Shock Top and Gator Athletics Partner to Introduce First-Ever Craft Beer Sponsorship of the Florida Athletic Department
Shock Top, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has announced a groundbreaking partnership with the Florida Athletic Department, becoming the first craft beer sponsor of Gator Athletics. This collaboration will introduce the first officially licensed co-branded craft beer for Gator fans, set to launch with the 2024 football season.
The partnership includes gameday activations, a year-round campaign, and presence at various sports venues. Fans can participate in a Flyaway trip contest to see the Gators play in Austin. Shock Top will be featured at football, basketball, and baseball events, emphasizing responsible drinking throughout the collaboration.
This strategic move aims to expand Shock Top's presence in Florida and connect with the passionate Gator fan base, enhancing the gameday experience across multiple sports.
Shock Top, una filiale di Tilray Brands, Inc. (NASDAQ: TLRY e TSX: TLRY), ha annunciato una partnership innovativa con il Dipartimento Atletico della Florida, diventando il primo sponsor di birra artigianale degli sport Gator. Questa collaborazione introdurrà la prima birra artigianale co-branded ufficialmente autorizzata per i tifosi dei Gator, pronta per il lancio con la stagione calcistica del 2024.
La partnership include attivazioni durante le partite, una campagna annuale e presenza in vari impianti sportivi. I tifosi potranno partecipare a un concorso per un viaggio Flyaway per vedere i Gators giocare ad Austin. Shock Top sarà presente a eventi di football, basket e baseball, enfatizzando il bere responsabile durante tutta la collaborazione.
Questa mossa strategica mira a espandere la presenza di Shock Top in Florida e collegarsi con la passione dei tifosi Gator, migliorando l'esperienza delle giornate di gara in vari sport.
Shock Top, una subsidiaria de Tilray Brands, Inc. (NASDAQ: TLRY y TSX: TLRY), ha anunciado una asociación innovadora con el Departamento Atlético de Florida, convirtiéndose en el primer patrocinador de cerveza artesanal de los Gator. Esta colaboración presentará la primera cerveza artesanal co-brandeada oficialmente licenciada para los aficionados de los Gator, que se lanzará con la temporada de fútbol 2024.
La asociación incluye activaciones en los días de partido, una campaña durante todo el año y presencia en varios recintos deportivos. Los aficionados pueden participar en un concurso de viaje Flyaway para ver a los Gators jugar en Austin. Shock Top estará presente en eventos de fútbol, baloncesto y béisbol, enfatizando el consumo responsable durante toda la colaboración.
Este movimiento estratégico busca expandir la presencia de Shock Top en Florida y conectar con la apasionada base de aficionados de los Gator, mejorando la experiencia de los días de partido en múltiples deportes.
Shock Top은 Tilray Brands, Inc. (NASDAQ: TLRY 및 TSX: TLRY)의 자회사로, 플로리다 체육부와 혁신적인 파트너십을 발표하며, Gator Athletics의 첫 번째 수제 맥주 스폰서가 되었습니다. 이 협업은 Gator 팬들을 위한 첫 번째 공식 라이센스 Co-branded 수제 맥주를 소개하며 2024년도 축구 시즌에 출시될 예정입니다.
이 파트너십은 경기일 활성화, 연중 캠페인, 그리고 다양한 스포츠 장소에서의 존재를 포함합니다. 팬들은 오스틴에서 Gators 경기를 관람하기 위한 Flyaway 여행 콘테스트에 참여할 수 있습니다. Shock Top은 축구, 농구, 야구 이벤트에서 소개되며, 협업 전반에 걸쳐 책임 있는 음주를 강조합니다.
이 전략적 움직임은 Shock Top의 플로리다 내 존재감을 확장하고 열정적인 Gator 팬들과 연결하여 다양한 스포츠에서 경기일 경험을 향상시키는 것을 목표로 하고 있습니다.
Shock Top, une filiale de Tilray Brands, Inc. (NASDAQ: TLRY et TSX: TLRY), a annoncé un partenariat révolutionnaire avec le département athlétique de la Floride, devenant le premier sponsor de bière artisanale des Gator Athletics. Cette collaboration introduira la première bière artisanale co-marquée officiellement licenciée pour les fans des Gator, qui sera lancée avec la saison de football 2024.
Le partenariat inclut des activations lors des jours de match, une campagne tout au long de l'année, et une présence dans divers lieux sportifs. Les fans peuvent participer à un concours de voyage Flyaway pour voir les Gators jouer à Austin. Shock Top sera présent lors des événements de football, de basket-ball et de baseball, en mettant l'accent sur la consommation responsable tout au long de la collaboration.
Ce mouvement stratégique vise à étendre la présence de Shock Top en Floride et à se connecter à la passion des fans des Gator, améliorant l'expérience des jours de match à travers plusieurs sports.
Shock Top, eine Tochtergesellschaft von Tilray Brands, Inc. (NASDAQ: TLRY und TSX: TLRY), hat eine bahnbrechende Partnerschaft mit dem Florida Athletic Department bekannt gegeben und ist somit der erste Craft-Beer-Sponsor von Gator Athletics. Diese Zusammenarbeit wird das erste offiziell lizenzierte Co-Branding Craft-Bier für Gator-Fans einführen, das mit der Football-Saison 2024 auf den Markt kommt.
Die Partnerschaft umfasst Aktivierungen an Spieltagen, eine ganzjährige Kampagne und Präsenz an verschiedenen Sportstätten. Fans können an einem Flyaway-Reisegewinnspiel teilnehmen, um die Gators in Austin spielen zu sehen. Shock Top wird bei Fußball-, Basketball- und Baseball-Events vertreten sein und setzt während der gesamten Zusammenarbeit auf verantwortungsvolles Trinken.
Dieser strategische Schritt zielt darauf ab, Shock Tops Präsenz in Florida zu erweitern und eine Verbindung zur leidenschaftlichen Gator-Fanbasis aufzubauen, um das Erlebnis an Spieltagen in verschiedenen Sportarten zu verbessern.
- First-ever craft beer sponsorship with Florida Athletic Department, potentially increasing brand visibility and sales
- Launch of co-branded Shock Top craft brew, likely to boost product appeal among Gator fans
- Expanded presence at multiple sports venues, potentially increasing market reach
- Strategic partnership to connect with passionate fan base, possibly leading to increased customer engagement and loyalty
- None.
GAINESVILLE, Fla., Aug. 14, 2024 (GLOBE NEWSWIRE) -- The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY) announces the first craft beer partnership with the Florida Athletic Department. Raise your glasses Gator fans because Shock Top, the king of zest, is officially stepping into the Swamp! As the proud and first craft beer sponsor of Gator Athletics, Shock Top will create an immersive fan experience at games and beyond with the Florida Gators’ first officially licensed co-branded craft beer, gameday activations, and a campaign celebrating the Gators year-round.
Prinz Pinakatt, Chief Marketing Officer at Tilray Beverages, said, "Partnering with the Florida Gators is the perfect opportunity for Shock Top to expand its presence in the Sunshine State. Connecting with fans on gamedays and tailgates is a crucial aspect of our strategy, and the passionate fan base of the Gators provides the ideal platform for us to do just that. Our beers are the perfect complement to a gameday experience, and we are thrilled to introduce the Gator Nation to our brand's spirited vibe. Whether fans are cheering on the Gators at the stadium, tailgating, watching from a bar, or enjoying the game from home, Shock Top will be there to enhance their gameday experience."
The partnership will begin with the 2024 football season kicking off with the release of a special edition co-branded Shock Top craft brew for Gator fans – a first-of-its-kind for Gator Athletics. Arriving on shelves across Florida just in time for the first game day, this brew will also be featured at Gator Fan Fests to spread cheer and beer. Fans can also register to win a Flyaway trip to see the Gators take on the Texas Longhorns in Austin November 9. Enter to win. Rules and restrictions apply.
And it doesn’t stop at football! Shock Top will also be at the Stephen C. O’Connell Center during basketball season and the Condron Family Ballpark for baseball. Wherever the Gators growl, Shock Top will be there.
"We're thrilled to partner with Shock Top to offer the first, officially licensed craft beer for Gators fans,” added Darren McPhail, General Manager of Florida Gators Sports Properties. "This partnership represents more than just a refreshing brew for our fans—it's a testament to our commitment to enhancing the Gator game day experience across all sports. We look forward to seeing fans all over the state enjoying a Gator-branded Shock Top this fall.”
The Florida-Shock Top collaboration was created through Athletics multimedia rights holder Florida Gators Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – and CLC, a division of Learfield and UF’s exclusive trademark licensing agent.
Shock Top and the Florida Athletic Department are not only about fun and games—they’re also about drinking responsibly. All co-branded materials will feature messages promoting moderation and responsible consumption, ensuring that every “Cheers!” is a safe one.
So, Gator fans, toast to an unbeatable season with Shock Top, the new official craft beer sponsor of the Florida Gators. Here’s to great games, unforgettable moments, and beers that are as bold as the Gator spirit!
21+ Only. Always enjoy responsibly. The Shock Top Company. Portland, OR
About Shock Top
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the new fruit flavors of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane. Dive into the Shock Top experience on social @shocktop on Facebook, Instagram, and X.
About the University Athletic Association, Inc
Originally incorporated in 1929, the University Athletic Association’s strategic purpose is to provide a championship experience with integrity on and off the field for student-athletes and the Gator Nation. The Gator athletic program supports 21 teams and more than 500 student-athletes, giving them the opportunity to compete at the highest levels of collegiate athletics, while receiving an education from a top-five public university. Florida is the only school in the nation to finish in the top-10 nationally in all-sports rankings in each of the last 40 years and has posted 15 consecutive top-five finishes. Florida has won a national championship in each of the last 15 seasons and boasts 48 championships overall. Florida leads all Southeastern Conference schools with 265 league championships and overall has 276 conference titles to its credit. The UAA commits nearly
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
For more information:
Andrea Green, Senior PR Account Manager
andrea.green@rygr.us
Tilray Brands Media: news@tilray.com
For investor inquiries, please contact: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/16a66828-b3ff-421b-baab-abcb396419fb
FAQ
When will the Shock Top and Florida Gators partnership begin for TLRY?
What sports events will feature Shock Top as part of the TLRY partnership with Florida Gators?
How is Tilray Brands (TLRY) promoting responsible drinking through the Shock Top and Florida Gators partnership?
What promotional contest is Shock Top offering as part of its TLRY partnership with Florida Gators?
