Ready to Sign on the Dotted Line: TD Bank Survey Reveals Majority of First-Time Homebuyers Express Optimism and Financial Readiness
TD Bank's annual First-Time Homebuyer Pulse survey reveals strong market confidence, with 74% of respondents feeling optimistic about the housing market despite affordability challenges. 47% are actively saving for down payments, while 33% received gifted down payments from family.
The survey of 1,001 prospective first-time homebuyers in 2025 shows that 79% believe their financial situation is stable, though 64% express concerns about interest rates affecting affordability. In response, 88% have taken steps to improve their credit scores, with 51% focusing on debt reduction.
Notable trends include 31% of respondents considering new construction due to existing home supply, with younger Millennials showing particular interest. 88% view homeownership as a smart long-term investment, and 29% prioritize proximity to family. The survey also indicates increased confidence among low to moderate income buyers, with 61% feeling knowledgeable about the mortgage process, up from 56% in 2024.
Il sondaggio annuale di TD Bank sui primi acquirenti di case rivela una forte fiducia nel mercato, con il 74% degli intervistati che si sente ottimista riguardo al mercato immobiliare nonostante le sfide legate all'accessibilità. Il 47% sta attivamente risparmiando per il pagamento iniziale, mentre il 33% ha ricevuto pagamenti iniziali in regalo dalla famiglia.
Il sondaggio, condotto su 1.001 potenziali primi acquirenti nel 2025, mostra che il 79% crede che la propria situazione finanziaria sia stabile, anche se il 64% esprime preoccupazioni riguardo ai tassi di interesse che influenzano l'accessibilità. In risposta, l'88% ha adottato misure per migliorare il proprio punteggio di credito, con il 51% che si concentra sulla riduzione del debito.
Tendenze notevoli includono il 31% degli intervistati che considera nuove costruzioni a causa dell'offerta di case esistenti, con i giovani Millennials che mostrano un particolare interesse. Il 88% considera la proprietà di una casa un investimento intelligente a lungo termine, e il 29% dà priorità alla vicinanza alla famiglia. Il sondaggio indica anche una maggiore fiducia tra gli acquirenti a basso e medio reddito, con il 61% che si sente informato sul processo di mutuo, in aumento rispetto al 56% nel 2024.
La encuesta anual de TD Bank sobre compradores de vivienda por primera vez revela una fuerte confianza en el mercado, con el 74% de los encuestados sintiéndose optimistas sobre el mercado de la vivienda a pesar de los desafíos de asequibilidad. El 47% está ahorrando activamente para el pago inicial, mientras que el 33% recibió pagos iniciales como regalo de la familia.
La encuesta, realizada a 1,001 posibles compradores de vivienda por primera vez en 2025, muestra que el 79% cree que su situación financiera es estable, aunque el 64% expresa preocupaciones sobre las tasas de interés que afectan la asequibilidad. En respuesta, el 88% ha tomado medidas para mejorar sus puntajes de crédito, con el 51% enfocándose en la reducción de deudas.
Tendencias notables incluyen el 31% de los encuestados considerando nueva construcción debido a la oferta de viviendas existentes, con los Millennials más jóvenes mostrando un interés particular. El 88% ve la propiedad de una vivienda como una inversión inteligente a largo plazo, y el 29% prioriza la proximidad a la familia. La encuesta también indica una mayor confianza entre los compradores de ingresos bajos a moderados, con el 61% sintiéndose informado sobre el proceso hipotecario, un aumento del 56% en 2024.
TD 뱅크의 연례 첫 주택 구매자 설문조사는 주택 시장에 대한 강한 신뢰를 드러내며, 응답자의 74%가 주택 시장에 대해 긍정적인 느낌을 가지고 있다고 밝혔습니다. 47%는 계약금을 위해 적극적으로 저축하고 있다, 그리고 33%는 가족으로부터 계약금을 선물받았습니다.
2025년 첫 주택 구매자의 가능성이 있는 1,001명을 대상으로 한 설문조사에 따르면, 79%는 자신의 재정 상황이 안정적이라고 믿고 있다고 응답했지만, 64%는 금리가 주택 구매 가능성에 미치는 영향에 대해 우려를 표명했습니다. 이에 따라 88%는 신용 점수를 개선하기 위한 조치를 취했으며, 51%는 부채 감소에 집중하고 있습니다.
주목할 만한 트렌드는 응답자의 31%가 기존 주택 공급으로 인해 신규 건축을 고려하고 있다는 점으로, 젊은 밀레니얼 세대가 특히 관심을 보이고 있습니다. 88%는 주택 소유를 장기적인 현명한 투자로 보고 있다, 그리고 29%는 가족과의 근접성을 우선시합니다. 설문조사는 또한 저소득 및 중간 소득 구매자들 사이에서 신뢰도가 증가했음을 나타내며, 61%가 대출 과정에 대해 잘 알고 있다고 응답했으며, 이는 2024년의 56%에서 증가한 수치입니다.
Le sondage annuel de TD Bank sur les acheteurs de maison pour la première fois révèle une forte confiance sur le marché, avec 74% des répondants se sentant optimistes quant au marché immobilier malgré les défis d'accessibilité. 47% économisent activement pour les acomptes, tandis que 33% ont reçu des acomptes offerts par leur famille.
Le sondage auprès de 1 001 acheteurs potentiels de maison pour la première fois en 2025 montre que 79% croient que leur situation financière est stable, bien que 64% expriment des préoccupations concernant les taux d'intérêt affectant l'accessibilité. En réponse, 88% ont pris des mesures pour améliorer leur cote de crédit, avec 51% se concentrant sur la réduction de la dette.
Les tendances notables incluent 31% des répondants considérant la construction neuve en raison de l'offre de maisons existantes, les jeunes Millennials montrant un intérêt particulier. 88% considèrent la propriété comme un investissement intelligent à long terme, et 29% privilégient la proximité de la famille. Le sondage indique également une confiance accrue parmi les acheteurs à faible et moyen revenu, avec 61% se sentant informés sur le processus hypothécaire, en hausse par rapport à 56% en 2024.
Die Jahresumfrage von TD Bank zu Erstkäufern von Eigenheimen zeigt ein starkes Vertrauen in den Markt, wobei 74% der Befragten optimistisch über den Wohnungsmarkt sind, trotz der Herausforderungen bei der Bezahlbarkeit. 47% sparen aktiv für Anzahlungen, während 33% geschenkte Anzahlungen von der Familie erhalten haben.
Die Umfrage unter 1.001 potenziellen Erstkäufern im Jahr 2025 zeigt, dass 79% glauben, dass ihre finanzielle Situation stabil ist, obwohl 64% Bedenken hinsichtlich der Auswirkungen von Zinssätzen auf die Bezahlbarkeit äußern. Als Reaktion darauf haben 88% Maßnahmen ergriffen, um ihre Kreditwürdigkeit zu verbessern, wobei 51% sich auf die Schuldenreduzierung konzentrieren.
Bemerkenswerte Trends sind, dass 31% der Befragten neue Bauprojekte in Betracht ziehen, aufgrund des Angebots an bestehenden Häusern, wobei jüngere Millennials besonderes Interesse zeigen. 88% betrachten den Eigenheimkauf als eine kluge langfristige Investition, und 29% legen Wert auf die Nähe zur Familie. Die Umfrage zeigt auch ein erhöhtes Vertrauen unter Käufern mit niedrigem bis mittlerem Einkommen, wobei 61% sich über den Hypothekenprozess informiert fühlen, ein Anstieg von 56% im Jahr 2024.
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As home supply remains constrained, homebuyers seek alternatives with nearly one-third of first-time buyers pursuing new construction
As mortgage rates have recently started to decrease, as reported by the National Association of Realtors, optimism and demand persist among first-time homebuyers. TD's annual survey found that three in four respondents (
“Optimism in the housing market is a positive sign for first-time homebuyers, as it encourages them to become more strategic and adaptable in their journey to homeownership," said Steve Kaminski, Head of
TD Bank surveyed 1,001 Americans planning to purchase their first home in 2025, gathering insights into their outlook on the housing market and how prepared they feel to navigate challenges like home inventory and purchasing costs.
Buyers Assess and Plan for Financial Readiness Amid Affordability Challenges
While
In response to rate concerns, many buyers report taking proactive steps to improve their financial readiness. Eighty-eight percent of respondents have taken actions to boost their credit score in anticipation of purchasing a home, with
To combat challenges associated with saving, some first-time homebuyers have turned to family for help, with
First-Time Homebuyers Turn to Professionals for Guidance
For many first-time homebuyers, navigating the homebuying process can feel daunting. In fact, more than half of all respondents (
Beyond expert advice, confidence is rising among individuals of all financial backgrounds. Three in five (
"Resources and guidance help first-time buyers move from initially feeling overwhelmed to feeling more confident and ready to navigate the homebuying process," said Kaminski. "By leveraging these tools, prioritizing financial readiness, engaging in early discussions with trusted lenders, reducing debt and increasing savings, buyers can make more informed decisions and feel empowered to take the next step toward homeownership."
Custom Homes Gain Popularity as Buyers Face Limited Options
As demand for homeownership remains strong, a limited supply of existing homes continues to challenge first-time buyers. With many struggling to find homes within their budget, new construction is becoming a more appealing option, with nearly one-third of respondents (
Data shows that younger generations are particularly interested in building their own homes, with
Even if they’re not building from scratch, first-time homebuyers are still looking to personalize their new homes to their needs, with
However, with a labor shortage of about 200,000 to 400,000 construction workers, according to the National Association of Home Builders, along with challenges around land availability and material costs, new construction and home renovations remain a difficult path for first-time homebuyers. Despite these challenges, younger homebuyers' growing interest in building reflects their determination to find solutions in a competitive market.
Other Top Considerations
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Family is a Top Priority: Three in ten respondents (
29% ) said being close to family is one of their top three priorities when purchasing a home.
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Homeownership as a Wealth Builder: The majority of first-time homebuyers (
88% ) view buying a home as a smart long-term investment. Among generations, nearly half (46% ) of Gen Z respondents are eager to use homeownership as their starting point for building wealth, highlighting the shift toward homeownership as a key financial strategy.
- Millennials Plan Ahead: Half of Millennials have factored in homebuying costs such as utilities, property taxes, maintenance and insurance, demonstrating thorough research and financial preparedness.
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Twenty Percent is in the Past: As a down payment can be one of the biggest obstacles to purchasing a home,
43% of LMI respondents believe that a10% down payment is necessary, as opposed to traditional expectations of20% . Working alongside a TD Bank Mortgage Loan Officer, you can explore more affordable loan programs consisting of low down payment options, making the path to homeownership more accessible.
Survey Methodology
This CARAVAN survey was conducted by Big Village among a sample of 1,001
About Big Village
Big Village Insights is a global research and analytics business uncovering not just the ‘what’ but the ‘why’ behind customer behavior, supporting clients’ insights needs with agile tools, CX research, branding, product innovation, data & analytics, and more. Big Village Insights is part of Bright Mountain Media. Find out more at https://big-village.com/.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the
TD Bank is a subsidiary of The Toronto-Dominion Bank, a top 10 North American bank. The Toronto-Dominion Bank trades on the
View source version on businesswire.com: https://www.businesswire.com/news/home/20250320800627/en/
Nicole Constantine
nicole.constantine@td.com
Source: TD Bank
FAQ
What percentage of first-time homebuyers are optimistic about the housing market according to TD's 2025 survey?
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What percentage of low to moderate income buyers are aware of down payment assistance programs in TD's 2025 survey?
