Thryv Hosts Analyst Day, Announces SaaS Inflection Points and Key Strategic Priorities
Thryv Holdings (NASDAQ:THRY) hosted an Analyst Day highlighting its strategic priorities and financial outlook. The company announced its recent acquisition of Keap, which enhances their marketing automation capabilities and global reach. Thryv unveiled two new offerings: the Thryv Reporting Center for business metrics and the upcoming Thryv Workforce Center for employee management. The company projects achieving majority SaaS revenue by 2025, with 18-20% organic growth and SaaS EBITDA reaching mid-teens margins. Thryv plans to exit Marketing Services by 2028, extending print directory cycles from 18 to 24 months, while expecting $250-300 million in unlevered FCF from 2025 to 2030.
Thryv Holdings (NASDAQ:THRY) ha ospitato una Giornata degli Analisti per evidenziare le sue priorità strategiche e le prospettive finanziarie. L'azienda ha annunciato l'acquisizione recente di Keap, che migliora le loro capacità di automazione marketing e la loro portata globale. Thryv ha presentato due nuove offerte: il Thryv Reporting Center per le metriche aziendali e il prossimo Thryv Workforce Center per la gestione dei dipendenti. L'azienda prevede di raggiungere la maggioranza delle entrate SaaS entro il 2025, con una crescita organica dell'18-20% e un EBITDA SaaS che raggiunge margini in media nel settore dei teenager. Thryv prevede di uscire dai Servizi di Marketing entro il 2028, estendendo i cicli della directory cartacea da 18 a 24 mesi, mentre si aspetta un flusso di cassa libero non indebitato di $250-300 milioni dal 2025 al 2030.
Thryv Holdings (NASDAQ:THRY) organizó un Día de Analistas destacando sus prioridades estratégicas y perspectivas financieras. La compañía anunció su reciente adquisición de Keap, que mejora sus capacidades de automatización de marketing y su alcance global. Thryv presentó dos nuevas ofertas: el Thryv Reporting Center para métricas comerciales y el próximo Thryv Workforce Center para la gestión de empleados. La empresa proyecta lograr la mayoría de ingresos SaaS para 2025, con un crecimiento orgánico del 18-20% y un EBITDA de SaaS alcanzando márgenes medios en el sector. Thryv planea salir de los Servicios de Marketing para 2028, extendiendo los ciclos de directorios impresos de 18 a 24 meses, mientras espera un flujo de caja libre no apalancado de $250-300 millones desde 2025 hasta 2030.
Thryv Holdings (NASDAQ:THRY)는 전략적 우선 사항과 재정 전망을 강조하는 애널리스트 데이를 개최했습니다. 회사는 마케팅 자동화 기능과 글로벌 범위를 강화하는 Keap의 최근 인수를 발표했습니다. Thryv는 비즈니스 메트릭스를 위한 Thryv Reporting Center와 직원 관리를 위한 다가오는 Thryv Workforce Center라는 두 가지 새로운 제품을 공개했습니다. 회사는 2025년까지 SaaS 수익의 대다수를 달성할 것으로 예상하고 있으며, 18-20%의 유기적 성장과 mid-teens 마진의 SaaS EBITDA를 예상하고 있습니다. Thryv는 2028년까지 마케팅 서비스에서 철수할 계획이며, 인쇄 디렉토리 사이클을 18개월에서 24개월로 연장할 예정이며, 2025년부터 2030년까지 $250-300 백만 달러의 비부채 자유 현금을 기대하고 있습니다.
Thryv Holdings (NASDAQ:THRY) a organisé une Journée des Analystes pour mettre en avant ses priorités stratégiques et ses perspectives financières. L'entreprise a annoncé son acquisition récente de Keap, qui améliore ses capacités d'automatisation marketing et son rayonnement mondial. Thryv a dévoilé deux nouvelles offres : le Thryv Reporting Center pour les indicateurs d'affaires et le prochain Thryv Workforce Center pour la gestion des employés. L'entreprise prévoit d'atteindre la majorité de ses revenus SaaS d'ici 2025, avec une croissance organique de 18 à 20 % et un EBITDA SaaS atteignant des marges dans la moyenne des adolescentes. Thryv prévoit de sortir des services marketing d'ici 2028, en prolongeant les cycles des annuaires imprimés de 18 à 24 mois, tout en s'attendant à un flux de trésorerie libre non endetté de 250-300 millions de dollars entre 2025 et 2030.
Thryv Holdings (NASDAQ:THRY) veranstaltete einen Analystentag, um seine strategischen Prioritäten und finanziellen Ausblicke hervorzuheben. Das Unternehmen gab seine kürzliche Übernahme von Keap bekannt, die ihre Marketingautomatisierungsfähigkeiten und globale Reichweite verbessert. Thryv stellte zwei neue Angebote vor: das Thryv Reporting Center für Geschäftsdaten und das kommende Thryv Workforce Center für die Mitarbeiterverwaltung. Das Unternehmen plant, bis 2025 die Mehrheit der SaaS-Einnahmen zu erreichen, mit einem organischen Wachstum von 18-20% und einem SaaS-EBITDA, das mittlere Margen im Teenagerbereich erreicht. Thryv plant, bis 2028 aus den Marketing-Dienstleistungen auszutreten und die Druckverzeichniszyklen von 18 auf 24 Monate zu verlängern, wobei ein unverschuldeter FCF von 250-300 Millionen US-Dollar von 2025 bis 2030 erwartet wird.
- Projected 18-20% organic SaaS revenue growth for 2025
- Expected Keap revenue of $75m-$78m in 2025
- Anticipated SaaS Adjusted Gross Margin of 74% in 2025, improving to ~80% medium-term
- Projected $250-300 million unlevered FCF from print business (2025-2030)
- Expected $10m in Keap acquisition synergies
- Marketing Services Revenue projected to decline ~35%
- Complete exit from Marketing Services business by 2028
- Keap's revenue growth pause until 2026
Insights
The strategic update reveals significant transformation milestones for Thryv. The acquisition of Keap and projected
The planned exit from Marketing Services by 2028 represents a strategic pivot, with expected
The launch of Reporting and Workforce Centers demonstrates product expansion strategy, potentially driving higher revenue per customer and reducing churn through increased platform stickiness.
The product strategy shows strong market positioning in the SMB SaaS space. The Keap acquisition brings critical marketing automation capabilities and an established partner ecosystem, accelerating international expansion. The new centers approach demonstrates platform evolution from point solutions to a comprehensive business management suite.
The Rule of 40 performance target and projected majority SaaS revenue by 2025 indicates successful execution of digital transformation. The focus on automations and reporting capabilities addresses core SMB pain points, while the upcoming Workforce Center tackles the growing challenge of employee management and payroll integration.
Company highlights growth opportunities, strategy and medium-term financial outlook
“We have continued to execute on our transformation strategy and improve our SaaS metrics as we help 100,000-plus small business clients communicate efficiently, run their business and grow their brand,” said Joe Walsh, Thryv Chairman and CEO. “Our recent acquisition of Keap expands our integrated set of marketing and sales solutions and adds a strong global partner channel. We have an expanding center approach, announcing the launch of two new centers, and are increasing paid centers per client, demonstrating the success of our land-and-expand strategy. Our 2025 outlook and a medium-term outlook shared today validates the strength of our product portfolio, business model and balance sheet.”
Key takeaways from Thryv’s Analyst Day conference:
SaaS Metrics:
- Positioned for long-term Rule of 40 performance, Thryv is on track to achieve majority SaaS Revenue in 2025.
- SaaS EBITDA will be the majority of Consolidated EBITDA in 2026.
- Total Revenue and EBITDA will be growing in 2027 and beyond.
Keap Acquisition Update:
- Realizes cost savings and an enhanced competitive advantage with the addition of Keap’s in-demand automations product.
- Accelerates innovation roadmap with expansion of product development and engineering teams.
-
Benefits from a mature partner channel and deeper market penetration in North American and key international markets, including
Europe andAustralia .
Announces Launch of Two New Centers:
- Thryv Reporting Center™: this newly launched offering brings key performance metrics to business owners at the touch of a finger, enabling quick data-driven decisions. Out-of-the-box reports cover sales, appointments, SMS and email marketing, customer insights, and team activity.
- Thryv Workforce Center™: slated to launch in H2 of 2025, this Center streamlines both employee management and payroll, giving SMBs an all-in-one solution to easily onboard, track, and pay their workforce.
Exiting of Marketing Services by 2028
- Thryv to lengthen the print directory cycle from 18 to 24 months.
- Rationalizing costs while migrating digital clients to SaaS subscribers.
-
Print business to provide robust unlevered FCF of approximately
$250 -$300 million
Update on Long-Range SaaS Metrics
-
2025 Outlook:
-
Organic SaaS Revenue: Growth of
18% -20% -
Keap Revenue:
$75m -$78m -
SaaS Adjusted Gross Margin:
74% -
SaaS EBITDA: Mid-teens margin;
$10m -
Marketing Services Revenue: Decline of ~
35% - Marketing Services EBITDA: Margins in the mid-twenties
-
Organic SaaS Revenue: Growth of
-
Medium-term Outlook:
-
Organic SaaS Revenue: Growth of ~
20% - Keap Revenue: Return to Growth in 2026
-
SaaS Adjusted Gross Margin: ~
80% -
SaaS EBITDA: ~
20% margin - Marketing Services Revenue: Last publications in 2028; cash collected through 2030
- Marketing Services EBITDA: Margins in the mid-twenties
-
Organic SaaS Revenue: Growth of ~
Those that would like to join the webcast, starting at 9:00 a.m. EDT, can access here.
About Thryv
Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading do-it-all small business software platform that empowers small businesses to modernize how they work. It offers small business owners everything they need to communicate effectively, manage their day-to-day operations, and grow — all in one place — giving up to 20 hours back in their week1. Thryv’s customizable platform features four centers: Thryv® Command Center, a freemium central communications hub, Thryv Business Center™, Thryv Marketing Center™ and Thryv Reporting Center™. Approximately 300,000 businesses globally use Thryv software to connect with local customers and take care of everything they do, start to finish. For more information, visit www.thryv.com.
1Based on Thryv survey sample of 181 clients. Calculations assume a 40-hour work week. Results may vary.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241203425326/en/
Media Contact:
Julie Murphy
Thryv, Inc.
617.967.5426
julie.murphy@thryv.com
Investor Contact:
Cameron Lessard
Thryv, Inc.
214.773.7022
cameron.lessard@thryv.com
Source: Thryv
FAQ
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