Target Launches New Fresh Floral Brand
Target (NYSE: TGT) has launched Good Little Garden, its first standalone floral owned brand, expanding its floral offerings nationwide. The new brand features over 60 options of fresh flowers and plants, with prices starting at $6 for bouquets and $15 for potted plants.
The launch follows Target's significant growth in floral sales, which have tripled since 2020 when the company first introduced seasonal florals under its Spritz brand. Good Little Garden's assortment includes fresh-cut roses, tulips, carnations, mixed flowers, succulents, orchids, and seasonal selections for special occasions.
To celebrate the launch and Mother's Day, select Target stores will host in-store events on April 27, featuring giveaways and a 'build your own bouquet' experience. The products are available in Target stores nationwide, with same-day services including Drive Up and Order Pickup, plus delivery options for Target Circle 360 members on orders over $35.
Target (NYSE: TGT) ha lanciato Good Little Garden, il suo primo marchio floreale indipendente, ampliando la sua offerta di fiori a livello nazionale. Il nuovo brand propone oltre 60 opzioni di fiori freschi e piante, con prezzi a partire da 6$ per i bouquet e 15$ per le piante in vaso.
Il lancio segue la significativa crescita delle vendite floreali di Target, che sono triplicate dal 2020, anno in cui l’azienda ha introdotto per la prima volta fiori stagionali sotto il marchio Spritz. L’assortimento di Good Little Garden include rose fresche, tulipani, garofani, fiori misti, succulente, orchidee e selezioni stagionali per occasioni speciali.
Per celebrare il lancio e la Festa della Mamma, alcuni negozi Target ospiteranno eventi il 27 aprile, con omaggi e un’esperienza di “crea il tuo bouquet”. I prodotti sono disponibili in tutti i negozi Target negli Stati Uniti, con servizi in giornata come Drive Up e Order Pickup, oltre a opzioni di consegna per i membri Target Circle 360 su ordini superiori a 35$.
Target (NYSE: TGT) ha lanzado Good Little Garden, su primera marca floral independiente, ampliando su oferta floral a nivel nacional. La nueva marca ofrece más de 60 opciones de flores frescas y plantas, con precios desde $6 para ramos y $15 para plantas en maceta.
El lanzamiento sigue al importante crecimiento en ventas florales de Target, que se han triplicado desde 2020, cuando la compañía introdujo por primera vez flores de temporada bajo su marca Spritz. La gama de Good Little Garden incluye rosas frescas, tulipanes, claveles, flores mixtas, suculentas, orquídeas y selecciones estacionales para ocasiones especiales.
Para celebrar el lanzamiento y el Día de la Madre, algunas tiendas Target realizarán eventos el 27 de abril, con regalos y una experiencia de “crea tu propio ramo”. Los productos están disponibles en tiendas Target en todo el país, con servicios el mismo día como Drive Up y Order Pickup, además de opciones de entrega para miembros de Target Circle 360 en pedidos superiores a $35.
Target (NYSE: TGT)가 첫 독립 플로럴 브랜드 Good Little Garden을 출시하며 전국적으로 플로럴 상품을 확대했습니다. 새 브랜드는 신선한 꽃과 식물 60여 종을 선보이며, 부케는 6달러부터, 화분 식물은 15달러부터 시작합니다.
이번 출시는 Target의 플로럴 매출이 2020년 이후 3배로 증가한 데 따른 것으로, 2020년 Spritz 브랜드로 시즌 플로럴을 처음 선보인 이후 큰 성장세를 보이고 있습니다. Good Little Garden의 제품군에는 생화 장미, 튤립, 카네이션, 혼합 꽃, 다육식물, 난초, 특별한 날을 위한 계절별 선택품이 포함됩니다.
출시와 어머니날을 기념해 일부 Target 매장에서는 4월 27일 현장 이벤트를 열어 경품 증정과 ‘나만의 부케 만들기’ 체험을 제공합니다. 제품은 전국 Target 매장에서 구매 가능하며, 당일 서비스인 Drive Up과 Order Pickup, 그리고 35달러 이상 주문 시 Target Circle 360 회원을 위한 배송 옵션도 제공됩니다.
Target (NYSE : TGT) a lancé Good Little Garden, sa première marque florale indépendante, élargissant ainsi son offre florale à l’échelle nationale. Cette nouvelle marque propose plus de 60 options de fleurs fraîches et de plantes, avec des prix à partir de 6 $ pour les bouquets et 15 $ pour les plantes en pot.
Ce lancement fait suite à la forte croissance des ventes florales de Target, qui ont triplé depuis 2020, année où la société a introduit pour la première fois des fleurs saisonnières sous sa marque Spritz. La gamme Good Little Garden comprend des roses coupées fraîches, des tulipes, des œillets, des fleurs mélangées, des succulentes, des orchidées et des sélections saisonnières pour des occasions spéciales.
Pour célébrer ce lancement et la fête des Mères, certains magasins Target organiseront des événements en magasin le 27 avril, avec des cadeaux et une expérience « composez votre propre bouquet ». Les produits sont disponibles dans les magasins Target à travers le pays, avec des services le jour même tels que Drive Up et Order Pickup, ainsi que des options de livraison pour les membres Target Circle 360 pour les commandes de plus de 35 $.
Target (NYSE: TGT) hat Good Little Garden gestartet, seine erste eigenständige Blumenmarke, und erweitert damit sein bundesweites Blumenangebot. Die neue Marke bietet über 60 Sorten frischer Blumen und Pflanzen, mit Preisen ab 6$ für Sträuße und 15$ für Topfpflanzen.
Der Start folgt auf das starke Wachstum der Blumenverkäufe bei Target, die sich seit 2020 verdreifacht haben, als das Unternehmen erstmals saisonale Blumen unter der Marke Spritz einführte. Das Sortiment von Good Little Garden umfasst frische Rosen, Tulpen, Nelken, gemischte Blumen, Sukkulenten, Orchideen und saisonale Auswahl für besondere Anlässe.
Zur Feier der Einführung und zum Muttertag veranstalten ausgewählte Target-Filialen am 27. April Events mit Giveaways und einer „Baue deinen eigenen Blumenstrauß“-Aktion. Die Produkte sind in Target-Filialen landesweit erhältlich, mit Same-Day-Services wie Drive Up und Order Pickup sowie Lieferoptionen für Target Circle 360-Mitglieder bei Bestellungen über 35$.
- Expansion into high-growth floral market with 60+ product options
- Floral sales have tripled since 2020, showing strong market demand
- Multiple revenue streams through various delivery and pickup options
- Competitive pricing strategy starting at $6
- Perishable inventory management could increase operational costs
- Seasonal demand fluctuations may impact consistent revenue generation
- The retailer's first standalone floral owned brand, Good Little Garden, makes it easy for consumers to shop a wide variety of fresh flowers and plants year-round for seasonal moments and everyday joy, starting at
$6 - Available now, Good Little Garden features more than a dozen options for Mother's Day, including fresh-cut tulips, roses and orchid plants
Good Little Garden includes more than 60 options across seasonal and everyday assortments of fresh, colorful blooms and plants, including:
- Bouquets of fresh-cut roses, tulips, carnations and mixed flowers, starting at
$6 - Potted plants and florals including succulents and orchids, starting at
$15 - Special-occasion plants and flowers for Mother's Day, Father's Day, graduations and beyond, starting at
$10 - Seasonal items to celebrate everything from springtime moments to holiday gatherings
"Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden," said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty, Target. "When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion."
Growth in floral
In 2020, Target introduced seasonal florals as part of its party supply owned brand Spritz. Since then, floral sales at Target have tripled, with consumers sharing a desire for more flower and plant options from Target year-round. Now with Good Little Garden, the retailer is branching out to provide flowers and plants for everyday shopping and celebrations like birthdays and anniversaries, in addition to season-specific occasions. The introduction of Good Little Garden positions Target as a convenient floral destination and consumers' go-to for newness and innovation — while delivering every day on their varied needs within the floral category.
In-store events
Good Little Garden is launching just in time for Mother's Day, and to celebrate, on April 27 select stores will host in-store events that include giveaways and a "build your own bouquet" experience featuring Good Little Garden flowers.
How to shop Good Little Garden
Good Little Garden is available now in Target stores across the country. To make flower and plant shopping even rosier, consumers can purchase Good Little Garden items through Target's same-day services like Drive Up and Order Pickup. Target Circle 360 members can have their Good Little Garden purchases delivered to their doorstep through same day delivery on orders over
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SOURCE Target Corporation
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