Breckenridge Distillery and Denver Broncos Release Limited-Edition Mile High Bourbon Blends

Rhea-AI Summary

Breckenridge Distillery has announced the release of two limited-edition Mile High Bourbon Blends, launching on August 8, 2022. This collaboration with the Denver Broncos features alumni Jake Plummer and Karl Mecklenburg blending bourbons that encapsulate unique flavor profiles. The blends, encased in commemorative bottles, celebrate the Broncos' legacy. The first blend received accolades, including Best American Blended Whiskey. Breckenridge Distillery, known for its award-winning spirits, was acquired by Tilray Brands, Inc. in December 2021.

Positive

• Mile High Bourbon Blends reflect collaboration with Broncos, enhancing brand visibility.
• Previous blend recognized as Best American Blended Whiskey, indicating high quality.
• Breckenridge Distillery is well-established with multiple industry awards, strengthening investor confidence.

Negative

• None.

America’s Best Blended Whiskey is Back and Better Than Ever

BRECKENRIDGE, Colo., Aug. 04, 2022 (GLOBE NEWSWIRE) -- Breckenridge Distillery, the ‘World’s Highest Distillery’ and the official Bourbon of football franchise, the Denver Broncos, today announced two new limited-edition Mile High Bourbon Blends, the second commemorative Broncos Bourbon Blends of the series collboration. Fans aged 21 or older can purchase the limited-edition bottles beginning Monday, Aug. 8.

To make the Mile High Blends, Broncos Alumni, Jake Plummer, and Breckenridge, Head Distiller, Hans Stafsholt (Blue), faced off with Broncos ‘Ring of Famer’, Karl Mecklenburg and Breckenridge Distillery, Founder, Bryan Nolt (Orange), to see who can blend the better bourbon. In the Blue Broncos Bourbon Blend, honey crisp apple and fresh orange envelop the nose leading to a creamy orange and orange blossom honey on the palate, finished with oak and light white pepper spice. The Orange Broncos Bourbon Blend invites a burnt orange marmalade and brandied raisin aroma leading to dark brown sugar with a light cherrywood smoke, vanilla, rye spice and a light black pepper finish. Encased in a commemorative orange or blue bottle, these limited-edition bourbon blends pay homage to the Broncos Mile High Era and include the team’s classic 1962 logo on their label.

The limited-edition Mile High Bourbon Blends from Breckenridge Distillery are made by Broncos Alumni Jake Plummer and Breckenridge Head Distiller Hans Stafsholt (Blue) and Broncos ‘Ring of Famer’, Karl Mecklenburg and Breckenridge Distillery, Founder, Bryan Nolt (Orange). (Photo courtesy: Breckenridge Distillery)

“Last year we released our first collaboration with the Denver Broncos and the Broncos Bourbon blends were not only a hit with our Colorado fans, but the whiskey industry as a whole,” says Nolt. “We’re so excited to continue our partnership with the Broncos and bring Broncos and whiskey fans across the country our latest release of the Mile High Blends to enjoy this season.”

The first collaboration of the series, the Champions Blend, garnered recognition in the whiskey world by being named Best American Blended Whiskey, Limited Release and Campaign Innovator of the Year by Whisky Magazine at the World Whiskies Awards.

To learn more about Breckenridge Distillery and where to buy its award-winning spirits, visit: http://breckenridgedistillery.com/bourbon-of-denver-broncos/.

About Breckenridge Distillery
Founded in 2008, Breckenridge Distillery is the “World’s Highest Distillery” widely known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey. As one of the most highly awarded craft bourbons in the U.S., Breckenridge Bourbon is proudly a 3x Icons of Whisky and 5x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Gin and PX Sherry Cask Finish Whiskey received Double Gold at the San Francisco World Spirits Competition. In 2021, Breckenridge Gin was named the World’s Best Compound Gin at the World Gin Awards by Gin Magazine.  

For more information about Breckenridge Distillery, visit www.breckenridgedistillery.com.

Become a fan and follow @BreckDistillery on Instagram. #BreckDistillery #BroncosBourbon

Breckenridge Distillery was acquired by Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) in December 2021.   For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:
Media
Berrin Noorata
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

FAQ

What is the release date for the Mile High Bourbon Blends by Breckenridge Distillery?

The Mile High Bourbon Blends will be available starting August 8, 2022.

Who collaborated on the Mile High Bourbon Blends?

The blends were created by Broncos Alumni Jake Plummer and Karl Mecklenburg, alongside Breckenridge's Head Distiller Hans Stafsholt and Founder Bryan Nolt.

What recognition did the previous bourbon blend receive?

The first collaboration, the Champions Blend, was named Best American Blended Whiskey at the World Whiskies Awards.

When was Breckenridge Distillery acquired by Tilray Brands?

Breckenridge Distillery was acquired by Tilray Brands in December 2021.