adidas Launches 'Choose to Give Back', a Resale Program Enabled by thredUP
On October 7, 2021, adidas launched its Choose to Give Back program, aimed at promoting the circular lifecycle of apparel and footwear by enabling consumers to send back used items for resale or reuse. Powered by thredUP's Resale-as-a-Service platform, participants can send in any brand's apparel through the adidas Creator's Club app. The initiative addresses the fashion industry's significant waste problem, with 36 billion clothing items discarded annually in the U.S. adidas aims for circularity in sportswear while incentivizing users with rewards.
- Initiative targets sustainable practices, promoting circular product lifecycle.
- Collaboration with thredUP enhances resale opportunities, increasing brand reach.
- Rewards for participants may encourage customer engagement and loyalty.
- No specific financial metrics or projections provided that could indicate potential revenue impact.
PORTLAND, Ore. and OAKLAND, Calif., Oct. 7, 2021 /PRNewswire/ -- Today, in a continuation of its ongoing mission to help End Plastic Waste, adidas has introduced its Choose to Give Back program aimed at helping to extend the lifecycle of sports performance & lifestyle apparel and footwear. Leveraging thredUP's (NASDAQ: TDUP) Resale-as-a-ServiceⓇ (RaaSⓇ) platform and expertise, the program will invite consumers to send used product from any brand back to adidas via the adidas Creator's Club app to be reused or resold.
The fashion industry is one of the world's biggest polluters. An estimated 36B clothing items are thrown away in the US each year,
"We believe that great performance shouldn't come at the cost of the environment. That's why we're committed to establishing a circular future for sportswear, and with the Choose to Give Back program are helping people to see new possibilities to give old gear new life," explains Katja Schreiber, adidas SVP of Sustainability.
By giving used clothes and shoes the opportunity to be reused or repurposed by someone new, adidas hopes to create a circular product lifecycle.
"adidas has a reputation for driving innovative, sustainable solutions globally, and thredUP is thrilled to support their latest initiative to encourage more circular habits among consumers," said Pooja Sethi, Senior Vice President and General Manager of Resale-as-a-Service (RaaS) at thredUP. "By enabling resale at scale with customizable solutions for leading brands and retailers, we're keeping high-quality clothes in use longer and fighting fashion waste."
Initially launched within the adidas Creators Club app to members on October 7, the program is rolling out more widely online and in stores in early 2022. To participate, consumers can generate a Clean Out Kit prepaid shipping label through the app and use it to send apparel and accessories across any brand or category, including their used sports gear in – from its running shoes to soccer jerseys or other performance apparel. If an item is not in a condition to be resold it will go through thredUP's select network of textile reuse partners. In exchange for sending in their old gear Creator Club members will earn rewards.
Choose to Give Back is the latest of many sustainability initiatives from adidas – including a low-carbon shoe collaboration with Allbirds, Stan Smith Mylo: made with mycelium, the root structure of mushrooms and Made to be Remade shoes – expanding the limits of human possibilities, including and uniting people in sport and helping to create a more sustainable world. The brand is also working towards a goal of Carbon Neutrality across all North America facilities by 2025, including retail stores, distribution centers, and employee offices.
"The end of one thing is the beginning of the next. This is the beginning of a more responsible future by keeping gear in play to help end plastic waste," added Katja Schreiber.
About adidas
adidas' sustainability mission is to help End Plastic Waste through forging partnerships and developing product innovations that either: use recycled materials, are made to be remade or are made with nature. adidas has set big goals for the coming years: only using recycled polyester in every product where a solution exists from 2024,
About thredUP
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest resale platforms for women's and kids' apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to
*thredUP 2021 Resale Report
Contact:
Christina Schultz
media@thredup.com
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SOURCE thredUP
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