‘Potently Canadian' Cannabis Brand, CANACA, Launches New Products and #FeelTheBoost Campaign
Tilray Brands has expanded its CANACA cannabis brand with the launch of three high-potency BHO-infused products: Shredded Weedies™, Crumble Cones™, and Indica 30. These products aim to enhance the cannabis experience for consumers in Canada. The #FeelTheBoost campaign promotes these new offerings, which include infused milled flower and pre-rolls, ensuring consistency and convenience. The products will be available in select regions and retailers across Canada, marking a strategic update in Tilray's product portfolio.
- Launch of three new high-potency BHO-infused products under the CANACA brand.
- Expansion of distribution for existing products across Canada.
- Introduction of innovative product formats like Shredded Weedies™, Crumble Cones™, and Indica 30.
- None.
Now Introducing Shredded Weedies™
TORONTO, Nov. 10, 2022 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. ("Tilray" or the "Company") (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the expansion of their CANACA cannabis brand portfolio. The brand’s latest product release includes the launch of three new high-potency full-spectrum butane hash oil (“BHO”) infused products, along with expanded distribution of its current collection across Canada, for discerning cannabis enthusiasts, demanding boosted experiences.
Canadians know what it’s like to need a boost. The #FeelTheBoost campaign is proudly Canadian and all about expanding horizons. CANACA’s three new fall BHO-infused product launches include:
Shredded Weedies™
Home of CANACA's new infused milled flower line features premium milled whole flower and BHO infused crumble. Combined to deliver a consistent and convenient smoke in a 3g format, Sky OG is the single strain BHO source in this amped-up product that is guaranteed to be there when you want to get going and stay elevated.
Crumble Cones™
Infused with Golden Pine BHO for an amped-up THC experience, these handy pre-rolls come in a 3-pack at 0.5 g each. Reliable, consistent, and convenient, these terpene and cannabinoid-rich pre-rolls assure the adventure you are seeking. Push the boundaries, then pop the rest in your pocket to stay that way throughout your day.
Indica 30
A redeveloped 3-pack of 0.5g infused pre-rolls that are perfect for on-the-go adventures. A proprietary blend of trichome-dense, hand-harvested indica whole flower is boosted with an amped-up infusion of high-potency Sky OG BHO crumble. The result is a potent sky-high THC percentage delivered with an intense herbal profile.
As proudly Canadian as these new and exciting products are, they also happen to be potently Canadian and made for any occasion. CANACA’s new collection of BHO-infused products are available in select regions and retailers across Canada.
About CANACA
CANACA is a proudly Canadian brand that indulges your unapologetic love for Canada and cannabis. We’re all about elevated adventures and expanding your horizons. The ones where you’re enjoying the journey, not just the destination. We’re passionate about crafting cannabis that’s consistent, reliable, and full of character — just like the people we serve.
Our products are curated and designed to serve the unique and ever-evolving cannabis needs and wants of Canadians. We’re proud of our work and the people and places that produce our products. That’s why CANACA is grown, produced, and packaged in small-town Canada and always will be. We’re potently Canadian, and dang proud of it.
For more information on CANACA, follow @CANACAyourbud on Instagram. #FeeltheBoost
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted and market leading cannabis consumer products company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we open a world of wellbeing, visit www.Tilray.com and follow @tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
Contacts:
Tilray Brands:
Kaitlin Macapagal
news@tilray.com
Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com
Two photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/16eb63ab-4c11-4254-b990-de8abaa03baf
https://www.globenewswire.com/NewsRoom/AttachmentNg/941ac917-1570-4a41-a2b2-9df65bb0e57a
FAQ
What new products did Tilray launch on November 10, 2022?
What is the focus of the #FeelTheBoost campaign?
Where are the new CANACA products available?
What is the significance of Shredded Weedies™?
What types of products are included in Tilray's new launch?
