Montauk Brewing Partners with JetBlue
Montauk Brewing Company, a Tilray Brands (NASDAQ: TLRY) subsidiary, announced a partnership with JetBlue to serve its Surf Beer Golden Ale on all domestic and international flights starting February 2025. This marks the first airline partnership for Montauk's craft beer, making the company's best-selling flagship beer available to JetBlue customers worldwide.
The Surf Beer, inspired by Montauk's coastal lifestyle and 'Chase Your Wave' ethos, is described as a light and refreshing brew. Co-founder Vaughan Cutillo expressed pride in the selection, emphasizing how it represents the brand's commitment to relaxation and joy.
Montauk Brewing Company, una filiale di Tilray Brands (NASDAQ: TLRY), ha annunciato una partnership con JetBlue per servire la sua Surf Beer Golden Ale su tutti i voli nazionali e internazionali a partire da febbraio 2025. Questa è la prima collaborazione con un'aero linea per la birra artigianale di Montauk, rendendo disponibile la birra di punta dell'azienda ai clienti di JetBlue in tutto il mondo.
La Surf Beer, ispirata allo stile di vita costiero di Montauk e all'etica del 'Chase Your Wave', è descritta come una birra leggera e rinfrescante. Il co-fondatore Vaughan Cutillo ha espresso orgoglio per questa scelta, sottolineando come rappresenti l'impegno del marchio verso il relax e la gioia.
Montauk Brewing Company, una subsidiaria de Tilray Brands (NASDAQ: TLRY), anunció una asociación con JetBlue para servir su Surf Beer Golden Ale en todos los vuelos nacionales e internacionales a partir de febrero de 2025. Esta es la primera colaboración con una aerolínea para la cerveza artesanal de Montauk, lo que permitirá que la cerveza más vendida de la compañía esté disponible para los clientes de JetBlue en todo el mundo.
La Surf Beer, inspirada en el estilo de vida costero de Montauk y el lema 'Chase Your Wave', se describe como una cerveza ligera y refrescante. El cofundador Vaughan Cutillo expresó su orgullo por esta selección, enfatizando cómo representa el compromiso de la marca con la relajación y la alegría.
몬탁 브루잉 컴퍼니는 Tilray Brands (NASDAQ: TLRY)의 자회사로, 젯블루와 제휴하여 2025년 2월부터 모든 국내 및 국제 항공편에서 Surf Beer Golden Ale를 제공한다고 발표했습니다. 이는 몬탁의 수제 맥주에 대한 첫 번째 항공사 파트너십으로, 고객들이 전 세계에서 젯블루를 통해 회사의 베스트셀러 플래그십 맥주를 이용할 수 있게 됩니다.
Surf Beer는 몬탁의 해안 라이프스타일과 'Chase Your Wave' 정신에서 영감을 받아 제작되었으며, 가볍고 상쾌한 맥주로 묘사됩니다. 공동 창립자 본 컷일로는 선택에 대한 자부심을 표현하며, 이 맥주가 브랜드의 휴식과 기쁨에 대한 헌신을 대표한다고 강조했습니다.
Montauk Brewing Company, une filiale de Tilray Brands (NASDAQ: TLRY), a annoncé un partenariat avec JetBlue pour servir sa Surf Beer Golden Ale sur tous les vols nationaux et internationaux à partir de février 2025. Cela marque le premier partenariat aérien pour la bière artisanale de Montauk, rendant la bière phare best-seller de l'entreprise disponible pour les clients de JetBlue dans le monde entier.
La Surf Beer, inspirée par le style de vie côtier de Montauk et l'éthique 'Chase Your Wave', est décrite comme une bière légère et rafraîchissante. Le co-fondateur Vaughan Cutillo a exprimé sa fierté concernant cette sélection, soulignant comment elle représente l'engagement de la marque envers la détente et la joie.
Montauk Brewing Company, eine Tochtergesellschaft von Tilray Brands (NASDAQ: TLRY), kündigte eine Partnerschaft mit JetBlue an, um ihr Surf Beer Golden Ale ab Februar 2025 auf allen Inlands- und internationalen Flügen zu servieren. Dies markiert die erste Airline-Partnerschaft für Montauks Craft-Bier, wodurch das meistverkaufte Flaggschiff-Bier des Unternehmens weltweit den Kunden von JetBlue verfügbar gemacht wird.
Das Surf Beer, inspiriert von Montauks Küstenleben und dem Motto 'Chase Your Wave', wird als leichtes und erfrischendes Gebräu beschrieben. Mitbegründer Vaughan Cutillo drückte seinen Stolz über die Auswahl aus und betonte, wie sie das Engagement der Marke für Entspannung und Freude verkörpert.
- Secured distribution partnership with major airline JetBlue
- Expanded market reach through presence on all domestic and international flights
- Increased brand exposure to new customer base through airline distribution
- None.
Insights
This strategic partnership marks a significant milestone in Tilray's beverage segment expansion strategy. The airline beverage market represents a multi-billion dollar opportunity, with premium positioning and captive audience advantages that could substantially boost Montauk's brand recognition and market presence.
The deal's significance extends beyond immediate revenue potential. By securing exclusive placement on JetBlue's network, which serves approximately 38 million passengers annually across 100+ destinations, Montauk gains unprecedented exposure to a diverse, affluent customer base. This type of high-visibility partnership typically commands premium pricing and higher margins compared to traditional retail channels.
For Tilray's beverage portfolio, this represents a strategic pivot toward premium positioning and expanded distribution channels. The airline partnership model has historically proven successful for beverage brands - as demonstrated by similar arrangements between craft brewers and major airlines that have led to significant brand growth and market share gains.
The timing is particularly advantageous as the travel industry continues its post-pandemic recovery, with domestic and international flight volumes approaching record levels. This positions Montauk to capture increasing beverage consumption in the travel sector while building brand equity among business and leisure travelers - demographics that typically align with craft beer's core consumer base.
JetBlue to Serve Montauk Brewing's Surf Beer Golden Ale on All Domestic and International Flights
NEW YORK, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Montauk Brewing Company (“Montauk Brewing” or “Montauk”), a beloved and rapidly growing craft brewer renowned for its exceptional craft beers, and a Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), today announced that The Surf Beer Golden Ale is now available for JetBlue customers on all domestic and international flights starting this month.
As the first airline to serve Montauk’s easy-drinking craft beer, JetBlue’s customers can now enjoy a refreshing taste of Montauk, bringing a piece of the beach to the skies. The Surf Beer is a light and refreshing brew and one of Montauk’s best-selling flagship beers, inspired by the brand’s coastal lifestyle and “Chase Your Wave” ethos. It’s an invitation to pursue one's passions, aspirations, and authentic self.
Vaughan Cutillo, Co-founder of Montauk Brewing, says, "We are proud and excited that JetBlue selected our Montauk Surf Beer Golden Ale to offer to travelers worldwide. This selection represents not just a beverage but the embodiment of relaxation and joy that Montauk Brewing stands for. We hope that every sip taken at 30,000 feet connects our consumers to the carefree spirit of Montauk and the adventurous journey ahead."
Montauk Brewing, known for its craft beers and community focus, has a loyal following among beer lovers and beachgoers. Now, JetBlue flights feature Montauk's Surf Beer, bringing its unique flavors to more people.
About Montauk Brewing Company
Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Crafting exceptional brews on the East End, Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs.
For further information about Montauk Brewing Company, please visit Montauk Brewing Co., and follow @montaukbrewc on all social media platforms.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information, please contact:
Media news@tilray.com
Investors: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5b21864c-6df3-4db3-87f8-738f345bac0b
FAQ
When will Montauk's Surf Beer be available on JetBlue flights?
What type of beer will TLRY's Montauk Brewing serve on JetBlue flights?
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