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Blue Point Brewery Expands Winter Seasonal Lineup with Blitz Beer American Lager and Hosts The Blue Point Blitz Celebration at Webster Hall

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Blue Point Brewing Company, a Tilray Brands subsidiary, introduces Blitz Beer, a new American Lager for their winter seasonal lineup. Available November through February, this 4.8% ABV lager, previously known as 'Shouganai,' earned a Silver Medal at the 2023 Great American Beer Festival. The beer features pilsner malt, flaked rice, and Tettnanger and Calista hops. The brewery will celebrate the launch at Webster Hall on November 19th with live performances, offering tickets at $14. Blitz Beer will be available in 6-packs and 12-packs of 12oz cans and on draft at select locations.

Blue Point Brewing Company, una sussidiaria di Tilray Brands, presenta Blitz Beer, una nuova lager americana per la loro linea stagionale invernale. Disponibile da novembre a febbraio, questa lager con un ABV del 4,8%, precedentemente conosciuta come 'Shouganai', ha vinto una Medaglia d'Argento al Great American Beer Festival 2023. La birra è composta da malto pilsner, riso sfogliato e luppoli Tettnanger e Calista. La birreria celebrerà il lancio al Webster Hall il 19 novembre con performance dal vivo, vendendo i biglietti a $14. Blitz Beer sarà disponibile in confezioni da 6 e 12 lattine da 12oz e alla spina in locali selezionati.

Blue Point Brewing Company, una subsidiaria de Tilray Brands, presenta Blitz Beer, una nueva lager americana para su línea estacional de invierno. Disponible de noviembre a febrero, esta lager con un 4.8% de ABV, previamente conocida como 'Shouganai', ganó una Medalla de Plata en el Great American Beer Festival 2023. La cerveza cuenta con malta pilsner, arroz copos y lúpulos Tettnanger y Calista. La cervecería celebrará el lanzamiento en Webster Hall el 19 de noviembre con actuaciones en vivo, con entradas disponibles a $14. Blitz Beer estará disponible en paquetes de 6 y 12 latas de 12oz y en grifo en ubicaciones seleccionadas.

블루 포인트 브루잉 컴퍼니는 틸레이 브랜드의 자회사로서 블리츠 비어를 소개합니다. 이것은 그들의 겨울 시즌 라인업을 위한 새로운 아메리칸 라거입니다. 11월부터 2월까지 이용 가능하며, 이 4.8% ABV 라거는 이전에 '쇼가나이'로 알려졌으며, 2023년 그레이트 아메리칸 비어 페스티벌에서 은메달을 수상했습니다. 이 맥주는 필스너 맥아, 쌀 플레이크, 그리고 테트낭거와 칼리스타 홉을 특징으로 합니다. 브루어리는 11월 19일 웨브스터 홀에서 라이브 공연과 함께 런칭을 축하하며, 티켓은 $14에 판매됩니다. 블리츠 비어는 12oz 캔의 6팩과 12팩, 그리고 특정 장소에서 드래프트로 제공될 예정입니다.

Blue Point Brewing Company, une filiale de Tilray Brands, présente Blitz Beer, une nouvelle lager américaine pour sa gamme saisonnière d'hiver. Disponible de novembre à février, cette lager de 4,8% ABV, auparavant connue sous le nom de 'Shouganai', a remporté une médaille d'argent au Great American Beer Festival 2023. La bière est faite de malt pilsner, de riz floconné, et de houblons Tettnanger et Calista. La brasserie célébrera le lancement au Webster Hall le 19 novembre avec des performances en direct, offrant des billets à $14. Blitz Beer sera disponible en packs de 6 et 12 canettes de 12oz et à la pression dans certains lieux sélectionnés.

Blue Point Brewing Company, eine Tochtergesellschaft von Tilray Brands, stellt Blitz Beer vor, ein neues amerikanisches Lager für ihr saisonales Winterangebot. Verfügbar von November bis Februar, hat dieses Lager mit 4,8% ABV, zuvor bekannt als 'Shouganai', eine Silbermedaille beim Great American Beer Festival 2023 gewonnen. Das Bier enthält Pilsner-Malz, gepufften Reis sowie Tettnanger- und Calista-Hopfen. Die Brauerei feiert den Launch am 19. November im Webster Hall mit Live-Performances und verkauft Tickets für $14. Blitz Beer wird in 6er- und 12er-Packs mit 12oz-Dosen sowie vom Fass an ausgewählten Orten erhältlich sein.

Positive
  • Product won Silver Medal at 2023 Great American Beer Festival
  • Expansion of seasonal product portfolio
Negative
  • None.

Insights

This product launch represents a minor expansion of Tilray's craft beer portfolio through its Blue Point Brewery subsidiary. While the beer has won industry recognition with a Silver Medal at the 2023 Great American Beer Festival, the seasonal nature and distribution scope suggest minimal material impact on Tilray's overall revenue. The $14 event ticket price and 4-month availability window indicate this is primarily a brand-building initiative rather than a significant revenue driver for the $1.36B market cap company. The winter seasonal positioning could provide modest differentiation in the competitive craft beer market, but is unlikely to materially affect Tilray's financial performance or stock value.

NEW YORK, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Blue Point Brewing Company, Long Island’s original craft brewery and a subsidiary of Tilray Brands (NASDAQ: TLRY and TSX: TLRY), proudly announces Blitz Beer, a refreshing new American Lager added to Blue Point’s winter seasonal lineup. Available November through February, Blitz Beer offers a crisp, sessionable profile perfect for colder months and festive gatherings.

Introducing Blitz Beer, a refreshing new American Lager added to Blue Point’s winter seasonal lineup

New York has a rich tradition of brewing exceptional American lagers, and Blue Point proudly carries on that legacy with Blitz Beer. This award-winning lager, formerly known as “Shouganai,” earned a Silver Medal at the 2023 Great American Beer Festival in the Contemporary American-Style Lager category.

Crafted with premium ingredients at 4.8% ABV, Blitz Beer combines a blend of pilsner malt and flaked rice for a bright, clean foundation. A hint of Tettnanger and Calista hops add a subtle complexity, ensuring that every sip is smooth and satisfying. Whether fans are cheering for their favorite team or moshing in the pit at a concert, Blitz Beer is crafted to be the perfect cold-weather companion.

On November 19th, Blue Point Brewing invites everyone to celebrate the launch of Blitz Beer at The Blue Point Blitz in New York City’s iconic Webster Hall. For just $14, guests can enjoy live performances by some of NYC’s most exciting emerging bands, including Telescreens, Skorts, and Kareem Rahma’s Tiny Gun. Doors open at 7 p.m., promising an unforgettable night of music and celebration.

Blitz Beer is available in 6-packs and 12-packs of 12oz cans, as well as on draft at Blue Point Brewery and select retailers from November through February. For additional information, visit www.bluepointbrewing.com.

Join Blue Point Brewing at Webster Hall and celebrate the launch of their new Blitz Beer

About Blue Point Brewing Company
Blue Point Brewing Company was founded in 1998 in Patchogue, New York, and is Long Island’s O.G. craft brewery. Twenty-five years later, with a widely appealing portfolio of beer and beyond beer brands, Blue Point has grown to be one of the largest breweries in New York, with a footprint up and down the entire East Coast. Blue Point’s flagship beer, Toasted Lager, has won several awards, including a gold medal at the World Beer Cup. 

For more information about Blue Point Brewing, please visit www.bluepointbrewing.com and follow us on Instagram @BluePointBrewing.

About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. 

For more information on how we open a world of well-being, visit www.Tilray.com  and follow @tilray on all social platforms. 

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication, and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:
Blue Point Brewing Company: Chris Diorio, chris.diorio@tilraybeer.com
Tilray Brands Media: Berrin Noorata, news@tilray.com
Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/9ed87f16-2c1d-4174-8636-a4d15d795bc5

https://www.globenewswire.com/NewsRoom/AttachmentNg/e2b39c30-ac3a-4947-b4fe-45a7676573fe


FAQ

What is Blue Point Brewing's new winter seasonal beer TLRY?

Blue Point Brewing, a Tilray Brands subsidiary, has introduced Blitz Beer, a 4.8% ABV American Lager, as their new winter seasonal offering available from November through February.

When and where is the Blue Point Blitz Beer launch event TLRY?

The Blue Point Blitz celebration will be held on November 19th at Webster Hall in New York City, featuring live performances and $14 tickets.

What awards has Blue Point's Blitz Beer won TLRY?

Blitz Beer, formerly known as 'Shouganai,' won a Silver Medal at the 2023 Great American Beer Festival in the Contemporary American-Style Lager category.

Tilray Brands, Inc.

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