Trulieve Announces Exclusive Partnership with Khalifa Kush

Rhea-AI Summary

Trulieve Cannabis Corp. has announced an exclusive partnership with Wiz Khalifa's Khalifa Kush brand, set to launch in Florida this summer. Trulieve will be the exclusive producer, processor, and retailer of Khalifa Kush products in Florida and other northeastern markets. Trulieve is renowned for its extensive range of premium cannabis products, serving the largest medical cannabis market in the U.S. The collaboration aims to enhance customer experiences and expand the brand's footprint across multiple states.

Positive

• Exclusive partnership with Khalifa Kush enhances Trulieve's brand portfolio.
• Expansion into Florida, a key market in the U.S. for medical cannabis.
• Khalifa Kush brand noted for top-tier genetics, appealing to cannabis connoisseurs.

Negative

• None.

GRAMMY® and Golden Globe® Award-nominated artist's cannabis brand to launch in Florida exclusively at Trulieve this summer; partnership will extend to other markets in 2022

TALLAHASSEE, Fla., Feb. 22, 2022 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the United States, today announced an exclusive partnership with multi-platinum-selling, GRAMMY® Award and Golden Globe® Award-nominated recording artist Wiz Khalifa's brand, Khalifa Kush. Through the agreement, Trulieve becomes the exclusive producer, processor and retailer of Khalifa Kush branded products in Florida and other northeast markets, beginning this summer.

"We're excited to partner with the undisputed leader in the Florida market," said Wiz Khalifa. "Trulieve's dedication to working with the community and creating an amazing customer experience perfectly lines up with our brand values, making them a great fit for our first expansion to the East Coast."

Valda Coryat, Chief Marketing Officer of Trulieve, said, "Trulieve is committed to delivering a broad selection of the highest-quality cannabis brands to better serve our patient communities. Khalifa Kush is a respected brand known for top-tier genetics among cannabis connoisseurs. We look forward to becoming the exclusive home of the brand's premium products in Florida and eventually in other markets."

As the leading medical cannabis provider in Florida, the second largest medical cannabis market in the U.S., Trulieve offers the largest selection of THC and CBD products in a variety of delivery methods, including edibles, smokable flower, concentrates, tinctures, topical creams, vaporizers, and more. Trulieve also offers statewide home delivery, convenient online ordering, and in-store pickup.

For more information, please visit khalifakush.com and www.Trulieve.com.

About Khalifa Kush
Khalifa Kush products were first commercialized in the U.S. in 2015 by global icon Wiz Khalifa. The company has achieved continued growth and success by focusing on high quality and highly sought-after products in legalized cannabis markets. The Khalifa Kush brand offers a growing lineup of flower, pre-rolls, vapes, edibles, and concentrates, powered by proprietary genetics. Khalifa Kush is available in select markets including California, Nevada, Arizona and Utah. Learn more about our upcoming launches in Pennsylvania, Florida and Michigan and shop apparel at KHALIFAKUSH.COM.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S. operating in 11 states, with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve
Instagram: @Trulieve 
Twitter: @Trulieve  

Investor Contact
Christine Hersey, Director of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com 

Media Contact
Rob Kremer, Executive Director of Corporate Communications
+1 (404) 218-3077
Robert.Kremer@Trulieve.com 

Khalifa Kush / Wiz Khalifa Contact
Dvora Englefield Dvora.Englefield@ledecompany.com
Courtni Asbury Courtni.Asbury@ledecompany.com
Chris Iacullo Chris.Iacullo@ledecompany.com

MATTIO Communications
Trulieve@Mattio.com  

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SOURCE Trulieve Cannabis Corp.

FAQ

What is the significance of Trulieve's partnership with Khalifa Kush?

The partnership allows Trulieve to exclusively produce and retail Khalifa Kush products in Florida, enhancing its brand portfolio and expanding its market presence.

When will Khalifa Kush products be available in Florida?

Khalifa Kush products are set to launch in Florida during the summer of 2022.

Why is the partnership with Wiz Khalifa's brand important for Trulieve?

Wiz Khalifa's brand is well-known and respected in the cannabis industry, helping Trulieve attract more customers and enhance its reputation.

How does the partnership affect Trulieve's market strategy?

The partnership allows Trulieve to solidify its market leader status in Florida and expand into other northeastern markets.

What products will be offered under the Khalifa Kush brand?

Khalifa Kush offers a range of products including flower, pre-rolls, vapes, edibles, and concentrates.