TELUS Digital Officially Launches Global Rebrand
TELUS Digital (NYSE and TSX: TIXT) has officially rebranded from TELUS International, reflecting its commitment to providing digital-first experiences across all client services. The company aims to seamlessly integrate digital, AI-powered, and human interactions to optimize customer journeys and employee experiences.
Key highlights include:
- Jason Macdonnell appointed as Acting CEO and President of TELUS Digital Customer Experience
- Tobias Dengel as President of TELUS Digital Solutions
- AI-related business contributed ~15% to overall revenue in H1 2024, growing 13% YoY
- Launch of Fuel iX, an advanced GenAI engine, and Fuel EX, an employee productivity application
- Introduction of Humanity-in-the-loop principles for responsible AI approach
- Continued recognition as an industry leader with multiple awards and certifications
TELUS Digital (NYSE e TSX: TIXT) ha ufficialmente cambiato nome da TELUS International, riflettendo il suo impegno a fornire esperienze digitali prima di tutto attraverso tutti i servizi ai clienti. L'azienda mira a integrare in modo armonioso interazioni digitali, alimentate dall'IA e umane per ottimizzare i percorsi dei clienti e le esperienze dei dipendenti.
Tra i principali punti salienti ci sono:
- Jason Macdonnell nominato CEO ad interim e Presidente di TELUS Digital Customer Experience
- Tobias Dengel come Presidente di TELUS Digital Solutions
- Il business legato all'IA ha contribuito per circa il 15% al fatturato complessivo nel primo semestre del 2024, con una crescita del 13% su base annua
- Lanciatore di Fuel iX, un avanzato motore GenAI, e Fuel EX, un'applicazione per la produttività dei dipendenti
- Introduzione dei principi di Human-in-the-loop per un approccio responsabile all'IA
- Continua riconoscimento come leader di settore con numerosi premi e certificazioni
TELUS Digital (NYSE y TSX: TIXT) ha rebrandeado oficialmente de TELUS International, reflejando su compromiso de proporcionar experiencias digitales primero en todos los servicios al cliente. La empresa tiene como objetivo integrar sin problemas interacciones digitales, impulsadas por IA y humanas para optimizar los viajes de los clientes y las experiencias de los empleados.
Los aspectos más destacados incluyen:
- Jason Macdonnell nombrado CEO interino y Presidente de TELUS Digital Customer Experience
- Tobias Dengel como Presidente de TELUS Digital Solutions
- El negocio relacionado con IA contribuyó aproximadamente al 15% de los ingresos totales en el primer semestre de 2024, creciendo un 13% interanual
- Lanzamiento de Fuel iX, un motor GenAI avanzado, y Fuel EX, una aplicación de productividad para empleados
- Introducción de principios de Humanidad-en-el-ciclo para un enfoque responsable de IA
- Reconocimiento continuo como líder de la industria con múltiples premios y certificaciones
TELUS Digital (NYSE 및 TSX: TIXT)는 TELUS International에서 공식적으로 리브랜딩하였으며, 모든 고객 서비스에서 디지털 우선 경험을 제공하겠다는 의지를 반영합니다. 이 회사는 고객 여정과 직원 경험을 최적화하기 위해 디지털, AI 기반, 인간 상호작용을 원활하게 통합하는 것을 목표로 하고 있습니다.
주요 하이라이트는 다음과 같습니다:
- Jason Macdonnell이 TELUS Digital Customer Experience의 임시 CEO 겸 사장으로 임명됨
- Tobias Dengel이 TELUS Digital Solutions의 사장으로 임명됨
- AI 관련 비즈니스가 2024년 상반기 전체 수익의 약 15%를 기여했으며, 전년 대비 13% 성장함
- 고급 GenAI 엔진인 Fuel iX와 직원 생산성 애플리케이션인 Fuel EX 출시
- 책임 있는 AI 접근을 위한 휴먼-인-더-루프 원칙 도입
- 여러 상과 인증으로 업계 리더로서의 지속적인 인정
TELUS Digital (NYSE et TSX : TIXT) a officiellement changé de nom de TELUS International, reflétant son engagement à fournir des expériences numériques en priorité dans tous les services aux clients. L'entreprise vise à intégrer de manière optimale les interactions numériques, alimentées par l'IA et humaines pour optimiser les parcours clients et les expériences des employés.
Les principaux points forts incluent :
- Jason Macdonnell nommé PDG par intérim et Président de TELUS Digital Customer Experience
- Tobias Dengel en tant que Président de TELUS Digital Solutions
- Les activités liées à l'IA ont contribué à environ 15 % du chiffre d'affaires total au premier semestre 2024, avec une croissance de 13 % par rapport à l'année précédente
- Lancement de Fuel iX, un moteur GenAI avancé, et de Fuel EX, une application de productivité pour employés
- Introduction des principes de l’Humanité-en-lecture pour une approche responsable de l'IA
- Reconnaissance continue en tant que leader de l'industrie avec de nombreux prix et certifications
TELUS Digital (NYSE und TSX: TIXT) hat sich offiziell von TELUS International umbenannt, was das Engagement des Unternehmens widerspiegelt, digiital-first Erlebnisse in allen Kundendiensten bereitzustellen. Das Unternehmen zielt darauf ab, digiital, KI-gesteuerte und menschliche Interaktionen nahtlos zu integrieren, um die Kundenreisen und die Erfahrungen der Mitarbeiter zu optimieren.
Wichtige Highlights sind:
- Jason Macdonnell zum kommissarischen CEO und Präsidenten von TELUS Digital Customer Experience ernannt
- Tobias Dengel als Präsident von TELUS Digital Solutions
- Das KI-bezogene Geschäft trug im ersten Halbjahr 2024 etwa 15% zum Gesamtumsatz bei und wuchs um 13% im Jahresvergleich
- Einführung von Fuel iX, einer fortschrittlichen GenAI-Engine, und Fuel EX, einer Produktivitätsanwendung für Mitarbeiter
- Einführung der Humanity-in-the-loop-Prinzipien für einen verantwortungsvollen KI-Ansatz
- Fortgesetzte Anerkennung als Branchenführer mit mehreren Auszeichnungen und Zertifizierungen
- AI-related business grew 13% year-over-year, contributing 15% to overall revenue in H1 2024
- Launch of Fuel iX and Fuel EX, advanced GenAI solutions for digital transformation and employee productivity
- Named a Leader for the sixth consecutive year on the Everest Group PEAK Matrix for CXM Services - Americas
- First in the world to be internationally certified in Privacy by Design (ISO 31700-1) for GenAI customer support tool
- Included on The IAOP Global Outsourcing 100® list for the eighth consecutive year
- None.
Insights
The rebranding of TELUS International to TELUS Digital represents a strategic shift towards a digital-first approach, aligning with the growing importance of AI and digital solutions in the customer experience industry. The company's focus on AI-related business, contributing
The launch of Fuel iX and Fuel EX demonstrates TELUS Digital's commitment to innovation and ability to create cutting-edge solutions. This, coupled with their numerous industry awards and recognitions, positions them as a leader in the CX and AI space. However, investors should note that while the rebranding and strategic focus are positive, the real test will be in the company's ability to translate these initiatives into sustained financial growth and market share expansion in the competitive digital transformation landscape.
TELUS Digital's rebranding reflects a broader industry trend towards integrated digital solutions and AI-powered customer experiences. The company's Fuel iX and Fuel EX platforms showcase their capability to develop proprietary AI technologies, which is important for maintaining a competitive edge in the rapidly evolving tech landscape.
Their emphasis on "Humanity-in-the-loop" principles for AI governance is noteworthy, addressing growing concerns about responsible AI use. This approach could potentially mitigate risks associated with AI implementation and enhance trust among clients and end-users. However, the tech industry is highly dynamic and TELUS Digital will need to continuously innovate to stay ahead. Investors should monitor how effectively the company balances AI advancement with ethical considerations, as this balance will likely become a key differentiator in the market.
Humanity-in-the-loop principles highlight the company’s commitment to responsible AI
TELUS Digital’s rebrand follows the leadership appointments of Jason Macdonnell to Acting CEO, TELUS Digital and President, TELUS Digital Customer Experience, and Tobias Dengel to President, TELUS Digital Solutions, announced on August 2. Their closely-aligned roles took effect on September 3, with Jason overseeing client care, loyalty, cost efficiency and digital transformation excellence, and Tobias progressing the company’s digital and generative AI (GenAI) strategy to deliver best-in-class solutions across digital, GenAI and AI modeling business streams.
“Since our company’s inception in 2005, and throughout its evolution to TELUS Digital, we have advanced our leadership in the global customer experience industry and become a trusted partner to the world’s largest and most disruptive brands on the strength of our technology capabilities and expertise, and the grit and dedication of our team,” said Jason Macdonnell, President, TELUS Digital Customer Experience. “Today’s official rebrand to TELUS Digital aligns our company name even closer with our full spectrum of innovative solutions, both existing and prospective, which elevate end-to-end customer journeys, solve business challenges, mitigate risks, safeguard individuals, and drive continuous progress.”
TELUS Digital poised to seize the momentum in AI-related revenue growth
TELUS Digital's strategy remains solidly rooted in proactively embracing the latest technologies. The company continues to expand its AI-related business, which contributed approximately
In April, the company launched Fuel iX, an advanced GenAI engine designed to accelerate digital transformation to drive impactful results while providing enhanced operational efficiency, scalability, and valuable insights. The subsequent July launch of Fuel EX, an employee productivity and knowledge search application powered by Fuel iX, further underscores the company’s ability to continuously create state-of-the-art solutions to meet the evolving needs of modern businesses.
"We have a unique edge in the CX industry because of our highly-curated and integrated capabilities across digital design and development, AI data services and human-centered CX experiences, which can be tailored to client specifications and woven together across the entire customer journey," said Tobias Dengel, President of TELUS Digital Solutions. "Importantly, as a conscientious leader in the digital economy, we recognize that we must consider the broader, enduring impact of our work with AI and other transformational technologies beyond the scope of our business. We know that how we work is just as important as what we do, and our company has prioritized the implementation of robust governance practices. These are the shared responsibility of our team members and help ensure our decisions are human-centered and our actions reflect the caring culture that remains a core element of our company’s DNA.”
As part of today’s rebrand to TELUS Digital, the company also unveiled its Humanity-in-the-loop principles. The principles provide a robust foundation for the company and its team members to guide its responsible approach to AI design, implementation, deployment and governance, while remaining flexible in order to adapt to the ongoing evolution of AI, its emerging use cases and how it is legislated around the world.
A legacy of distinguished awards and global recognition
TELUS Digital has received numerous awards, rankings and third-party recognition to help solidify its position as a top global industry leader over the years. Most recently the company was:
-
Named a Leader for the sixth consecutive year on the Everest Group PEAK Matrix for CXM Services -
Americas . - Awarded the Best Informational Bot Solution for the fourth consecutive year from the AI Breakthrough Awards, recognizing trailblazing companies, technologies and products in the field of AI around the world.
- The first in the world to be internationally certified in Privacy by Design (ISO 31700-1) for powering the TELUS GenAI customer support tool with Fuel iX, its enterprise-grade GenAI engine.
- Selected for a Trailblazing Techquity Innovation Award from HLTH for its AI-powered mobile app, Vocable, designed to aid nonverbal, paralyzed and disabled individuals communicate using head movements and speech.
- Included on The IAOP Global Outsourcing 100® list for the eighth consecutive year, as one of the best CX providers across size and growth, customer references, awards and certifications, and programs for innovation and CSR.
The rebrand to TELUS Digital will not include a change to the company’s legal name or trading symbol (TIXT). To learn more about TELUS Digital and to connect about its scope of services and solutions, please visit: telusdigital.com.
About TELUS Digital
TELUS Digital (NYSE & TSX: TIXT) crafts unique and enduring experiences for customers and employees, and creates future-focused digital transformations that stand the test of time. We are the brand behind the brands. Our global team members are both passionate ambassadors of our clients’ products and services, and visionary technology experts resolute in our pursuit to elevate their end customer journeys, solve business challenges, mitigate risks, and drive continuous innovation. Our portfolio of capabilities spans digital customer experience and digital solutions, including digital IT services, such as cloud solutions and AI-fueled automation, trust and safety services, AI data solutions, including expertise in computer vision, and front-end digital design and consulting services. Fuel iX is TELUS Digital’s proprietary GenAI engine at the heart of our innovation, helping enterprises advance their GenAI pilots to working prototypes and production at scale, quickly, securely and responsibly across multiple environments, applications and clouds.
Powered by purpose, TELUS Digital leverages technology, human ingenuity and compassion to fuel remarkable outcomes and create inclusive, thriving communities in the regions where we operate around the world. Guided by our Humanity-in-the-loop principles, we take a responsible approach to the transformational technologies we develop and deploy by proactively considering and addressing the broader impacts of our work. Learn more at: telusdigital.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240918815547/en/
TELUS Digital Investor Relations
Olena Lobach
ir@telusdigital.com
TELUS Digital Media Relations
Ali Wilson
media.relations@telusdigital.com
Source: TELUS Digital
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