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Embrace the Spirit of Summer and Create Shareable Moments with Good Supply Cannabis

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Tilray Brands (Nasdaq: TLRY; TSX: TLRY) announces the launch of Good Supply's 'Summer Shareability' campaign, celebrating summer with a range of cannabis products. Good Supply, a leading cannabis brand in Canada, is introducing new multi-pack pre-rolls, Twisted Vapes, Juiced Infused Pre-Rolls, and Monsters Infused Pre-Rolls. These products are designed for easy sharing and enjoyment during summer gatherings, featuring new strains, flavors, and convenient formats. The campaign aims to enhance social experiences with products available across select Canadian regions.

Positive
  • Launch of new product lines aimed at summer gatherings.
  • Introduction of multi-pack pre-rolls and variety packs for diverse experiences.
  • Twisted Vapes offering a ready-to-enjoy, flavorful experience with high THC content.
  • Juiced Infused Pre-Rolls designed for social sharing with rotating fresh flavors.
  • Monsters Infused Pre-Rolls with high THC content for memorable experiences.
Negative
  • No specific financial data or projected revenue impacts provided.
  • Potential risks associated with market acceptance of new products.
  • Dependence on consumer response to new flavors and formats.

Good Supply Cannabis Launches New Product Campaign for Summer Sessions with Friends

TORONTO, June 12, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global lifestyle and consumer packaged goods company, today announced the Good Supply® launch of its 'Summer Shareability' campaign, celebrating the good times and vibrancy of the sunny season ahead. As one of the leading brands in Canada, Good Supply has become a favourite among consumers and budtenders alike. This summer, the brand is putting their most shareable and convenient formats front and center, along with exciting flavours that are perfect for any warm weather gathering.

Featured Products for Summer Shareability

  • Brand-New Multi-Pack Pre-Rolls: Whether you're a fan of Good Supply’s tried-and-true strains or eager to try something new, their pre-rolls are the perfect addition to any summer outing. This summer, consumers can choose their experience from their latest great strains and enjoy the convenience of a ready-to-go smoke. From their latest pre-roll launches, Good Supply features their new ‘Perk & Work’ Variety Pack featuring 6 x 0.5g Pre-Rolls in 3 different strains – 2x Jean Guy, 2x Inzane in the Membrane, 2x Melon Dream.
  • Twisted Vapes: Dive into a ready-to-enjoy flavour experience with our *NEW* Twisted Vape. Perfect for those who prefer a quick, flavorful hit, this vape is designed for on-the-go enjoyment. Each Twisted vape is filled to the brim with 1.2g of flavoured distillate for a potent total of 1,000mg of THC with a series of fruity and tropical mixes to choose from, including Purple Monkey and Frozen Watermelon, Orange Swirl and Strawberry Freeze, Mango Passionfruit and Guava Sunrise.
  • Juiced Infused Pre-Rolls: Share a juicy jolt of fun with friends – Good Supply’s Juiced pre-rolls are infused with extra flavour, making them a delicious and shareable choice for any social occasion. Juiced is available as single 1g blunts, 0.5g pre-rolls, and now in its signature multi-strain 3x0.5g Juiced Discovery Pack rotating fresh new flavours every six months. Among the offerings, flavours include Watermelon Chew, Cosmic Cherry, and more.
  • Monsters Infused Pre-Rolls: Pass around a beast of a smoke with Good Supply’s Monsters™ pre-rolls, featuring a whopping 2.38g and 42.0% THC (420mg/g). With a unique formulation of strain-specific milled flower infused with strain-specific BHO, coated in extract and dipped in kief, these potent, infused pre-rolls come in Monkey Walker and Golden Guy, are best enjoyed during summer adventures, ensuring a memorable experience for everyone.

Join Good Supply in celebrating another new summer season of good times and great company with their 'Summer Shareability' campaign. Whether you're heading to a beach party, a backyard barbecue, or just hanging out with friends, Good Supply has the perfect product to enhance your summer experience. Find Good Supply’s latest products at your local retailer in select regions across Canada, along with the summer campaign all season long.

About Good Supply

Good Supply is one of Canada's leading cannabis brands and has been recognized as #1 in flower, and best-selling pre-rolls, vapes, and concentrates, and has become a favourite among consumers and budtenders. At Good Supply, good is the new great. Rooted in classic strains that punch above their weight, Good Supply delivers consistent, hard-hitting quality at affordable prices. Explore classic cannabis strains, innovative formats, and new flavours – we are always up for a good time.

To learn more about Good Supply and its latest product launches, visit www.goodsupplycannabis.com and follow @goodsupplycannabis.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people’s lives for the better – one person at a time - by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, today Tilray Brands’ unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia, and Latin America.

For more information on Tilray Brands, visit Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, and the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For Further Information Please Contact:
Tilray Media: News@Tilray.com
Investors: Investors@Tilray.com


FAQ

What is the new campaign launched by Tilray Brands?

Tilray Brands has launched the 'Summer Shareability' campaign through its Good Supply brand, featuring new cannabis products for summer gatherings.

What products are included in Good Supply's 'Summer Shareability' campaign?

The campaign includes new multi-pack pre-rolls, Twisted Vapes, Juiced Infused Pre-Rolls, and Monsters Infused Pre-Rolls.

What are Twisted Vapes in the Good Supply campaign?

Twisted Vapes are new, ready-to-enjoy cannabis vapes with high THC content and various fruity flavors.

Where can I find Good Supply's new products?

Good Supply's new products are available at selected retailers across Canada.

What is the THC content of Monsters Infused Pre-Rolls?

Monsters Infused Pre-Rolls have a THC content of 42.0%, or 420mg/g.

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