Pacsun Launches "Pre-Loved Pac," a 360-Resale Platform Enabled by thredUP's Resale-as-a-Service®
Pacsun has launched the Pre-Loved Pac, a 360-resale program in partnership with thredUP (NASDAQ: TDUP), allowing customers to exchange gently-used clothing for store credit and purchase secondhand items online. This initiative uses thredUP's Resale-as-a-Service to establish a digital resale channel, enhancing Pacsun's commitment to sustainability. The secondhand market is projected to grow 11 times faster than traditional retail by 2025, driven largely by millennials and Gen Z.
- Launch of the 'Pre-Loved Pac' resale program expands customer engagement and loyalty.
- Program aligns with growing consumer trends favoring sustainable fashion.
- Opportunity to tap into the rapidly growing secondhand market, expected to expand significantly.
- None.
New resale program allows customers to turn in gently-used clothes for Pacsun shopping credit and shop secondhand directly on its website
ANAHEIM, Calif., April 5, 2022 /PRNewswire/ -- Pacsun, the leading specialty retailer offering emerging brands and trending fashion through the lens of youth culture, and thredUP (NASDAQ: TDUP), one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories, today announced "Pre-Loved Pac," a 360-resale program allowing Pacsun customers to clean out their closets for Pacsun credit and shop pre-loved clothing directly through Pacsun's website.
Pacsun leveraged thredUP's Resale-as-a-Service® (RaaS®) to build a white-labeled resale channel, including a digital shop, clean out program and cash out offerings for its customers. Pacsun is one of the world's leading youth retailers, delivering customized, scalable resale experiences to their customers through thredUP's RaaS.
"At Pacsun, we are committed to digital innovation and delivering services that our customers will love and use. Our community already embraced sustainable fashion, and we wanted to incorporate that into our brand experience," said Mimi Ruiz, Vice President of eCommerce at Pacsun. "When we learned about thredUP's RaaS offering, we thought it would be a great fit. By leveraging thredUP's proprietary technology, we were able to get our resale program up and running quickly, bringing value to our customers while also reducing our carbon footprint."
The secondhand market is expected to grow 11 times faster than traditional retail by 2025, and younger generations are powering its rise. Data from thredUP's 2021 Resale Report found that over 50 percent of millennials and Gen Z say they will spend more on secondhand in the next five years.
"Pacsun understands its customers on a deeper level than most brands I've worked with. Incorporating resale into its business made sense for multiple reasons but mostly, because it delivers a service that its customers are already tapping into," said James Reinhart, CEO of thredUP. "With Pacsun's Gen Z customer-base, resale is not only an ideal fit for the company's demographic but it is also an untapped growth channel for the business."
"Pre-Loved Pac" includes three resale elements that promote circular fashion – a cleanout program, cash-out incentives and a resale shop on Pacsun.com. All elements encourage customers to rotate their wardrobe sustainably, buy secondhand and receive credit to repeat the process. thredUP Clean Out Kits, available on Pacsun.com today, can be filled with womens' and kids' apparel, shoes and accessories from any brand and are shipped to thredUP for free using a prepaid shipping label. The customer gets paid for their re-sellable items in the form of a Pacsun gift card. Additionally, any thredUP seller can now turn thredUP credit into Pacsun credit, with a value that is 10 percent higher than the cash payment option. Gently-used Pacsun brands are now available for purchase on Pacsun.com.
Images can be accessed here.
About thredUP
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest resale platforms for women's and kids' apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to
About Pacsun
Pacsun is a leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Throughout the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer curated collections, rare and exclusive products, and creative collaborations on every level. Founded in 1980, Newport, CA. Curated in Los Angeles.
Follow @pacsun on Instagram, Twitter, Facebook and TikTok.
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SOURCE Pacsun
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