stores in early October. Ryan Workman, Brand Director at Shock Top, emphasizes the product's bold and refreshing nature, positioning it as a standout among fall releases. The company aims to provide consumers with a high-alcohol content option to keep the party going as summer transitions into fall.
Shock Top, una filiale di Tilray Brands, Inc. (NASDAQ: TLRY e TSX: TLRY), ha lanciato il Shock Top LiiT Hard Iced Tea a livello nazionale. Questo nuovo prodotto vanta un 9% di contenuto alcolico ed è disponibile in tre gusti: Originale, Tè alla Pesca e Tè al Lampone. La bevanda è progettata per prolungare la sensazione estiva nella stagione autunnale, mirando a occasioni come tailgate e falò.
Il LiiT Hard Iced Tea è ora disponibile in lattine singole da 19,2 once, mentre i confezioni assortite da 12 lattine da 12 once saranno disponibili nei negozi a inizio ottobre. Ryan Workman, Direttore del Brand di Shock Top, sottolinea la natura audace e rinfrescante del prodotto, posizionandolo come un protagonista tra le uscite autunnali. L'azienda mira a offrire ai consumatori un'opzione ad alto contenuto alcolico per mantenere viva la festa mentre l'estate si trasforma in autunno.
Shock Top, una subsidiaria de Tilray Brands, Inc. (NASDAQ: TLRY y TSX: TLRY), ha lanzado el Shock Top LiiT Hard Iced Tea a nivel nacional. Este nuevo producto cuenta con un 9% de contenido alcohólico y está disponible en tres sabores: Original, Té de Durazno y Té de Frambuesa. La bebida está diseñada para extender la sensación veraniega hacia la temporada de otoño, enfocándose en ocasiones como tailgates y fogatas.
El LiiT Hard Iced Tea ya está disponible en latas individuales de 19.2 onzas, y paquetes variados de 12 latas de 12 onzas llegarán a las tiendas a principios de octubre. Ryan Workman, Director de Marca de Shock Top, enfatiza la naturaleza audaz y refrescante del producto, posicionándolo como un destacado entre los lanzamientos de otoño. La empresa busca ofrecer a los consumidores una opción de alto contenido alcohólico para mantener la fiesta viva mientras el verano se convierte en otoño.
Shock Top는 Tilray Brands, Inc. (NASDAQ: TLRY 및 TSX: TLRY)의 자회사로, 전국적으로 Shock Top LiiT Hard Iced Tea를 출시했습니다. 이 새로운 제품은 9%의 알코올 함량을 자랑하며, Original, Peach Tea, Raspberry Tea의 세 가지 맛으로 제공됩니다. 이 음료는 가을 시즌으로 여름의 기분을 연장하기 위해 고안되었으며, tailgate 및 모닥불과 같은 상황을 겨냥합니다.
LiiT Hard Iced Tea는 이제 19.2온스 단일 캔으로 제공되며, 12온스 12팩 혼합 패키지는 10월 초에 매장에 출시될 예정입니다. Shock Top의 브랜드 이사인 Ryan Workman은 이 제품의 대담하고 상쾌한 특성을 강조하며, 가을 출시 중 돋보이는 제품으로 자리매김하고 있습니다. 회사는 여름이 가을로 전환되는 동안 파티를 계속할 수 있도록 소비자에게 높은 알코올 함량 옵션을 제공하는 것을 목표로 하고 있습니다.
Shock Top, une filiale de Tilray Brands, Inc. (NASDAQ: TLRY et TSX: TLRY), a lancé le Shock Top LiiT Hard Iced Tea à l'échelle nationale. Ce nouveau produit a un taux d'alcool de 9% et est disponible en trois saveurs : Original, Thé Pêche et Thé Framboise. La boisson est conçue pour prolonger la sensation estivale dans la saison automnale, visant des occasions telles que les tailgates et les feux de camp.
Le LiiT Hard Iced Tea est désormais disponible en canettes individuelles de 19,2 onces, tandis que des packs assortis de 12 cans de 12 onces seront disponibles en magasin début octobre. Ryan Workman, Directeur de la Marque chez Shock Top, souligne la nature audacieuse et rafraîchissante du produit, le positionnant comme un produit phare parmi les sorties d'automne. L'entreprise vise à offrir aux consommateurs une option à fort taux d'alcool pour maintenir l'ambiance festive à mesure que l'été se transforme en automne.
Shock Top, eine Tochtergesellschaft von Tilray Brands, Inc. (NASDAQ: TLRY und TSX: TLRY), hat Shock Top LiiT Hard Iced Tea landesweit eingeführt. Dieses neue Produkt hat einen 9% Alkoholgehalt und ist in drei Geschmacksrichtungen erhältlich: Original, Pfirsichtee und Himbeertea. Das Getränk soll das Sommerfeeling in die Herbstsaison verlängern und richtet sich an Anlässe wie Tailgates und Lagerfeuer.
LiiT Hard Iced Tea ist jetzt in 19,2-Unzen-Dosen erhältlich, während 12-Unzen 12er-Pack Mixed Packs Anfang Oktober in die Geschäfte kommen sollen. Ryan Workman, Brand Director bei Shock Top, hebt die kühne und erfrischende Natur des Produkts hervor und positioniert es als herausragendes Produkt unter den Herbstneuheiten. Das Unternehmen zielt darauf ab, den Verbrauchern eine hochprozentige Alkoholoption zu bieten, um die Party über den Sommer hinweg bis in den Herbst fortzusetzen.
- Launch of new high-alcohol content (9% ABV) product line
- Nationwide distribution of LiiT Hard Iced Tea
- Expansion of product portfolio with three new flavors
- None.
LiiT Hard Iced Tea is Now Available Nationwide in 19.2-ounce Cans
PORTLAND, Ore., Sept. 26, 2024 (GLOBE NEWSWIRE) -- The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is excited to introduce its latest innovation: Shock Top LiiT Hard Iced Tea. With a robust
This isn’t your grandma’s iced tea. Shock Top’s LiiT packs a punch with bold flavors and a refreshing twist that’s perfect for those who aren’t quite ready to let go of summer. Think of it as your new go-to companion for all things fall – from tailgates to bonfires – LiiT is the beverage that’ll keep your spirits high as temperatures drop.
Launching nationwide today, Shock Top LiiT Hard Iced Tea will be available in Original, Peach Tea, and Raspberry Tea flavors. Customers can now snag it in stores in 19.2-ounce single cans and 12-ounce 12-pack variety packs starting in early October. If you are squeezing every last bit of sun rays and good times that are left of the summer season, LiiT is here to ensure you do it with a kick.
“LiiT is bold, refreshing, and stands out during fall releases. We’re making sure our fans have the perfect drink to extend their summers,” says Ryan Workman, Brand Director at Shock Top.
Shock Top LiiT is here to remind everyone that just because summer is over doesn’t mean the fun has to be. So, grab a can, raise it high, and let’s keep the party going.
21+ Only. Always enjoy responsibly. The Shock Top Company. Portland, OR
About The Shock Top Company
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the new fruit flavors of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane. Dive into the Shock Top experience on social @shocktop on Facebook, Instagram, and X.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
For more information:
Andrea Green, Senior PR Account Manager
andrea.green@rygr.us
Tilray Brands Media: news@tilray.com
For investor inquiries, please contact: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b05520c9-1e5f-4be5-9b63-97d0b78c57e8
FAQ
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