Michael Stars Sets Out to Extend the Life of Clothes with New Apparel Clean Out Enabled by thredUP's Resale-as-a-ServiceⓇ

Rhea-AI Summary

OAKLAND, Calif. and LOS ANGELES, Sept. 15, 2021 /PRNewswire/ -- Michael Stars partners with ThredUp (NASDAQ: TDUP) to provide a resale platform via ThredUp's Resale-as-a-ServiceⓇ (RaaSⓇ). This initiative aims to minimize clothing waste, with 95% of apparel potentially recyclable or reusable. Michael Stars joins other prominent brands like GAP and Madewell in adopting ThredUp’s technology, enhancing their circularity approach. Customers can clean out their wardrobes and receive compensation for quality items sent to ThredUp. The effort aligns with Michael Stars' commitment to sustainability and reduction of environmental impact.

Positive

• Partnership with ThredUp enhances Michael Stars' sustainability efforts.
• Enables customers to recycle clothing, addressing significant waste issues.
• Joining major brands leveraging ThredUp’s RaaSⓇ technology boosts brand visibility.

Negative

• None.

OAKLAND, Calif. and LOS ANGELES, Sept. 15, 2021 /PRNewswire/ -- Michael Stars, the apparel and lifestyle company, and ThredUp Inc. (NASDAQ: TDUP), one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories, today announced that thredUP will power resale for Michael Stars through its Resale-as-a-Service^Ⓡ (RaaS^Ⓡ) platform. The deal will facilitate apparel clean out in an effort to reduce the number of clothing items thrown away in the U.S. each year – 95 percent of which could be recycled or reused. Michael Stars joins some of the world's leading brands and retailers who deliver customized, scalable resale experiences to their customers through thredUP's RaaS^Ⓡ, including GAP, Madewell, and Reformation.

Michael Stars' resale experience is powered by thredUP's RaaSⓇ technology, software, and logistics.

"The secondhand market is booming, and participating in the resale economy is becoming table stakes for retailers," said Suzanne Lerner, Cofounder and President of Michael Stars. "thredUP is transforming resale and writing the playbook for how brands can enable resale at scale, and we're thrilled to partner with them to debut Michael Stars' resale program and better service customers and the environment."

"Michael Stars is well-known for its timeless styles that are made to last and therefore have excellent resale value," said Pooja Sethi, Senior Vice President and General Manager of RaaS^Ⓡ at thredUP. "thredUP is thrilled to support their newest initiative to encourage more circular habits among consumers. By powering apparel Clean Out through our Resale-as-a-Service, we aim to help keep clothes in use longer and out of landfills."

Michael Stars customers can generate a prepaid shipping label from thredup.com/cleanout/michaelstars, fill any shippable box with apparel, shoes, and accessories from any brand, and ship it to thredUP for free. thredUP pays the seller for items that meet quality standards and are sold on thredup.com in Michael Stars credit. Michael Stars' resale experience is powered by thredUP's RaaS^Ⓡ technology, software, and logistics. Read more about thredUP's RaaS^Ⓡ here.

The deal aligns with Michael Stars' mindful approach to circularity. They use sustainable fabrics whenever possible, and more than 85% of their garments are made in Michael Stars' hometown of Los Angeles to ensure the quality of product and the reduction of their carbon footprint. The brand recently celebrated its 35^th year anniversary and is always receiving stories from fans who have had their Michael Stars tees for decades. Learn more about Michael Stars' commitment to quality here.

About Michael Stars
Michael Stars is a world-famous clothing brand out of Los Angeles that was formed by husband-and-wife team Michael Cohen and Suzanne Lerner. What started with an iconic, one-sized tee that created a fashion movement, and has evolved into a collection of contemporary and quality essentials. For over 20 years, the Michael Stars Foundation has been supporting and funding grassroots organizations providing critical pathways to equality in the United States and around the world. To learn about their current efforts which include tees that benefit Gloria Steinem's Ms. Foundation and Patricia Arquette's Give Love organization, visit: https://www.michaelstars.com/

Media Contact
Juan Cardoza
Krupp Group
michaelstars@kruppgroup.com 

About thredUP
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest resale platforms for women's and kids' apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. In 2018, we extended our platform with thredUP's Resale-As-A-Service (RaaS^Ⓡ), which facilitates modern resale for a number of the world's leading brands and retailers. thredUP has processed over 125 million unique secondhand items from 35,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Media Contact
Christina Schultz
thredUP
media@thredup.com

Forward Looking Statements
This release contains forward-looking statements. Forward-looking statements include all statements that are not historical facts. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "predict" and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties and assumptions. Except as required by law, thredUP has no obligation to update any of these forward-looking statements to conform these statements to actual results or revised expectations.

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SOURCE thredUP

FAQ

What is the partnership between Michael Stars and ThredUp?

Michael Stars partners with ThredUp to utilize their Resale-as-a-ServiceⓇ platform, facilitating a clothing resale initiative.

How is ThredUp's RaaSⓇ technology used by Michael Stars?

ThredUp's RaaSⓇ technology powers Michael Stars' resale program, allowing customers to send in clothing for resale.

What environmental impact does the Michael Stars and ThredUp partnership aim to address?

The partnership aims to reduce clothing waste, highlighting that 95% of discarded apparel could be recycled or reused.

When was the partnership between Michael Stars and ThredUp announced?

The partnership was announced on September 15, 2021.

What benefits do customers receive from the Michael Stars and ThredUp partnership?

Customers can clean out their wardrobes, sending in items for resale and receiving compensation for quality items.