Thryv’s Newest AI Tool Helps Small Businesses Respond to Online Reviews in Seconds
Thryv (NASDAQ: THRY) has launched AI Review Response, a new tool enabling small businesses to efficiently respond to online reviews across 24 platforms including Google Business Profile, YP.com, and Trustpilot. The tool aggregates reviews in one view and generates three AI-powered response options that businesses can customize. This development addresses a critical need, as research shows 69% of customers expect responses within a week, and 95% read online reviews before shopping. The tool is part of Thryv's expanding AI-powered offerings, which include Social Media Management Tool and Pro Campaign Editor.
Thryv (NASDAQ: THRY) ha lanciato AI Review Response, un nuovo strumento che consente alle piccole imprese di rispondere in modo efficiente alle recensioni online su 24 piattaforme, tra cui Google Business Profile, YP.com e Trustpilot. Lo strumento aggrega le recensioni in un'unica vista e genera tre opzioni di risposta alimentate dall'IA che le imprese possono personalizzare. Questo sviluppo risponde a una necessità critica, poiché le ricerche mostrano che il 69% dei clienti si aspetta risposte entro una settimana e il 95% legge le recensioni online prima di acquistare. Lo strumento fa parte dell'offerta in espansione di Thryv in ambito IA, che include il Social Media Management Tool e il Pro Campaign Editor.
Thryv (NASDAQ: THRY) ha lanzado AI Review Response, una nueva herramienta que permite a las pequeñas empresas responder de manera eficiente a las reseñas en línea en 24 plataformas, incluyendo Google Business Profile, YP.com y Trustpilot. La herramienta agrega las reseñas en una única vista y genera tres opciones de respuesta impulsadas por IA que las empresas pueden personalizar. Este desarrollo aborda una necesidad crítica, ya que investigaciones muestran que el 69% de los clientes espera respuestas en una semana y el 95% lee reseñas en línea antes de comprar. La herramienta forma parte de la creciente oferta de soluciones impulsadas por IA de Thryv, que incluye la herramienta de gestión de redes sociales y el Pro Campaign Editor.
Thryv (NASDAQ: THRY)는 AI Review Response를 출시했습니다. 이 새로운 도구는 소규모 기업이 Google 비즈니스 프로필, YP.com 및 Trustpilot을 포함한 24개 플랫폼에서 온라인 리뷰에 효율적으로 응답할 수 있도록 지원합니다. 이 도구는 리뷰를 한 화면에서 집계하고 기업이 사용자 지정할 수 있는 세 가지 AI 기반 응답 옵션을 생성합니다. 이 개발은 중요한 필요성을 해결하며, 연구에 따르면 69%의 고객이 일주일 이내에 응답을 기대하고 95%가 구매 전에 온라인 리뷰를 읽습니다. 이 도구는 Thryv의 AI 기반 솔루션의 확장된 제공의 일환으로, 소셜 미디어 관리 도구와 프로 캠페인 편집기를 포함합니다.
Thryv (NASDAQ: THRY) a lancé AI Review Response, un nouvel outil permettant aux petites entreprises de répondre efficacement aux avis en ligne sur 24 plateformes, notamment Google Business Profile, YP.com et Trustpilot. Cet outil agrège les avis en une seule vue et génère trois options de réponse alimentées par l'IA que les entreprises peuvent personnaliser. Ce développement répond à un besoin essentiel, car des recherches montrent que 69 % des clients s'attendent à des réponses dans la semaine et que 95 % lisent les avis en ligne avant d'acheter. Cet outil fait partie de l'offre croissante de solutions alimentées par l'IA de Thryv, qui comprend le Social Media Management Tool et le Pro Campaign Editor.
Thryv (NASDAQ: THRY) hat AI Review Response eingeführt, ein neues Tool, das kleinen Unternehmen ermöglicht, effizient auf Online-Bewertungen über 24 Plattformen zu reagieren, darunter Google Business Profile, YP.com und Trustpilot. Das Tool aggregiert Bewertungen in einer Ansicht und generiert drei KI-gestützte Optionsantworten, die Unternehmen anpassen können. Diese Entwicklung reagiert auf ein dringendes Bedürfnis, da Recherchen zeigen, dass 69% der Kunden innerhalb einer Woche mit Antworten rechnen und 95% Online-Bewertungen vor dem Kauf lesen. Das Tool ist Teil des wachsenden AI-gestützten Angebots von Thryv, zu dem auch das Social Media Management Tool und der Pro Campaign Editor gehören.
- Launch of new AI-powered review management tool expanding product portfolio
- Integration with 24 major review platforms providing comprehensive coverage
- Addresses critical market need with 95% of consumers reading reviews before purchase
- None.
Insights
The launch of Thryv's AI Review Response tool represents an incremental product enhancement rather than a significant revenue driver. While addressing a real pain point for SMBs, this feature is primarily a competitive necessity in the crowded small business software market rather than a game-changing innovation.
The tool aggregates reviews from 24 review sites and offers AI-generated responses, but similar capabilities are already available from competitors. The business impact will likely be modest, helping with customer retention but unlikely to drive substantial new customer acquisition or revenue growth.
Given Thryv's current market cap of
With AI Review Response, SMBs can easily enhance their online reputation
“Thryv AI Review Response helps small businesses with limited resources maintain the high level of online engagement needed to build customer loyalty and trust.” (Photo: Business Wire)
“Reviews play a critical role in consumer purchase-intent. They are particularly important for small businesses that rely on their reputation and word of mouth, not a large marketing budget, to grow their customer base,” said Rees Johnson, Chief Product Officer of Thryv. “Thryv AI Review Response helps small businesses with limited resources maintain the high level of online engagement needed to build customer loyalty and trust.”
How It Works
Thryv aggregates reviews from over 24 popular review sites into one view. When someone leaves feedback about the client’s business on a review site, clients can use AI Review Response by clicking the AI wand that instantly generates three review responses. They then select the response they like best out of the three options, or they can request more response options to choose from. After adjusting the message to match their brand voice (or leaving it as is), they simply hit “reply.”
The impact of generative AI in reducing friction in the review response process can be powerful, particularly considering Yext research that shows that overall,
Why Reviews Matter
Positive reviews play a major role in buyer behavior: 95 percent of consumers read online reviews before they shop and 58 percent say they would pay more for the products of a brand with good reviews.2 However, it’s not just the accumulation of positive reviews that matters. Authenticity counts. Sixty-four percent of people would prefer to buy from a responsive company than from one with a perfect rating a Trustpilot survey found.3
Thryv AI Review Response is the latest addition to Thryv’s growing AI-powered offerings, including the recently released AI-enhanced Social Media Management Tool and the Pro Campaign Editor that comes with a built-in AI assistant for copywriting email campaigns. Click here or more information on Thryv AI Review Response.
About Thryv
Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading do-it-all small business software platform that empowers small businesses to modernize how they work. It offers small business owners everything they need to communicate effectively, manage their day-to-day operations, and grow — all in one place — giving up to 20 hours back in their week4. Thryv’s customizable platform features three centers: Thryv® Command Center, a freemium central communications hub, Thryv Business Center™ and Thryv Marketing Center™. Approximately 300,000 businesses globally use Thryv software to connect with local customers and take care of everything they do, start to finish. For more information, visit www.thryv.com.
1 Yext
2 Brand Rated
3 Trustpilot
4 Based on Thryv survey sample of 181 clients. Calculations assume a 40-hour work week. Results may vary.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112187439/en/
Media Contact:
Julie Murphy
Thryv, Inc.
617.967.5426
julie.murphy@thryv.com
Investor Contact:
Cameron Lessard
Thryv, Inc.
214.773.7022
cameron.lessard@thryv.com
Source: Thryv
FAQ
What is Thryv's new AI Review Response tool and when was it launched?
How many review platforms does Thryv's AI Review Response tool support?
What percentage of consumers read online reviews before shopping according to Thryv's PR?
