Trulieve Announces Partnership with Professional Pickleball Association and Major League Pickleball
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) has announced a groundbreaking partnership with the Carvana PPA Tour and MLP by Margaritaville, becoming the first cannabis operator to sponsor professional pickleball organizations. The partnership includes sponsorship of 12 premier pickleball events in Arizona, Florida, and Georgia, starting with the CIBC Atlanta Slam in September 2024.
The collaboration aims to capitalize on pickleball's rapid growth, with the sport boasting 13.6 million players in the U.S. and experiencing a 50% increase in registered players from 2022 to 2023. Trulieve's CEO, Kim Rivers, expressed excitement about connecting with athletes, educating spectators on cannabis benefits, and supporting top players in America's fastest-growing sport.
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ha annunciato una partnership innovativa con il Carvana PPA Tour e MLP by Margaritaville, diventando il primo operatore di cannabis a sponsorizzare organizzazioni professionistiche di pickleball. La partnership include la sponsorizzazione di 12 eventi di pickleball di alto livello in Arizona, Florida e Georgia, iniziando con il CIBC Atlanta Slam a settembre 2024.
La collaborazione mira a sfruttare la rapida crescita del pickleball, con lo sport che conta 13,6 milioni di giocatori negli Stati Uniti e ha registrato un aumento del 50% dei giocatori registrati dal 2022 al 2023. L'amministratore delegato di Trulieve, Kim Rivers, ha espresso entusiasmo nel connettersi con gli atleti, educare il pubblico sui benefici della cannabis e supportare i migliori giocatori nello sport a crescita più rapida d'America.
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ha anunciado una asociación innovadora con el Carvana PPA Tour y MLP by Margaritaville, convirtiéndose en el primer operador de cannabis en patrocinar organizaciones profesionales de pickleball. La asociación incluye el patrocinio de 12 eventos de pickleball de primer nivel en Arizona, Florida y Georgia, comenzando con el CIBC Atlanta Slam en septiembre de 2024.
La colaboración tiene como objetivo aprovechar el rápido crecimiento del pickleball, con el deporte que cuenta con 13.6 millones de jugadores en EE. UU. y experimenta un aumento del 50% en el número de jugadores registrados de 2022 a 2023. La directora ejecutiva de Trulieve, Kim Rivers, expresó su entusiasmo por conectar con los atletas, educar al público sobre los beneficios de la cannabis y apoyar a los mejores jugadores en el deporte de más rápido crecimiento en América.
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF)는 Carvana PPA 투어 및 Margaritaville의 MLP와 혁신적인 파트너십을 발표하고 전문적인 피클볼 조직을 후원하는 최초의 대마초 운영업체가 되었습니다. 이 파트너십에는 2024년 9월 CIBC 애틀랜타 슬램을 시작으로 아리조나, 플로리다, 조지아에서 12개의 주요 피클볼 이벤트를 후원하는 내용이 포함됩니다.
이번 협업은 피클볼의 빠른 성장세를 활용하는 것을 목표로 하며, 이 스포츠는 미국에서 1,360만 명의 선수를 보유하고 있으며 2022년부터 2023년까지 등록된 선수 수가 50% 증가한 것으로 나타났습니다. Trulieve의 CEO인 킴 리버스(Kim Rivers)는 선수들과 연결하고, 관객들에게 대마초의 이점을 교육하며, 미국에서 가장 빠르게 성장하는 스포츠의 최고 선수들을 지원하는 것에 대한 기대감을 표명했습니다.
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) a annoncé un partenariat révolutionnaire avec le Carvana PPA Tour et MLP by Margaritaville, devenant le premier opérateur de cannabis à sponsoriser des organisations professionnelles de pickleball. Le partenariat comprend le parrainage de 12 événements de pickleball de premier plan en Arizona, en Floride et en Géorgie, en commençant par le CIBC Atlanta Slam en septembre 2024.
Cette collaboration vise à tirer parti de la croissance rapide du pickleball, avec le sport comptant 13,6 millions de joueurs aux États-Unis et connaissant une augmentation de 50% du nombre de joueurs enregistrés entre 2022 et 2023. La PDG de Trulieve, Kim Rivers, a exprimé son enthousiasme à l'idée de se connecter avec des athlètes, d'éduquer les spectateurs sur les avantages du cannabis et de soutenir les meilleurs joueurs du sport à la plus forte croissance aux États-Unis.
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) hat eine bahnbrechende Partnerschaft mit dem Carvana PPA Tour und MLP by Margaritaville angekündigt und ist damit der erste Cannabis-Betreiber, der professionelle Pickleball-Organisationen sponsert. Die Partnerschaft umfasst das Sponsoring von 12 erstklassigen Pickleball-Veranstaltungen in Arizona, Florida und Georgia, beginnend mit dem CIBC Atlanta Slam im September 2024.
Die Zusammenarbeit zielt darauf ab, von dem raschen Wachstum des Pickleballs zu profitieren, wobei der Sport 13,6 Millionen Spieler in den USA unterstützt und von 2022 bis 2023 einen 50% Anstieg der registrierten Spieler verzeichnete. Trulieves CEO, Kim Rivers, äußerte sich begeistert über die Verbindung zu Athleten, die Aufklärung der Zuschauer über die Vorteile von Cannabis und die Unterstützung der besten Spieler im am schnellsten wachsenden Sport Amerikas.
- First cannabis operator to partner with professional pickleball organizations, potentially expanding brand visibility
- Sponsorship of 12 premier pickleball events across three states, increasing market presence
- Association with a rapidly growing sport (50% player growth from 2022 to 2023), potentially reaching new audiences
- Opportunity to educate spectators on cannabis benefits, potentially driving customer acquisition
- None.
Trulieve is the first cannabis operator to partner with either professional pickleball organization
The Professional Pickleball Association stands as the largest professional and amateur pickleball tour in the world, boasting an impressive 25 tour stops nationwide. With over 39,000 amateur players and a
Major League Pickleball is the leading team-based, coed pickleball league featuring nearly 100 players across 22 celebrity-owned teams. The 2024 league schedule will showcase 11 events across 10 different states, bringing MLP's exhilarating competition and energetic atmosphere to more places and fans than ever before.
"We are excited to welcome Trulieve as a partner for the PPA Tour and Major League Pickleball," said Jacob Cohen, Vice President of Sales for the United Pickleball Association, the parent organization of the PPA Tour and MLP. "This is an innovative collaboration, and we are looking forward to working with Trulieve as both of us continue to grow rapidly."
Trulieve is sponsoring 12 events, starting with the CIBC Alanta Slam in September, spanning the remaining 2024 and upcoming 2025 schedule. The star-studded PPA Tour and Major League Pickleball feature the best players in the world, including the top 75 men's and top 75 women's players, captivating audiences with their exceptional skill and athleticism. MLP features a collection of regular-season events leading into the season-ending 2024 MLP Playoffs, where 12 of MLP's 22 teams will battle it out at two levels to crown this year's champions.
"Pickleball is experiencing explosive growth across the country, and we are thrilled to partner with both the PPA Tour and Major League Pickleball to support the pickleball revolution," said Trulieve's Chief Executive Officer Kim Rivers. "As the exclusive cannabis sponsor of these select events, we look forward to connecting with athletes, educating spectators on the benefits of cannabis, and supporting the top players of the fastest-growing sport in America."
As the fastest-growing sport for the third straight year with approximately 13.6 million players in the
For tickets, live streams, and details regarding upcoming Carvana PPA Tour and MLP by Margaritaville events, visit their websites at ppatour.com and majorleaguepickleball.net. Find educational resources and additional information about Trulieve's legal cannabis products and brands at Trulieve.com.
About Carvana PPA Tour
Founded in 2019, the Carvana PPA Tour is where pickleball's top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and showcases the world's best pickleball week in and week out. Inviting amateur players to also compete and "play where the pros play," the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.
About MLP by Margaritaville
MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok, and YouTube.
About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the
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Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com
Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com
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SOURCE Trulieve Cannabis Corp.
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