Taboola Signs AP to Three-Year Deal to Power Recommendations and Reader Insights with Taboola Newsroom

Rhea-AI Summary

Taboola (Nasdaq: TBLA) announced an extension of its partnership with The Associated Press on February 8, 2022. This agreement continues their collaboration that has spanned seven years, during which AP utilized various Taboola products, including Taboola Feed and Taboola Newsroom. These tools have enhanced audience engagement and revenue generation for AP. Both organizations expressed satisfaction with their collaborative growth, emphasizing the importance of quality journalism and advanced AI technology in their operations.

Positive

• Continued partnership with The Associated Press for an additional seven years.
• AP has effectively generated revenue and increased audience engagement using Taboola's products.
• The use of advanced AI technology and readership signals helps in content personalization.

Negative

• None.

NEW YORK, Feb. 08, 2022 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new deal with The Associated Press (AP), a leading independent global news organization dedicated to factual reporting. 

This new agreement marks seven years that Taboola and AP have worked together. The news organization has utilized several Taboola products, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertisements, to generate meaningful revenue and increase audience engagement.

In addition, AP will continue to use Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from more than 500 million daily active users.

“We are pleased to continue our work with Taboola, whose end-to-end solution combines content recommendations with readership insights and new ways to monetize,” said Lloyd Pawlak, AP global director of commercial services.

“The AP is one of the world’s fastest and most accurate news sources,” said Adam Singolda, CEO at Taboola. “Their journalism approach has high standards and we are grateful to mutually grow together over the past seven years. We are also grateful for their trust in our ability to keep audiences engaged and in our data to power nearly every aspect of their high caliber journalism–from ideation to validation.”

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. 

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. 

More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

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FAQ

What recent deal did Taboola announce with The Associated Press?

Taboola announced the continuation of its partnership with The Associated Press for another seven years, enhancing content personalization and revenue generation.

How does Taboola support The Associated Press?

Taboola supports The Associated Press by providing products like Taboola Feed and Taboola Newsroom, which boost audience engagement and revenue.

What are Taboola's key advantages in the market?

Taboola's platform leverages AI to offer personalized recommendations, with partnerships involving major digital properties, driving monetization and user engagement.

What is the significance of the partnership between Taboola and The Associated Press?

The partnership is significant as it has lasted seven years, indicating mutual trust and effectiveness in enhancing journalistic quality and audience interaction.