Curtis Mathes Grow Lights, Inc. and SANSA Group Launch Video Series

Rhea-AI Summary

Curtis Mathes Grow Lights, Inc. (OTC: TLED) launched a new video series aimed at helping cannabis growers understand horticultural lighting. Hosted by Dr. Edward Westerfield, the series debuted on February 19, 2021, on CMGL's YouTube channel. The initiative targets misconceptions about LED lighting, which constitutes about 60% of capital spending in indoor cannabis cultivation. CMGL aims to enhance crop yields and profitability by providing science-based insights on lighting choices. The series features commentary from CMGL leadership and expert growers.

Positive

• Launch of a new video series to educate cannabis growers on LED lighting.
• Targeting a significant market segment where lighting accounts for 60% of capital expenditure.
• Potential to increase crop yield and profitability for growers through informed lighting choices.

Negative

• None.

RALEIGH, N.C., Feb. 23, 2021 /PRNewswire/ -- Curtis Mathes Grow Lights, Inc. (CMGL), a subsidiary of Curtis Mathes Corporation (OTC: TLED), launched their new video series to help cannabis growers wade through the confusion surrounding horticultural lighting. The video series began live at CMGL's YouTube® channel on Friday, February 19^th and was hosted by Dr. Edward Westerfield, Chief Digital Media Officer of the SANSA Group.

Curtis Mathes believes that the new series will help horticulturists and decision-makers within the cannabis industry to separate fact from fiction when it comes to selecting and purchasing LED lighting for their crops. "Indoor controlled environment agriculture is a huge segment of cannabis cultivation in the US," said CMGL's COO & lighting designer, Robert Manes, "and as lighting makes up approximately 60% of capital expenditure for an indoor cannabis grow, it is incredibly important to get it right the first time. Using the correct spectrum, power and distribution of light means the difference between growing top shelf flower and lower grade, cheaper cannabis."

SANSA Group is CMGL's right-arm for product marketing in the United States. Dr. Westerfield is the group's media specialist and was instrumental in setting up the video series. The videos will feature commentary from CMGL's President & CSO, Dr. Zacariah Hildenbrand, COO Robert Manes and the company's customers and guest growers. "We have found large commercial growers are proceeding based on out of date and frankly wrong, assumptions about artificial lighting," said Dr. Westerfield, "This series of seminars will provide a science and evidence-based foundation to understand lighting and how plants use that light.  This will allow growers to make decisions that will maximize crop yield....and profits."

About Curtis Mathes Corporation (TLED): TLED is focused on research, development, manufacturing, and sales of state-of-the-art Solid-State Lighting (SSL) in various frequency-specific lighting technologies industries. www.curtismathes.com  /  www.cmgrowlights.com  /  YouTube® Channel

Forward Looking Statements: This press release contains "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations and involve inherent risks and uncertainties, and could cause actual outcomes and results to differ materially from the current expectations. No forward-looking statement can be guaranteed. Forward-looking statements in the press release should be evaluated together with the many uncertainties that affect Curtis Mathes Corporation's business and Curtis Mathes Corporation undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

 

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SOURCE Curtis Mathes Corporation

FAQ

What is the purpose of the new video series launched by Curtis Mathes Corporation (TLED)?

The video series aims to educate cannabis growers about the importance of horticultural lighting and to dispel misconceptions regarding LED lighting.

When did Curtis Mathes Grow Lights, Inc. (TLED) launch their video series?

The video series was launched on February 19, 2021.

Who is hosting the video series for CMGL?

The video series is hosted by Dr. Edward Westerfield, Chief Digital Media Officer of the SANSA Group.

How significant is lighting in the cost structure of indoor cannabis cultivation?

Lighting represents approximately 60% of the capital expenditure for indoor cannabis cultivation.