Shock Top Announces its Official Craft Beer Sponsorship of University of Missouri Athletics
Shock Top, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has announced its official craft beer sponsorship of University of Missouri Athletics. The partnership, starting with the 2024 football season, aims to integrate Shock Top into the gameday traditions of Mizzou fans. Prinz Pinakatt, Chief Marketing Officer at Tilray Beverages, emphasized the brand's commitment to becoming part of memorable moments for Tigers fans.
The sponsorship extends beyond athletics, focusing on supporting college athletes, alumni, and fans while fostering community spirit. This collaboration, facilitated by Mizzou Sports Properties, aligns Shock Top with the excitement of Mizzou game days and fan passion throughout the year.
Shock Top, una filiale di Tilray Brands, Inc. (NASDAQ: TLRY e TSX: TLRY), ha annunciato il suo ufficiale patrocinio per la birra artigianale presso l'Università del Missouri. La partnership, che inizierà con la stagione calcistica del 2024, mira a integrare Shock Top nelle tradizioni di giornata dei fan di Mizzou. Prinz Pinakatt, Direttore Marketing di Tilray Beverages, ha sottolineato l'impegno del marchio a diventare parte di momenti memorabili per i fan dei Tigers.
Il patrocinio si estende oltre l'atletica, concentrandosi sul supporto agli atleti universitari, agli ex allievi e ai fan, mentre promuove lo spirito di comunità. Questa collaborazione, facilitata da Mizzou Sports Properties, allinea Shock Top all'eccitazione delle giornate di gioco di Mizzou e alla passione dei fan durante tutto l'anno.
Shock Top, una subsidiaria de Tilray Brands, Inc. (NASDAQ: TLRY y TSX: TLRY), ha anunciado su patrocinio oficial de cerveza artesanal para el Atletismo de la Universidad de Missouri. La asociación, que comenzará con la temporada de fútbol 2024, tiene como objetivo integrar a Shock Top en las tradiciones de día de partido de los fanáticos de Mizzou. Prinz Pinakatt, Director de Marketing de Tilray Beverages, enfatizó el compromiso de la marca de convertirse en parte de momentos memorables para los aficionados de los Tigers.
El patrocinio se extiende más allá del atletismo, enfocándose en apoyar a los atletas universitarios, exalumnos y fanáticos, al tiempo que fomenta el espíritu comunitario. Esta colaboración, facilitada por Mizzou Sports Properties, alinea a Shock Top con la emoción de los días de juego de Mizzou y la pasión de los aficionados durante todo el año.
Shock Top은 Tilray Brands, Inc. (NASDAQ: TLRY 및 TSX: TLRY)의 자회사로서 미주리 대학교 운동부의 공식 수제 맥주 후원 소식을 발표했습니다. 2024년 축구 시즌부터 시작되는 이 파트너십은 Shock Top을 미주리 팬들의 경기 하루 전통에 통합하는 것을 목표로 합니다. Prinz Pinakatt Tilray Beverages의 마케팅 최고 책임자는 이 브랜드가 타이거 팬들에게 기억에 남는 순간의 일부가 되고자 하는 의지를 강조했습니다.
이 후원은 운동을 넘어 대학 운동선수, 졸업생, 팬을 지원하고 지역 사회 정신을 고양하는 데 중점을 둡니다. Mizzou Sports Properties가 중재한 이 협력은 Shock Top을 미주리 경기 당일의 흥분과 팬들의 열정에 맞추고 있습니다.
Shock Top, une filiale de Tilray Brands, Inc. (NASDAQ: TLRY et TSX: TLRY), a annoncé son parrainage officiel de bière artisanale pour l'athlétisme de l'Université du Missouri. Ce partenariat, qui commencera avec la saison de football 2024, vise à intégrer Shock Top dans les traditions de jour de match des fans de Mizzou. Prinz Pinakatt, directeur marketing de Tilray Beverages, a souligné l'engagement de la marque à devenir partie intégrante de moments mémorables pour les fans des Tigers.
Le parrainage va au-delà de l'athlétisme, se concentrant sur le soutien aux athlètes universitaires, aux anciens élèves et aux fans tout en favorisant l'esprit communautaire. Cette collaboration, facilitée par Mizzou Sports Properties, aligne Shock Top avec l'excitation des jours de match de Mizzou et la passion des fans tout au long de l'année.
Shock Top, eine Tochtergesellschaft von Tilray Brands, Inc. (NASDAQ: TLRY und TSX: TLRY), hat seine offizielle Sponsorship für Craft Beer beim Sport der Universität von Missouri angekündigt. Die Partnerschaft, die mit der Fußballsaison 2024 beginnt, zielt darauf ab, Shock Top in die Spieltagstraditionen der Mizzou-Fans zu integrieren. Prinz Pinakatt, Chief Marketing Officer von Tilray Beverages, betonte das Engagement der Marke, Teil unvergesslicher Momente für die Tigers-Fans zu werden.
Das Sponsoring geht über den Sport hinaus und konzentriert sich darauf, College-Athleten, Alumni und Fans zu unterstützen und den Gemeinschaftsgeist zu fördern. Diese Zusammenarbeit, vermittelt durch Mizzou Sports Properties, bringt Shock Top mit der Aufregung der Mizzou-Spieltage und der Leidenschaft der Fans das ganze Jahr über in Einklang.
- New partnership as official craft beer sponsor of University of Missouri Athletics
- Potential for increased brand visibility and sales during Mizzou sports events
- Opportunity to engage with a loyal fan base and enhance brand recognition
- None.
PORTLAND, Ore., Sept. 19, 2024 (GLOBE NEWSWIRE) -- Today, The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly announces a new partnership with Mizzou Athletics as the official craft beer sponsor of the University of Missouri Tigers. Now, Tigers fans can look forward to the zesty taste of Shock Top beer as a staple in their game day experience.
Prinz Pinakatt, Chief Marketing Officer at Tilray Beverages said, “Mizzou fans are known for their unwavering loyalty and spirited support, making them the perfect community to embrace our brand. This partnership is about becoming a part of the gameday traditions that Mizzou fans hold dear. Whether they’re tailgating outside Faurot, cheering in the stands, or celebrating a big win with friends, we want Shock Top to be a part of those memorable moments.”
Beyond the excitement of game days, Shock Top's sponsorship of Mizzou Athletics is a testament to the brand’s commitment to college athletics, alumni, and fans. This partnership is more than just a sponsorship; it is a declaration of support for the hard-working athletes, their families, and their pursuit of excellence both on and off the field. Shock Top is dedicated to celebrating the spirit of perseverance and dedication that college athletes embody and aims to enhance their collegiate experience through meaningful support.
Shock Top’s sponsorship extends beyond the athletic fields. It is about fostering a vibrant community spirit that supports not only the athletes but also the alumni, fans, and families who make up the Tiger Nation. Shock Top is proud to contribute to the collegiate experience by promoting a culture of inclusivity, support, and pride that transcends the game.
The partnership kicks off with the 2024 football season, bringing a new layer of excitement and camaraderie to every game. So, Tigers fans, let’s “Cheers!” to memorable games, great moments, and Shock Top beer that always pairs perfectly with the brave spirit of the Mizzou Tigers!
“This is an exciting partnership with Shock Top as the official craft beer of the Mizzou Athletics,” said Josh Pell, General Manager, Mizzou Sports Properties. “This partnership provides the opportunity for Shock Top to align with the excitement and pageantry of Mizzou game day as well as the passion of our fans throughout the entire year.”
The Mizzou-Shock Top collaboration was created through Athletics multimedia rights holder Mizzou Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
21+ Only. Always enjoy responsibly. The Shock Top Company. Portland, OR
About Shock Top
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavor and fun. With top-notch ingredients and a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the newest fruit flavors of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane. Dive into the Shock Top experience at shocktopbeer.com and follow @shocktop on Facebook, Instagram, and X.
About Mizzou Athletics
Mizzou Athletics is dedicated to providing a top-tier collegiate athletic experience to its student-athletes and fans. Supporting 20 varsity teams and over 500 student-athletes, Mizzou Athletics is committed to excellence on and off the field, fostering a culture of integrity, perseverance, and community engagement. With a proud history and a passionate fan base, Mizzou continues to build a legacy of success in the Southeastern Conference (SEC) and beyond.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
For more information:
Tilray Brands Media: news@tilray.com
For investor inquiries, please contact: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/80a509c1-f6df-4680-ba78-4cd92ccc7486
FAQ
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