Anne Baker Returns to Adaptiva as CMO to Lead the New Era of Autonomous Endpoint Management

Rhea-AI Summary

Adaptiva (ADPT) announced the return of Anne Baker as Chief Marketing Officer, who will lead marketing initiatives worldwide. Baker brings over 25 years of technology marketing experience and will focus on driving market awareness for Adaptiva’s autonomous endpoint management products, aiming to accelerate IT efficiency and reduce risk by speeding the continuous delivery of software, patches, and vulnerability remediations.

KIRKLAND, Wash.--(BUSINESS WIRE)-- Adaptiva, a global leader in autonomous endpoint management, today announced that Anne Baker has returned to the company, where she previously served as vice president of product management and marketing, to now head marketing initiatives worldwide. As chief marketing officer, Baker will lead growth programs and drive market awareness for how Adaptiva’s autonomous endpoint management products will significantly accelerate IT efficiency and reduce risk by speeding the continuous delivery of software, patches, and vulnerability remediations.

Anne Baker, CMO, Adaptiva (Photo: Business Wire)

“We are thrilled to have Anne back at Adaptiva. She is a brilliant marketer who brings a deep understanding of the endpoint management and security landscape. Anne’s uniquely authentic voice is perfect for us to communicate the capabilities of our OneSite platform and products and showcase why they are essential to enterprises who want to automate and simplify their IT environments,” said Adaptiva CEO and founder Dr. Deepak Kumar.

Baker has more than 25 years of technology marketing experience at high-growth companies. Prior to Adaptiva, she was head of worldwide partner programs at multibillion-dollar analytics and AI company Teradata (NYSE: TDC) where she drove go-to-market activities with AWS, Google, and Microsoft as well as the hundreds of partners in the Teradata ecosystem. Baker also served as general manager of partner marketing at the AI-powered contract intelligence company Icertis where she led the global partner marketing team that spearheaded co-marketing campaigns with companies including Accenture, Adobe, Deloitte, Microsoft, and SAP.

“The time was right for me to return to Adaptiva as the company leads its hundreds of enterprise customers into the new era of autonomous endpoint management,” said Baker. “With security threats emerging daily and zero-day attacks increasingly taking advantage of unfixed vulnerabilities, IT and security leaders need endpoint management platforms that can continuously adapt to changing conditions. Adaptiva’s rapid product innovation and unparalleled commitment to customer service sets the company apart in the industry and is something I look forward to showcasing in 2024 and beyond.”

Baker holds a mechanical engineering degree from Cornell University and an MBA from Seattle University. She is also an investor in MXW Ventures, a movie production fund dedicated to driving influential impact and promoting diverse representation and inclusivity in Hollywood. Her work has earned her numerous campaign and partner of the year awards and recognition as one of the “100 Top Women in Seattle Technology” by the Puget Sound Business Journal.

About Adaptiva

Adaptiva, the autonomous endpoint management company, delivers the fastest way to patch and manage endpoints at scale. The company offers OneSite, the first fully adaptive autonomous endpoint management platform. IT and cybersecurity leaders use OneSite to gain a hands-free, fully automated approach to speeding the continuous delivery of software, patches, and vulnerability remediations. Founded nearly two decades ago, hundreds of today’s largest global organizations rely on Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints. Adaptiva is headquartered in Kirkland, Washington with offices in Chicago and London. Learn more at adaptiva.com, and follow the company at LinkedIn, Facebook and @Adaptiva.

OneSite, OneSite Patch, OneSite Health and OneSite Anywhere are trademarks of Adaptive Protocols, Inc. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: Adaptiva, endpoint management, patch management, endpoint security, Anne Baker, Deepak Kumar, OneSite Patch, OneSite Health, OneSite Anywhere, vulnerability management, Windows, enterprise, compliance

View source version on businesswire.com: https://www.businesswire.com/news/home/20240110044725/en/

Dottie O’Rourke

TECHMarket Communications

(650) 344-1260

Adaptiva@techmarket.com

Source: Adaptiva

FAQ

Who has returned to Adaptiva as Chief Marketing Officer?

Anne Baker has returned to Adaptiva as Chief Marketing Officer.

What is Anne Baker's role at Adaptiva?

Anne Baker will lead marketing initiatives worldwide as Chief Marketing Officer.

What are Adaptiva's products focused on?

Adaptiva’s products aim to accelerate IT efficiency and reduce risk by speeding the continuous delivery of software, patches, and vulnerability remediations.

What is Anne Baker's background?

Anne Baker brings over 25 years of technology marketing experience at high-growth companies.

What is Anne Baker's educational background?

Anne Baker holds a mechanical engineering degree from Cornell University and an MBA from Seattle University.