Corpay Cross-Border Named the Global FX Partner of UFC
Corpay Cross-Border has been named the official and exclusive Global Foreign Exchange (FX) Partner of UFC, the world's premier mixed martial arts organization. As part of this partnership, Corpay will serve as the Presenting Partner of select UFC Fight Nights in Asia, Australia, Europe, and the Middle East.
The partnership includes branded entitlements featuring Corpay's integration into the UFC Fight Deck LED display around the Octagon and branding at the UFC Prep Point. Corpay will also maintain visibility at UFC fight week activities, including press conferences and weigh-ins. The partnership will debut at UFC FIGHT NIGHT Riyadh in Saudi Arabia on February 1st at The Venue, Riyadh.
Corpay Cross-Border è stato nominato Partner Ufficiale ed Esclusivo per il Cambio Valutario Globale (FX) della UFC, la principale organizzazione di arti marziali miste al mondo. Come parte di questa partnership, Corpay sarà il Partner Presentatore di alcune UFC Fight Nights in Asia, Australia, Europa e Medio Oriente.
La partnership include diritti di branding che prevedono l'integrazione di Corpay nel display LED UFC Fight Deck attorno all'Ottagono e la gestione del branding al UFC Prep Point. Corpay avrà anche visibilità durante le attività della settimana del combattimento UFC, comprese conferenze stampa e pesi. La partnership debutterà al UFC FIGHT NIGHT Riyadh in Arabia Saudita il primo febbraio al The Venue, Riyadh.
Corpay Cross-Border ha sido nombrado el Socio Oficial y Exclusivo de Cambio de Divisas Global (FX) de la UFC, la organización de artes marciales mixtas más importante del mundo. Como parte de esta asociación, Corpay será el Socio Presentador de selectas UFC Fight Nights en Asia, Australia, Europa y Oriente Medio.
La asociación incluye derechos de marca que presentan la integración de Corpay en el display LED UFC Fight Deck alrededor del Octágono y el branding en el UFC Prep Point. Corpay también tendrá visibilidad en las actividades de la semana de combates de UFC, incluyendo conferencias de prensa y pesajes. La asociación debutará en el UFC FIGHT NIGHT Riyadh en Arabia Saudita el primero de febrero en The Venue, Riyadh.
Corpay Cross-Border는 세계 최고의 종합격투기 단체 UFC의 글로벌 환율(FX) 파트너로 공식 위임받았습니다. 이번 파트너십의 일환으로 Corpay는 아시아, 호주, 유럽, 중동의 일부 UFC 파이트 나이트의 프레젠팅 파트너로 활동하게 됩니다.
파트너십에는 옥타곤 주변 UFC 파이트 덱 LED 디스플레이에 Corpay의 통합과 UFC 준비 포인트에서의 브랜딩을 포함한 브랜드 권리가 포함됩니다. Corpay는 보도 자료 및 체중 측정을 포함한 UFC 전투 주간 활동에서도 가시성을 유지할 것입니다. 파트너십은 2월 1일 사우디 아라비아 리야드의 The Venue에서 열리는 UFC FIGHT NIGHT 리야드에서 데뷔합니다.
Corpay Cross-Border a été nommé partenaire officiel et exclusif de change international (FX) de l'UFC, l'organisation de sports de combat mixte la plus prestigieuse au monde. Dans le cadre de ce partenariat, Corpay sera le partenaire présentateur de certaines UFC Fight Nights en Asie, en Australie, en Europe et au Moyen-Orient.
Le partenariat inclut des droits de marque intégrant Corpay dans l'affichage LED UFC Fight Deck autour de l'Octogone et du branding au UFC Prep Point. Corpay aura également une visibilité lors des activités de la semaine de combat de l'UFC, y compris des conférences de presse et des pesées. Ce partenariat fera ses débuts lors du UFC FIGHT NIGHT Riyadh en Arabie Saoudite le 1er février au The Venue, Riyadh.
Corpay Cross-Border wurde als offizieller und exklusiver globaler Devisenpartner (FX) der UFC, der weltweit führenden Organisation für Mixed Martial Arts, benannt. Im Rahmen dieser Partnerschaft wird Corpay als Präsentationspartner bei ausgewählten UFC Fight Nights in Asien, Australien, Europa und dem Nahen Osten fungieren.
Die Partnerschaft umfasst Branding-Rechte, die Corpay in die LED-Anzeige des UFC Fight Deck rund um das Octagon und das Branding am UFC Prep Point integrieren. Corpay wird zudem Sichtbarkeit bei den Aktivitäten während der UFC-Kampfwoche, einschließlich Pressekonferenzen und Gewichtskontrollen, behalten. Die Partnerschaft wird beim UFC FIGHT NIGHT Riyadh am 1. Februar im The Venue, Riyadh, debütieren.
- Strategic partnership with UFC expands global brand visibility
- Exclusive rights as Global FX Partner provides competitive advantage
- Multiple branding opportunities across UFC events and platforms
- None.
Insights
This partnership announcement, while notable for brand visibility, has minimal direct financial impact on Corpay's bottom line. The deal primarily focuses on marketing exposure through UFC events, including branding at Fight Nights and presence on the UFC Fight Deck. While this could enhance Corpay's visibility in key international markets, particularly in Asia, Australia, Europe and the Middle East, the immediate revenue impact is likely
The strategic value lies in targeting businesses in sports and entertainment sectors that require cross-border payment solutions. However, without disclosed financial terms or specific performance metrics, it's challenging to quantify the partnership's potential return on investment. The timing aligns with UFC's expansion in the Middle East, starting with the Riyadh event, but this represents more of a long-term brand building exercise than a significant near-term financial catalyst.
Providing access to currency risk management and cross-border payments solutions
"UFC has revolutionized the sport of mixed martial arts, and the team at Corpay Cross-Border is excited to be named their exclusive Global FX Partner,” said Brad Loder, Chief Marketing Officer, Corpay Cross-Border Solutions. “Being recognized as an official partner of a premium global sports brand such as UFC further solidifies Corpay’s position as the currency risk management and cross-border payments solutions company of choice in the world of sports.”
“We’re thrilled to welcome Corpay as a first-time UFC partner,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Corpay provides a valuable service to business looking to streamline the way they manage and pay their expenses. We’re confident the worldwide popularity of UFC and the global reach of our platforms will help them reach new customers.”
Branded Entitlements and Activations
As the Official Global FX Partner of UFC, Corpay will serve as the Presenting Partner of select UFC Fight Nights in
Corpay branding will also be featured on the UFC Prep Point, the pivotal location where each UFC athlete undergoes a safety check with commission officials before entering the Octagon to face their opponent.
Beyond the Octagon, Corpay will also have a highly visible presence at popular UFC fight week activities, including press conferences and weigh-ins, that help build anticipation for the main events.
Corpay will first activate the partnership at UFC FIGHT NIGHT Riyadh in
About Corpay
Corpay, Inc. (NYSE: CPAY) is a global S&P500 corporate payments company that helps businesses and consumers pay expenses in a simple, controlled manner. Corpay’s suite of modern payment solutions help its customers better manage vehicle-related expenses (such as fuelling and parking), travel expenses (e.g. hotel bookings) and payables (e.g. paying vendors). This results in our customers saving time and ultimately spending less. Corpay Cross-Border refers to a group of legal entities owned and operated by Corpay, Inc.
Corpay – Payments made easy. To learn more visit www.corpay.com.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
*“Corpay” in this document primarily refers to the Cross-Border Division of Corpay, Inc. https://www.corpay.com/cross-border; a full listing of the companies that are part of Corpay Cross-Border is available here: https://www.corpay.com/compliance.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241210453199/en/
Corpay Contact:
Brad Loder
Chief Marketing Officer
Corpay Cross-Border Solutions
+1 (647) 627-6635
brad.loder@corpay.com
Source: Corpay, Inc.
FAQ
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