TELUS International Becomes TELUS Digital Experience

Rhea-AI Summary

TELUS International (TIXT) announced its rebranding to TELUS Digital Experience, effective Q3 2024. The rebrand reflects its strategic shift to focus on AI and digital transformation solutions, including AI data platforms, virtual assistants, and proprietary software. TELUS aims to position itself as a leading partner for global brands, leveraging advanced AI to optimize customer experiences. Despite the name change, the company will retain its TIXT trading symbol.

Positive

• Rebranding indicates strategic focus on AI and digital transformation.
• Maintenance of trading symbol TIXT ensures continuity for investors.
• Development of proprietary software, such as GenAI Jumpstart and Fuel iX.
• Expansion of technology partner ecosystem enhances vendor-agnostic approach.
• Commitment to ethical standards and governance principles.

Negative

• Rebranding process expected to complete by Q3 2024, indicating potential for prolonged transition period.
• No immediate financial or performance metrics provided to support the rebrand's benefits.

The new digital brand underscores the organization’s evolution and expertise in AI and GenAI solutions, working as a transformation partner for digital customer experience (CX), AI data solutions, trust and safety and more

VANCOUVER, British Columbia--(BUSINESS WIRE)-- TELUS International (NYSE and TSX: TIXT), a leading digital customer experience (CX) innovator that designs, builds and delivers next-generation solutions, including artificial intelligence (AI) and content moderation, today announced it is rebranding to TELUS Digital Experience. The rebrand, expected to be completed in the third quarter of 2024, reflects the company’s evolved business strategy to become the AI-fueled CX partner of choice for global and disruptive brands and fortifies its role as a forward-thinking industry leader focused on continued technological advancement and innovation.

“This is an important day for our team members around the world as we announce the next chapter of our journey with our rebranding to TELUS Digital Experience. Our new brand will showcase our focus on delivering innovative and human-aligned AI outcomes and exceptional experiences for our customers and partners, globally,” said TELUS President and CEO, and TELUS International Board Chair, Darren Entwistle. “Progressing from TELUS International to TELUS Digital Experience enables us to continue building on the significant strength, global recognition and momentum of our TELUS brand, while better reflecting our capabilities as a leading end-to-end digital transformation partner. Indeed, this evolution reinforces our team’s long-standing commitment to helping our clients meet the dynamic needs of their customers when, where and how they want to be served, bringing together the power of digital transformation and AI with the realization of human potential.”

The TELUS Digital Experience rebranding underscores the company’s expertise in AI and GenAI solutions, which includes the creation of intellectual property and the ongoing development of proprietary software, tools and platforms spanning the digital continuum. This includes GenAI Jumpstart accelerator engagements that deliver virtual assistant prototypes in eight weeks; Fuel iX, an enterprise-grade AI engine; and its AI Data Platform, featuring Fine-Tune Studio and Experts Engine, that optimizes multimodal, multi-language workflows as well as dataset creation, collection, enhancement, training and translation processes for complex AI use cases. The rebrand is also an acknowledgement of the company’s progress in further expanding its highly-curated technology partner ecosystem to strengthen its agile vendor-agnostic approach that aligns with today’s client requirements.

“The TELUS Digital Experience brand embodies our company’s advanced technology and capabilities, and the exceptional talent, knowledge and skills of our global team. Our evolved market presence also aligns with our sustained focus on meeting our clients’ complex, end-to-end digital requirements, a standard we have maintained for the past two decades,” said Jeff Puritt, President and CEO of TELUS International. “As significant technology advancements continue to fuel unprecedented use cases, companies are sprinting to capitalize on the seemingly limitless potential. The new TELUS Digital Experience brand is in sync with this paradigm shift and represents our commitment to continue working in a responsible manner to maintain strong governance principles and ethical standards that foster diversity and inclusivity, and proactively mitigate the broader impacts of AI on individuals and communities worldwide.”

TELUS Digital Experience will continue to offer its clients best-in-class, end-to-end digital CX and digital transformation experiences. The rebrand will not include a change to the company’s legal name or trading symbol (TIXT). To learn more about our new brand or connect about our existing scope of services, please visit us at: https://telusdigital.com/rebrand

About TELUS International
TELUS International (NYSE & TSX: TIXT) designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys, enabling them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS International’s integrated solutions span digital strategy, innovation, consulting and design, IT lifecycle including managed solutions, intelligent automation and end-to-end AI data solutions including computer vision capabilities, as well as omnichannel CX and trust and safety solutions including content moderation. Fueling all stages of company growth, TELUS International partners with brands across strategic industry verticals, including tech and games, communications and media, ecommerce and fintech, banking, financial services and insurance, healthcare, and others.

TELUS International’s unique caring culture promotes diversity and inclusivity through its policies, team member resource groups and workshops, and equal employment opportunity hiring practices across the regions where it operates. Since 2007, the company has positively impacted the lives of more than 1.2 million citizens around the world, building stronger communities and helping those in need through large-scale volunteer events and charitable giving. Five TELUS International Community Boards have provided $5.6 million in funding to grassroots charitable organizations since 2011. Learn more at telusinternational.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240611472571/en/

TELUS International Investor Relations

Olena Lobach

ir@telusinternational.com

TELUS International Media Relations

Ali Wilson

media.relations@telusinternational.com

Source: TELUS International

FAQ

What is the new name for TELUS International?

TELUS International is rebranding to TELUS Digital Experience.

When will TELUS International complete its rebranding?

The rebranding to TELUS Digital Experience is expected to complete in Q3 2024.

Will TELUS International's trading symbol change after the rebranding?

No, TELUS International will retain its trading symbol TIXT.

What new technologies is TELUS Digital Experience focusing on?

TELUS Digital Experience will focus on AI, GenAI solutions, and digital transformation, including virtual assistants and proprietary software like GenAI Jumpstart and Fuel iX.

How does the rebranding reflect TELUS International's business strategy?

The rebranding to TELUS Digital Experience represents a strategic shift towards becoming an AI-fueled partner for global brands, enhancing digital customer experiences.