Target Announces Exclusive Official 'Taylor Swift | The Eras Tour Book' Available on Black Friday
Target (NYSE: TGT) has announced two exclusive Taylor Swift releases available only at Target starting Black Friday. The first is the official 'Taylor Swift | The Eras Tour Book', a 256-page hardcover book priced at $39.99, featuring over 500 images, including never-before-seen performance and rehearsal photos, along with personal reflections by Taylor Swift. The second is 'The Tortured Poets Department: The Anthology', available for the first time on vinyl ($59.99) and CD ($17.99), featuring 35 tracks including four acoustic bonus songs.
Both items will be available exclusively in Target stores on Black Friday, November 29, and on the Target app and website starting November 30. The vinyl version includes a never-before-seen 12x12 inch poster of Taylor. This release follows Target's exclusive Phantom Clear vinyl version of 'The Tortured Poets Department' from earlier this spring, which set a record for Target's largest music pre-order in its history.
Target (NYSE: TGT) ha annunciato due uscite esclusive di Taylor Swift disponibili solo da Target a partire dal Black Friday. La prima è il libro ufficiale 'Taylor Swift | The Eras Tour Book', un libro rilegato di 256 pagine al prezzo di $39,99, che presenta oltre 500 immagini, comprese foto di esibizioni e prove mai viste prima, insieme a riflessioni personali di Taylor Swift. La seconda è 'The Tortured Poets Department: The Anthology', disponibile per la prima volta in vinile ($59,99) e CD ($17,99), con 35 brani che includono quattro canzoni acustiche bonus.
Entrambi gli articoli saranno disponibili esclusivamente nei negozi Target il Black Friday, 29 novembre, e sull'app e sul sito di Target a partire dal 30 novembre. La versione in vinile include un poster di Taylor di 12x12 pollici mai visto prima. Questa uscita segue la versione in vinile Phantom Clear esclusiva di Target di 'The Tortured Poets Department' dell'inizio di questa primavera, che ha stabilito un record per il maggior numero di preordini musicali nella storia di Target.
Target (NYSE: TGT) ha anunciado dos lanzamientos exclusivos de Taylor Swift disponibles solo en Target a partir del Black Friday. El primero es el libro oficial 'Taylor Swift | The Eras Tour Book', un libro de tapa dura de 256 páginas con un precio de $39.99, que presenta más de 500 imágenes, incluidas fotos de actuaciones y ensayos nunca antes vistos, junto con reflexiones personales de Taylor Swift. El segundo es 'The Tortured Poets Department: The Anthology', disponible por primera vez en vinilo ($59.99) y CD ($17.99), con 35 canciones que incluyen cuatro temas acústicos adicionales.
Ambos artículos estarán disponibles exclusivamente en las tiendas Target el Black Friday, 29 de noviembre, y en la aplicación y el sitio web de Target a partir del 30 de noviembre. La versión en vinilo incluye un póster de Taylor de 12x12 pulgadas que no se había visto antes. Este lanzamiento sigue a la versión en vinilo Phantom Clear exclusiva de Target de 'The Tortured Poets Department' de principios de esta primavera, que estableció un récord de la mayor cantidad de preordenes musicales en la historia de Target.
타겟 (NYSE: TGT)이 블랙 프라이데이에 출시되는 테일러 스위프트의 독점 발매 소식을 전했습니다. 첫 번째는 공식 'Taylor Swift | The Eras Tour Book'으로, 가격은 $39.99인 256페이지 하드커버 책이며, 500장 이상의 이미지가 포함되어 있습니다. 여기에는 이전에 공개되지 않았던 공연 및 리허설 사진과 테일러 스위프트의 개인적인 반성이 포함되어 있습니다. 두 번째는 'The Tortured Poets Department: The Anthology'로, 처음으로 바이닐 ($59.99)과 CD ($17.99)로 제공되며, 35곡의 트랙 중 4곡의 어쿠스틱 보너스 곡이 포함되어 있습니다.
두 상품은 11월 29일 블랙 프라이데이에 타겟 매장에서 독점적으로 구매할 수 있으며, 타겟 앱 및 웹사이트에서는 11월 30일부터 판매됩니다. 바이닐 버전에는 이전에 공개되지 않은 12x12인치 테일러 포스터가 포함되어 있습니다. 이번 출시 소식은 지난 봄에 타겟에서 독점으로 출시한 'The Tortured Poets Department'의 팬텀 클리어 바이닐 버전 이후로, 타겟 역사상 가장 큰 음악 사전 예약 기록을 세운 바 있습니다.
Target (NYSE: TGT) a annoncé deux sorties exclusives de Taylor Swift disponibles uniquement chez Target à partir du Black Friday. La première est le livre officiel 'Taylor Swift | The Eras Tour Book', un livre de 256 pages en édition reliée au prix de 39,99 $, contenant plus de 500 images, y compris des photos de performances et de répétitions jamais vues auparavant, ainsi que des réflexions personnelles de Taylor Swift. La seconde est 'The Tortured Poets Department: The Anthology', disponible pour la première fois en vinyle ($59,99) et CD ($17,99), avec 35 titres, dont quatre chansons acoustiques bonus.
Les deux articles seront disponibles exclusivement dans les magasins Target le Black Friday, 29 novembre, et sur l'application et le site web de Target à partir du 30 novembre. La version vinyle comprend un poster de Taylor de 12x12 pouces jamais vu auparavant. Cette sortie fait suite à la version vinyle Phantom Clear exclusive de Target de 'The Tortured Poets Department' sortie plus tôt ce printemps, qui a établi un record pour le plus grand nombre de précommandes musicales dans l'histoire de Target.
Target (NYSE: TGT) hat zwei exklusive Veröffentlichungen von Taylor Swift angekündigt, die ab Black Friday nur bei Target erhältlich sind. Die erste ist das offizielle 'Taylor Swift | The Eras Tour Book', ein 256-seitiges Hardcoverbuch zum Preis von 39,99 $, das über 500 Bilder enthält, darunter bisher unveröffentlichte Fotos von Auftritten und Proben sowie persönliche Reflexionen von Taylor Swift. Die zweite Veröffentlichung ist 'The Tortured Poets Department: The Anthology', erstmals auf Vinyl ($59,99) und CD ($17,99) erhältlich, mit 35 Tracks, darunter vier akustische Bonus-Songs.
Beide Artikel sind exklusiv in Target-Filialen am Black Friday, dem 29. November, sowie über die Target-App und die Website ab dem 30. November erhältlich. Die Vinylversion enthält ein bisher unveröffentlichtes 12x12-Zoll-Poster von Taylor. Diese Veröffentlichung folgt auf die exklusive Phantom Clear-Vinyl-Version von 'The Tortured Poets Department' von Target, die Anfang dieses Frühlings veröffentlicht wurde und einen Rekord für die größte Musik-Vorbestellung in der Geschichte von Target aufgestellt hat.
- Exclusive partnership with Taylor Swift, a high-profile artist, potentially driving store traffic
- Introduction of unique, high-demand products that could boost sales during the holiday season
- Potential for increased customer engagement and loyalty through exclusive offerings
- Record-breaking pre-order history for previous Taylor Swift exclusive release at Target
- availability of products (in-store only on Black Friday) may restrict sales potential
- Dependency on a single artist's merchandise for driving sales could be risky
Insights
Target's exclusive release of Taylor Swift merchandise represents a significant strategic move in the retail sector. The "Taylor Swift | The Eras Tour Book" and "The Tortured Poets Department: The Anthology" vinyl and CD are high-demand items that could drive substantial foot traffic to Target stores on Black Friday, potentially boosting overall sales across categories.
This exclusive deal leverages Swift's immense popularity and could have several impacts:
- Increased store visits and potential for cross-selling during the important holiday shopping period
- Enhanced brand association between Target and Taylor Swift, attracting her fanbase
- Differentiation from competitors in the competitive retail landscape
While the direct financial impact may be relative to Target's overall revenue (
From a financial perspective, this exclusive partnership with Taylor Swift could have a meaningful impact on Target's Q4 performance. While specific revenue projections aren't provided, we can infer potential benefits:
- Increased foot traffic during Black Friday, typically a important sales day
- Higher average transaction values due to Swift's merchandise's premium pricing (
$39.99 for the book,$59.99 for vinyl) - Potential uplift in same-store sales, a key retail metric
Historically, Target's exclusive music releases have performed well, with Swift's previous album setting a pre-order record. This could translate to a
- The book features over 500 images, including never-before-seen performance photos from every era as well as exclusive rehearsal photos and reflections written by Taylor herself.
- In addition, "The Tortured Poets Department: The Anthology," will be available for the first time on vinyl and CD exclusively at Target, with 35 tracks including four acoustic bonus songs. The vinyl album also includes a never-before-seen poster of Taylor.
- Guests can shop the official "Taylor Swift | The Eras Tour Book" and "The Tortured Poets Department: The Anthology" on vinyl and CD when stores open on Nov. 29.
"Shopping at Target is all about finding amazing products you can't get anywhere else, which is why we're so excited about this next chapter in our long relationship with Taylor Swift: the exclusive Black Friday release of her new tour book and vinyl album," said Rick Gomez, executive vice president and chief commercial officer at Target. "Target is at our best when we're creating access to joyful experiences and that's exactly what this represents — a new way for everyone to immerse themselves in Taylor's concert and music, right in time for the holiday season."
"Taylor Swift | The Eras Tour Book"
The 256-page "Taylor Swift | The Eras Tour Book" — available for
"Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour," said Taylor Swift. "Thank you to the fans who came to this show. You were what made The Eras Tour what it became."
"The Tortured Poets Department: The Anthology"
"The Tortured Poets Department: The Anthology" — previously only available as a digital album — will now be available on CD for
"The Tortured Poets Department: The Anthology" on vinyl and CD follows the retailer's offering of an exclusive Phantom Clear vinyl version of "The Tortured Poets Department" earlier this spring, which set the record for Target's largest music pre-order in its history. Target is the home to over 10 exclusive versions of Taylor Swift albums.
Building a collection, made easy
Fans can pick up the official "Taylor Swift | The Eras Tour Book" and "The Tortured Poets Department: The Anthology" on vinyl or CD in all Target stores when they open on Black Friday, while supplies last. The items then become available on the Target app and on Target.com starting Saturday, Nov. 30.
Consumers can use the retailer's industry-leading fulfillment services, including Drive Up and Order Pickup, or use their Target Circle 360 benefits to have these products and all their holiday finds delivered to their doorstep through unlimited same-day delivery, or get free two-day shipping when they spend
About Target
*Restrictions apply. Subject to application approval and identity verification. See Target.com/CircleCard for program rules and details.
View original content to download multimedia:https://www.prnewswire.com/news-releases/target-announces-exclusive-official-taylor-swift--the-eras-tour-book-available-on-black-friday-302276436.html
SOURCE Target Corporation
FAQ
When will Target (TGT) release the exclusive Taylor Swift products?
How much will the Taylor Swift 'Eras Tour Book' cost at Target (TGT)?
What exclusive Taylor Swift items will Target (TGT) offer on Black Friday 2024?
How many tracks are included in 'The Tortured Poets Department: The Anthology' album at Target (TGT)?
