Taboola signs three-year deal with Insider; Announcement culminates decade-long partnership
Taboola (Nasdaq: TBLA) announced a renewed three-year partnership with Insider, enhancing their decade-long collaboration in audience recommendations. Since 2015, Taboola Feed has fueled Insider's audience engagement and revenue growth, achieving double-digit increases in recirculated content engagement. According to Barbara Peng, President of Insider, Taboola has significantly contributed to user engagement. CEO Adam Singolda praised the mutual trust and innovation underpinning their extended partnership, which includes ties to over 14,000 advertisers and significant monthly e-commerce transactions following Taboola's acquisition of Connexity.
- Renewed partnership with Insider expected to enhance audience engagement.
- Taboola Feed has driven double-digit growth in Insider's engagement and revenue since 2015.
- Partnership with over 14,000 advertisers reaching 500 million daily active users.
- Acquisition of Connexity enhances Taboola's e-commerce recommendations with over 1 million monthly transactions.
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NEW YORK, March 15, 2022 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a renewed partnership with Insider, the popular global news and lifestyle publisher owned by Berlin-based Axel Springer. The new three-year deal marks a decade-long brand partnership in which Taboola has provided audience recommendations to readers and viewers of Insider.
Since 2015, Insider has leveraged Taboola Feed, a seamlessly integrated tool that provides Insider’s audience with personalized content and targeted advertisements that generate both audience engagement and revenue for Insider. Since the partnership began, Insider has seen double-digit growth in both engagement of recirculated content and revenue.
"Taboola has been a valued, long-standing partner of Insider,” said Barbara Peng, President of Insider Inc. “We’re delighted to deepen our relationship with Taboola, which has been a useful tool for our readers and viewers to discover interesting content from around the web. Taboola has ultimately helped us drive more valuable user engagement with our brand.”
“Insider is a must-read for anyone who wants to discover their passions, whether in business, technology, arts, or entertainment,” said Adam Singolda, CEO at Taboola. “To play a part in Insider’s continued growth, while also becoming their longest-standing partner in our space, is a testament to the mutual trust and benefits we’ve developed. Our focus on technology innovation and delivering real value to Insider has been key to forging our 10-year partnership. I look forward to continuing to grow together with Insider and its team.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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