Taboola Teams with Getty Images to Integrate Video Library within Advertiser Platform, Giving More Than 14,000 Taboola Advertisers Instant Access to Premium Stock Video
Taboola (Nasdaq: TBLA) has announced a new multiyear partnership with Getty Images, enhancing access for over 14,000 advertisers to a premium library of stock video content via the Taboola Ads platform. This collaboration builds on a five-year relationship, enabling seamless campaign execution across various formats, reaching over 500 million daily users. CEO Adam Singolda highlighted the importance of providing advertisers with robust video tools, while Getty Images’ VP Nick Unsworth emphasized the role of video in digital engagement. This partnership aims to strengthen advertising outcomes across diverse sectors.
- New multiyear partnership with Getty Images enhances access to premium video content for advertisers.
- Enables seamless campaign execution for over 14,000 advertisers across diverse formats.
- Reaches more than 500 million daily active users, enhancing exposure.
- Strengthens the offering of Taboola Ads platform with high-quality video content.
- None.
NEW YORK, Nov. 15, 2021 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new, multiyear deal with Getty Images, a world leader in visual communications.
The deal provides Taboola’s more than 14,000 advertisers with access to Getty Images’ premium library of stock video content within the Taboola Ads media buying platform. This builds upon a five-year relationship enabling Taboola’s advertisers to access the depth, breadth and quality of Getty Images’ diverse video library in their campaigns.
With this new partnership, Taboola advertisers can benefit from frictionless access to high-quality videos from Getty Images to use in campaigns across a network that reaches more than 500 million daily active users on the world’s top publishers. This new partnership empowers advertisers of all sizes to execute campaigns across Taboola's diverse formats, including Motion Ads and High Impact Video products. With these formats and Taboola’s long-term partnerships with the world’s top websites, advertisers can also trust that their ads can be enhanced by high quality and relevant video and imagery every time they are viewed.
“We’re continuing to give advertisers the tools they need to succeed, and thanks to our partnership with Getty Images, we’re making it seamless for advertisers of all sizes to tap into the power of video,” said Adam Singolda, CEO and founder, Taboola. “The ability to create custom video content for campaigns with a partner like Getty Images means advertisers can ramp quickly and get their campaigns in front of our large audience of publishers and their readers.”
“We are pleased to expand our long-term partnership with Taboola and now enable their advertisers to create campaigns that resonate with Getty Images’ leading video content,” said Nick Unsworth, VP Business Development. “Video is central to how we communicate and engage digitally and with our high quality visual content, advertisers across a broad set of industries and categories can find the right image or video that will enhance their campaign and speak to their target audience.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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Contact
Dave Struzzi
Dave.s@taboola.com
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