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Tauriga Sciences Inc. Commences Major Advertising Campaign in Times Square

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Tauriga Sciences, Inc. (OTCQB: TAUG) has launched a significant advertising campaign for its flagship product, Tauri-Gum™, in Times Square, New York City. Scheduled from October 15, 2021, to January 5, 2022, the campaign will feature a large digital billboard at The Gateway to New York, ensuring high visibility during major events like New Year’s Eve. The campaign will showcase Tauri-Gum™ with ads airing five times an hour, totaling over 8,300 spots. The initiative aims to boost Tauri-Gum™ exposure and enhance the company’s e-commerce efforts, featuring a promo code for potential discounts.

Positive
  • Major advertising campaign in Times Square expected to enhance brand visibility.
  • 83-day campaign with over 8,300 advertisements scheduled, providing consistent exposure.
  • Promo code offered for discounts, driving e-commerce potential.
Negative
  • None.


This Campaign is Focused on the Company’s Flagship Brand: Tauri-Gum™

NEW YORK, NY, Oct. 11, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Tauriga Sciences, Inc. (OTCQB: TAUG) (“Tauriga” or the “Company”), a New York based diversified Life Sciences Company, today announced that it has commenced a major Advertising Campaign in Times Square, New York City.  This Advertising Campaign is expected to commence on October 15, 2021 and run through January 5, 2022.  The Company expects for its flagship brand Tauri-Gum™ to benefit from substantial exposure – including, during New Year’s Eve 2021 (December 31, 2021).   

The Campaign itself consists of a large digital billboard platform, located within the following Venue: The 1500 Broadway Spectacular, strategically positioned in the heart of the Times Square Plaza, “The Gateway to New York.”  The Venue is located next door to the NASDAQ Marketplace. 

The actual digital billboard itself is 56 feet wide by 29 feet tall, for a total of 1,624 square feet of viewing space.

Over the course of this 83-day advertising campaign (the “campaign”), the airtime package guarantees a minimum of Five 15 second Tauri-Gum™ advertisements per hour / airing 20 hours per day.  Over the course of the campaign, there will be a minimum of 8,300 of the above-referenced 15 second Tauri-Gum™ advertisements.  

This Advertising Campaign is Titled: “83 Days in the Big Apple”

The Company is working diligently on the creative aspects of this advertising campaign (the “Ad Display”).  Such will include: 1. Images of Tauri-Gum™ Product Line; 2. Brief Product Line Description; 3. The Company’s E-Commerce Website; 4. The Company’s Stock Trading Symbol; 5. Promo Code – TIMES15 (15% Discount + Free Shipping).

The Company will disclose to shareholders the final creative layout of the Ad Display once completed

ABOUT TAURIGA SCIENCES INC.

Tauriga Sciences, Inc. (TAUG) is a revenue generating, diversified life sciences company, engaged in several major business activities and initiatives.  The company manufactures and distributes several proprietary retail products and product lines, mainly focused on the Cannabidiol (“CBD”) and Cannabigerol (“CBG”) Edibles market segment.  The main product line, branded as Tauri-Gum™, consists of a proprietary supplement chewing gum that is Kosher certified, Halal certified, and Vegan Formulated (CBD Infused Tauri-Gum™ Flavors: Mint, Blood Orange, Pomegranate), (CBG Infused Tauri-Gum™ Flavors: Peach-Lemon, Black Currant), (DELTA 8 THC Infused Tauri-Gum™ Flavor: Evergreen Mint), (Vitamin C + Zinc Infused Tauri-Gum™ Flavor: Pear Bellini), (Caffeine Infused Tauri-Gum™ Flavor: Cherry Lime Rickey), & (Vitamin D3 Infused Tauri-Gum™ Flavor: Golden Raspberry).  The Company’s commercialization strategy consists of a broad array of retail customers, distributors, and a fast-growing E-Commerce business segment (E-Commerce website: www.taurigum.com). Please visit our corporate website, for additional information, as well as inquiries, at http://www.tauriga.com

Complementary to the Company’s retail business, is its ongoing Pharmaceutical Development initiative.  This relates to the development of a proposed Pharmaceutical grade version of Tauri-Gum™, for nausea regulation (specifically designed for the following indication: Patients Subjected to Ongoing Chemotherapy Treatment). On March 22, 2021, the Company announced that it had Converted its U.S. Provisional Patent Application (filed on March 17, 2020) into a U.S. Non-Provisional Patent Application.  The Patent, filed with the U.S.P.T.O. is Titled “MEDICATED CBD COMPOSITIONS, METHODS OF MANUFACTURING, AND METHODS OF TREATMENT”.  On December 18, 2020 the Company disclosed that it had entered into a Master Services Agreement with CSTI to lead the Company's clinical development efforts.

The Company is headquartered in Wappingers Falls, New York.  In addition, the Company operates two full time E-Commerce fulfillment centers: one located in Montgomery, Texas and the other in Brooklyn, New York.

DISCLAIMER -- Forward-Looking Statements

This press release contains certain “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995 which represent management’s beliefs and assumptions concerning future events. These forward-looking statements are often indicated by using words such as “may,” “will,” “expects,” “anticipates,” believes, “hopes,” “believes,” or plans, and may include statements regarding corporate objectives as well as the attainment of certain corporate goals and milestones. Forward-looking statements are based on present circumstances and on management’s present beliefs with respect to events that have not occurred, that may not occur, or that may occur with different consequences or timing than those now assumed or anticipated. Actual results may differ materially from those expressed in forward looking statements due to known and unknown risks and uncertainties, such as are not guarantees of general economic and business conditions, the ability to successfully develop and market products, consumer and business consumption habits, the ability to consummate successful acquisition and licensing transactions, fluctuations in exchange rates, and other factors over which Tauriga has little or no control. Many of these risks and uncertainties are discussed in greater detail in the “Risk Factors” section of Tauriga’s Form 10-K and other periodic filings made from time to time with the Securities and Exchange Commission. Such forward-looking statements are made only as of the date of this release, and Tauriga assumes no obligation to update forward-looking statements to reflect subsequent events or circumstances. You should not place undue reliance on these forward-looking statements.

Contact:

Tauriga Sciences, Inc.

4 Nancy Court, Suite 4

Wappingers Falls, NY 12590

Chief Executive Officer

Mr. Seth M. Shaw

Email: sshaw@tauriga.com

cell # (917) 796 9926

Company Instagram: @taurigum

Personal Instagram: @sethsms47

Twitter: @SethMShaw

Corp. Website:   www.tauriga.com

E-Commerce Website:  www.taurigum.com

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FAQ

What is Tauriga Sciences' advertising campaign about?

Tauriga Sciences has launched an advertising campaign for its Tauri-Gum™ product in Times Square.

When does the Tauri-Gum™ advertising campaign start and end?

The campaign starts on October 15, 2021, and runs through January 5, 2022.

How many advertisements will air during the Tauri-Gum™ campaign?

There will be over 8,300 advertisements during the 83-day campaign.

What promotions are being offered during the advertising campaign?

The campaign includes a promo code 'TIMES15' for a 15% discount and free shipping.

Where is the Tauri-Gum™ advertisement displayed?

The advertisement will be displayed on a digital billboard at The Gateway to New York in Times Square.

TAURIGA SCIENCES INC

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