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Tims China Celebrates its Five-Year Anniversary

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Tims China (NASDAQ: THCH) celebrates its 5th anniversary in China, marking significant growth with 900 stores, 60 cities, and 18 million loyalty club members. The company introduces 'Double Anniversary' lattes and classic donut varieties to commemorate its success. CEO Yongchen Lu anticipates continued success in the Chinese coffee market.
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Since our First Store Opening in February 2019, We Have Been Passionately Committed to Serving our Innovative and Locally-Relevant Offerings to our Fast-Growing Following of Loyal Guests

SHANGHAI, Feb. 25, 2024 (GLOBE NEWSWIRE) -- Tims China (NASDAQ: THCH) reached the significant milestone of its 5th anniversary in China today, celebrating our fifth year of providing outstanding guest experiences in the Chinese market. Just in the last year, some of the notable milestones we crossed included opening our 900th store, entering our 60th city in China and welcoming our 18 millionth loyalty club member.

Tims China 5th Anniversary Infographic - Compressed

Tims China 5th Anniversary

Concurrent with Tims China’s celebrations, Tim Hortons, the globally renowned coffee brand, celebrates its 60th anniversary. To commemorate both remarkable milestones and double celebrations, Tims China has launched a line of "Double Anniversary" lattes. This limited-edition series includes the "Double Pistachio Latte," the "Double Hazelnut Latte”, the "Double Matcha Latte," and the "Double Latte." Also making a comeback are three classic donut varieties, bringing the warmth of early spring and a touch of sweetness to everyone.

60th Anniversary New products

"60th Anniversary" New products

Over the last five years, Tims China has proven to be a desirable and differentiated player in the Chinese market by providing an outstanding guest experience and strong value for money, while offering a locally adapted food menu. There is ample room to grow from here – driven by our compelling offering and the exceptional growth of the coffee sector in China.

Yongchen Lu, CEO of Tims China, reflects on the five-year journey: "We are honored by the affection Tims has won from Chinese consumers. At this five-year milestone, we are confident that Tims will continue to integrate deeply into China's budding coffee-loving market, seizing industry opportunities while consistently zooming in on customer needs. With the success we have enjoyed to date, we are more committed than ever to winning over our guests by giving them superior experiences through our differentiated and locally-relevant coffee and food options. Keeping that firmly in mind, we look at the next five years of our development in China with great confidence and enthusiasm."

About TH International Limited

TH International Limited (Nasdaq: THCH) (“Tims China”) is the parent company of the exclusive master franchisees of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau and Popeyes restaurants in mainland China and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).

The company’s philosophy is rooted in world-class execution and data-driven decision making and centered around true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit https://www.timschina.com/.

INVESTOR AND MEDIA CONTACTS

Investor Relations
Tims China Investor Relations:
IR@timschina.com

Public Relations
Tims China Public Relations:
Patty.Yu@timschina.com

Images accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/57201474-db3c-476a-a8b8-434c5c52e6b2

https://www.globenewswire.com/NewsRoom/AttachmentNg/49dd2087-05cc-4e5e-acb2-da6b31cb7ea3

 


FAQ

What milestone did Tims China recently achieve?

Tims China celebrated its 5th anniversary in China.

How many stores does Tims China have in China?

Tims China has 900 stores in China.

What new products did Tims China launch for its anniversary?

Tims China launched 'Double Anniversary' lattes and classic donut varieties.

Who is the CEO of Tims China?

Yongchen Lu is the CEO of Tims China.

How many loyalty club members does Tims China have?

Tims China has 18 million loyalty club members.

What does Tims China aim to achieve in the next five years?

Tims China aims to continue integrating into China's coffee market and focusing on customer needs.

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